Our view of history shapes the way we view the present, and therefore it dictates

what answers we offer for existing problems, thus determining our future.

Ancient History does though allow us to understand where we have come from and why
we are here and hence shows us how the shaping of the future by the ancients may be
related to the shaping of our own future

The word "history" comes from the Greek word histor�a, meaning "inquiry","knowledge
from inquiry". It was later borrowed into Classis Latin and its meanings evolved to
include 'investigation, inquiry, research, account, description, written account of
past events, writing of history, historical narrative, recorded knowledge of past
events, story, narrative'. As such, if we want to
, we can also contribute to history by recording the transparent and unbias truth!

Studying history is not about truth, there is no absolute truth in History. The
major benefit of studying History is the skills it help develop.

Researching information.
Analysing sources.
Writing skills.
I am don't know everything. But I know where to start looking to find almost
anything out and that is due to studying History.

content

The word "history" comes from the Greek word histor�a, meaning "inquiry","knowledge
from inquiry". It was later borrowed into Classis Latin and its meanings evolved to
include 'investigation, inquiry, research, account, description, written account of
past events, writing of history, historical narrative, recorded knowledge of past
events, story, narrative.
Our view of history shapes the way we view the present, and therefore it dictates
what answers we offer for existing problems, thus determining our future.

Studying history is not about truth, there is no absolute truth in History. The
major benefit of studying History is the skills it help develop.

Researching information.
Analysing sources.
Writing skills.
I am don't know everything. But I know where to start looking to find almost
anything out and that is due to studying History.

Here I am going to describe how history helps us understanding and solving

problems. Like I have mentioned history means studing of past facts to make a
proper judgement and through this we can understand how and where the problem arose
and get a basic idea what needs to be done to solve it.
Todays content is about brand and history.

Branding means creating a seperate identity and often problem is developing

something unique. Mostly people try to brand things on their USP (unique selling
proposition) but mostly USPs are for short term growth as it merely distinguishes
the product from its competitors.
To truly build a brand one has to connect with their emotionally. This is where
studying history comes into picture as it not only gives a good idea about what the
audience are emotional about but also gives an idea abou why they are so. The most
long lasting brands didnot stand out because of their USPs but because of the
deeper emotional connections between the brand and its audience.
Let's take the example of Nike shoes which actually sells sports shoes but it has
slowly built its brand around the sports men and emotions behind the sports instead
of how their shoes are unique compare to their competitors.
To develop this strategy they stidied the history of sports and checked what is it
that people truly loved about sports and sportsmen. If we go in the same direction
we will see that sports are ancient as history of mankind. In Ancient times people
of Greece used to take part of sports tournaments and even kings used to tak epart
in them as well.
The champions were honoured and these champions were belived to be physically
superior to others so even now sports are seen as testament of physical prowess and
sports men are believed to be achievers. Nike beautifully captures this essence on
its ad campaigns and tells its audience to be go getters in their life and use Nike
products.

The case of Apple is very famous as it describes how they studied history and
understood the people's desire to be unique. They decided to position their brand
as different by using tag line "think different" and showing how different people
changed the course of history. In this way they appealed to the audience to be
different as doing things differently can sometimes give unexpected, unique, better
results.

So in this way you can also understand what message to give to your audience by
studing history. History subtly describes what changes the people of the country
have gone through and what are the things they emotional about. Through this you
can understand how to appeal to them.It also describes what feeling they associate
with your brand. You can understand this through studing how your audience is
reacting now.
This is very helpful especially when you feel you or brand has lost its connection
to its audience. You can study history about what people used like about you or
your brand. What used to make them emotional about your brand then and what changes
has happened since then.