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De le ere ei YE aT Cortex-A55 (up to 2.05GHz) UNCC er ele (UT Sco -s0¢ era) CNet as UMM Ned cnc ric! ore ee A ae) fear eter lu) era ene Welt oat mest tos EC Oo 9 5) iG ee mee Aerie otis MediaTek Helio G9OT, view: Dea esac) Tot cua stg feta naar Dr Rake aaa fe-E-2er ie heonaticulag Sree hae aa eC ulaaa eee tag Tcl caldera Controlwww.cadyce.com ryt CADMIUM Plus: USB-C™ USB 3.0 A Type Male Cable 33W USB + USB-C™ Car Charger with Display HULLue 6OW 6-Port USB Wall Charger CADMIUM Plus USB-C™ to Lightning Cable 1.2M (Black / Space Gray) USB-C™ Dock with Wireless Charging Warranty Online Chat_ Email Support Sales Toll Free: 1800 266 9910 Fma@cadyce.com wwwcadyce.com sunport@radyce.com sales@eadvee.com Tach Support: +91 9172212959 ‘Pune: 08087635350, 08733014270 / 71 » Mumbai (Rajasthan: 05769726552 » Gujarat: 09974800847 « Delhi: 09999071626, 09313122475 » Haryana: 09716619191 ‘Bangalore: 09972534115, 09880660912 » Hyderabad & AP: 09949976734 » Maharashtra: 09226923696 + Res of India: 09595207300» Tamil Nadu: 09500052809FIRSTCALL ‘ope you all had a wonderful Diwali In an unexpected decision, Reliance Jio ‘mobile servicesare no langer completely free as the company will now charge 6 paisefminute from its customers for outgoing calls to other network operators to recover the Interconnect Usage Charges (1UC). Claiming to give free calling services, Mukesh ‘Ambani-led Reliance Jio Infocomm entered the telecom industry on December 27, 2015, with a beta for partners ancl employees and becarne publicly available on September 5, 2016. Innotime,itcisrupted the telecom industy and ended the year with 6.4 percent market share, 2s per data ty the Telecom Regulatory Authority of India (TRAN) As of August31, 2019, itisthe largest mobile network operator in India and the third-largest mobile network operator in the world with over 348,25 million subscribers Reliance Jio became the nation's top telecom operator afte free calls and ‘cheap data lured millions of users and left vals struggling under mounting debt. At the time ofits launch, it ad announced that all voice calls will be given for free along with affordable data rates. Reliance Jio said that since voice calls on Jio network are free, highly charged 35-40 crove 26 users of rival networks end up givingmissed calls to its users to trigger calltacks that haveresulted ina payout of Rs 13,500 crore ‘to Bharti Airtel and Vodafone Idea in ast thee years. So, torecever the losses created by the TRAI move, the campanyhas decided to charge customers for ‘every cal they make toa rival's network. Customers wil have to pay IUCcharges until the TRA\ brings the fee dawn to zer0, which is expected to take place in January 2020, TRAI has weighed the option of deferring date fr scrapping IU. It floated a fresh consultation paper to see if there is @ need to revise the applicable date for scrapping IUC, sven the continuing imbalance in inter-operator trafic. All major telcos, except Jio, want TRAI to delay scrapping of IUC. Airtel and Vodafone Idea, which are curently batting shrinking revenue, thanks to io’ cut-throat tats, have welcomed TRAY's regulatory rethink. Scrapping IUC or reducing would benefit an operator like Jo with mere ‘outgoing traffic than incoming calls. But if TRAI decides to postpone the date ‘of scrapping |UC Bharti Airtel and Vodafone Idea would stand tagain as these telecom operators get more incoming calls than outgoing. Airtel nas backed the extension as it believes that traffic symmetry has not been achieved. Vodafone Idea, too, has that there was a need to extend the applicable date to move to a zero-IUC regime and, wherever Bill and Keep exists, it is based on mutual agreement among operators when there is symmety in trafic. Enjoy our in-depth analysis ofthis move by Join a yet another informative issue. Happy Reading! = 4 Follow Us: Pankaj Mohindroo oe EDITORIN-GHIEF [ESceoteanimmeiera tte {ter omvAtebleag 041 NOVEMBER 2019 MY MOBILE Halder Al Khan | Deputy Eltor Ramesh Kumar Raja | Assistant Editor Vivek Singh Chauhan | Correspondent Pai Mehra | Correspondent MDESIGN ‘it Kumar Pareshar | Sr. Graph Designer MMARKETING ula Mohindroo | Manager - Business Sandeep Kumar| Sr. Manager Marketing MOPERATIONS 0 Deepak Kohl | Sr. Manager Accounts MCIRCULATION ‘G.Mathur| Manager. Production & cireulation MADVISORY BOARD __ Bejon Misra Rajan Mathews 0, Saxena Subhash chandea Sunil butt Sonu Bhasin vara] Natarajan @GETIN TOUCH Editorial: haider@mymobile.coin ‘Marketing : sandeepamymobileco.in bbamathuramymobile.coin (146206161 Fax 0111520637 ites pasha, pried and owed By Panta) oRRaon Publik to 2, arhjungu Bung | arab oad ‘Contig ace |New 00rd a MT ea Ls Pat Nao iar Gatr Noi Utara 29108. ‘The pubis rege ha hey car aEcep aby Treva and ‘omissons contained inthis pletion, however eased, ‘The options an te views contains puesto are rat necessary thse ofthe pubes. Readers are advised 9 Set spect aes eto acing on nematon conanes {histatins vie for genera weaned may rot De soropeate fr the veaer prtcaar eben Te nes of waders acer Volume 2 Issue X, NOVEMBER 2018 MYMOBILEree Ine KY WES SMARTPHONES Ae So a any eet IV Bee ol eerste RR Feature P’ e Range = me Meer re ey GB sSisonmcin WRU B Seniesa”CONTENTS Style Notes 10 LETTERS 11 NEWSBITS 19 JUST IN Get a close look at new smartphones now in the market 20 LEAD STORY dio Retracts Free Calling SPOTUGHT IMC 2019: High on 56 Talks but, No Smartphones 23 24 Google Pixel 4 Skips India 061 NOVEMBER 2019 FACE TO FACE 26 30 34 72 74 76 106 Vikas Agarwal - GM, (OnePlus India David Li~ Vice President (Global), Black Shark Kari Krishnamurthy — Vice President (Brand and Partnerships), Truecaller ‘Arun Gupta ~ CEO and Founder, MoMAGIC Karan Kumar ~ Co-founder ‘and CTO, Hogar Contro's Neel Juriasingni - CEO and Co-founder, Datacultr ‘Arun Babu ~ National Business Manager (Electronic Imaging, Division), Fuji India ‘Achin Gupta ~ Country Head-India, Zoook 38 IN FOCUS MediaTek at IMC-2019 Burn Test ASUS ROG PHONE 2 APPLE IPHONE 11 ONEPLUS 7T OPPO RENO2 Z NOKIA 7.2 VIVO U10. MOTO E6S TECNO CAMON 12 AIR REALME XT ‘COOLPAD COOL 5 BY INVITATION From online to virtual: A Unique and much-needed way to address e-commerce worries MYMOBILERIVERSONG Air X5* TWS Earphones her wee a rx 2 a » & WwW ©) Premium HD Dual cannection Touch control Convenient protective sound quality enabled case includedCONTENTS 70 79 80 in India — Rishabh Mehra, CEO & MD - Digital Mall of Asia How Mobile Technology is Redefining the Automobile Industry ~ Jatin Ahuja, ‘Automobile Industry Expert ‘and MD & Founder, Big Boy Toyz Cloud Migration Risks and Benefits - Christopher Richard, MD & Chief Cloud Architect, G7 CR Technologies India FEATURE Vertical Video Viewing: What is fueling its growth? 83 MY GUIDE The most comprehensive feature and price list of ‘mobile devices 105 APPTASTIC digas ~ It helps you find a reliable tour guide in just a few taps 108 ADD ONS The latest and the best of lay gadgets and accessories, from earphones and Bluetooth speakers to smartphone cases and mobile chargers 122 VANTAGE POINT ‘Aachaar-FB Linkage is @ Big Opportunity to bring Focus on yber Security - Sanjay Kaushik, Managing Director, Netrika Consulting Total number of pages = 124 MYMOBILES StickPro Stick your mobile, anytime ——— STICKY PAD! Place Anywhere @<_ P stick ree Rist Soret ciate) Bieler aE merge ete bo] 201010, Distt. Ghaziabad (U.P) india. ry 91-120-4372005/06 See ue aro Laake cis S12 Customization Available for @ Bulk Quantity S Sticks ~~ Premium Design ) ’ oo) Phone Stand available at amazon [Restickproindia — @ stickpro_ottica become a distributorLETTERS We, as the regular reader runningontoourhandséts. The amount ofretteshing and subscriber of My You guys always do in-depth and informative news it has Mobile lovetoread the story. Waiting foryournext_outstands the othersin the gadgets, mobiles and apps issue. moment. A magazine ca ‘more often in the magazine Mohan, Chennai running since last 14 years a rather than going o ary has tobe that great to website. Themain sourceot Iwant tothank My Mobile survive the brunt of time jurtech content comes team forthelrcontinuous and competition, from My Mobile magazine. effort provide the unique —shanvi, Patna The unmatched quality of and latest content n mobile theproductkeeps tina and technology domain. The My Mabile magazine Mytrustand passion of _lifeent league altogether. What ike the most as 2__—has always kept me ahead reading My Mobile Keepson Just.ins, Corsumerand _—readeris the Bum Testsasit_with my peesin knowing increasingasthetopics Industry Insights always ves an overallcomparson about the atest technolo- which you have been come handy. Anideal tech ofthe devices. Thankyou so gies. lam very fond af this ‘covering are matchless like magazine should follow your much, guys! Keeprocking. magazine since my early thelestissue of October —_fectsteps. —Ajay Kumar, Mumbai days.and would love to (Luxury Persoified) was —Dhrw Singh, Pune recommend itto those who very infommative about Dear Team My Mobile, t aspires knowledge. company's offering of range The October issue was quite was pleasure as well as —Shonali, Assam of solutions. Whilethe Big informative about the LLP informative to read your News and Consumer and its product offerings. monthly issue. The topics [want to thank My Mobile Insights are wholesome -Theburntestsand Faceto which youguyscoverare team fortheir continuous informative, Infocusand -Faceyoudid were prety very timely, properly efor to provide the unique Face toFace aremy favorite. gad and engaging. Ithas researched and balanced. and latest contentin mobile Happy Dali My Mobile. beenmy guide toalithe ——_Yourlastissue presented anand technology domain. —Shuibh, New Delhi techqueriesand hence arayofproductvalable What ike the mostas a developing my knowledge. under the house of Lunury reader isthe Burn Tests it Dear My Mobile team, it —yotsana, Kolkata Paronified. ves an overall comparison ives me an immense —Rifat, Mumbai ofthe devices, Thank you so knowledge of mobile My Mobile has been my much, guys! Keep rocking. ecosystem which youguys boredom busterduring ong My Mobile's so dear to me —Varun, Chandigarh where speeds stayed relatively lat between 8.54 and 9.14 Mbps, India isthe regional leader in mean download speed,” states thereport. Ookiaisadata analytics platform specialising on mobile and broadband network intelligence, testing applications and technology. 4G availability is the percentage ofan operator's known locations were a device has access to LTE service (includingroaming). India's 4G availabilty was relatively high at 87.9% across providers during 2-03 2019 compared to Pakistan at 58.9% and 58.7% in Bangladesh during the same period. Audio Odigos, an audio guide app for tourists, launched Resbird Technologies (part of Bird Group) has developed Audio Odigos, a mobile audio guide app for visitors, under the “Adopt a Heritage’ project by the Ministry of Tourism, Government of India, The application was jointly launched by Yogendra Tipathi, Secretary, Ministry of Tourism and Usha Sharma, Director General, AS! at the ‘Paryatan Parv'. The app is a pat of the MoU signed between ‘the Ministry of Tourism, Archaeological Survey of India and Resbird Technologies. ‘Audio Odigos enables visitors to discover the rich cultural heritage of the Indian {conic sites through immersive audio ‘guided tours. Itoffers the ministry. verified ‘content with visuals and voiceover support Ina variety of languages including English, Hindi, Japanese, Korean and vernacular languages. The Audio Odigos app is now available for download on Google Play ‘Store and Apple App Store, ‘World's fist Al university in Abu Dhabi Abu Dhabi recently announced the ‘establishment of the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), the first graduate level, research-based Al university in the world, MBZUAI vill enable graduate students, businesses, and governments to advance attficial intelligence, The university is, named after Sheikh Mohamed bin Zayed AAINahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE ‘Armed Forces, wha has long advocated for ‘the UAE's development of human capital through knowledge and scientific thinking to take the nation int the future, MBZUAL will introduce a new model of acadernia ‘and research to the field of Al, providing ‘students and faculty access to some ofthe ‘world’s most advanced Al systems to unieash its potential for economic and societal development. ‘Avision launches world's first self-service ‘copier in India Taiwan-headquartered imaging company ‘Avision has launched the worlds first self service copier that makes it easier and ‘convenient for users to copy, print and pay MYMOBILEtheir ways, The innovative device helps in mobile printing, cloud printing, USB Printing and ID card copying tis a muti- function product integrating mobile pay and copylmobile print features intoasingle unit. Without the need for any device or personnel, one can access all the services from Avision self-service copier's touch screen panel. “To meet the ever-growing. demand of mobile payments, we have innovated Pvision Self Service Copier and Printertomade an online gayment, copying and printing easier forthe users in a self- service environment,” said Claire Sung, Marketing Head, Ausion. Vodafone Ideato provide 4G oT connectivity solutions to Revolt Intllicorp 2. ESS Telecom major Vodafone Idea recently roststtnwme cae Pewee costes imat geqon tries ta Nomicceatencctte oon Scsowemiy toe tan Sus Services (VIBS), the enterprise arm of ee eh icees aes sahidutemeai cane Ba nbcoatigtareeltcraedtl equipped motorcycle—likeapp connectivity, utureunneunieaarontouts seulaiuscwebe ears sreotoea Sa ana ‘www. myrobileindia.com bike information and diagnostics, with voice stat feature tobe introduced soon for the customers. HFCL launches ‘Made in India’ next-gen Wii products, solutions Telecom equipment manufacturer and infrastructure provider HFCL has come up with the next generation Wi-Fi technology products and solutions under its brand, IO. The IO Networks are globally bonchmarked Infinite Possibilities with features of next-gen technologies across all products that include Access Points (AP), Unlicensed Band Radio (UBR), Wireless LAN Controller (WLC), Element Management System (EMS), and Cloud Network Management System (CNMS). Speaking at the launch of 10 Networks at IMC 2019 in New Delhi, Mahendra Nahata, MD, HFCL, said, “The ‘world isin the middle of a new connected ‘order, where technology is changing the way we interact, consume and share knowledge. Being connected in real-time Js a necessity and data efficient solutions are the need ofthe hour, Knowiarty Communications to cross 100cr revenue this FY in India Cloue-besed telephony services provider Knowlarity Communications expects to ‘ross the Rs 100-crore annual revenue ‘markin the domestic market by the end of this financial year. Knowlarty, which happens to be Asia’s largest cloud- telephony company, has been growing at anannualrate of 50%, The factors that are helping in reaching the 100-crore revenue NEWSBITS mark are the company's automated and personalized offerings, customized solutions for enterprises and integration with all major CRMs, said Knowlarity Communications. Knowiarity, a recognized leader inthe SaaS vertical, also has afirst- mover advantage in the industry which helped it acquire clients from different industries, The company’s services ensure ‘smooth connectivity to every major telecom vendor. Blow to telcos as SC asks them to pay Rs 92,000 erto Govt “The Supreme Court has ruled in favour of the governmenton the AGR (adjusted gross revenue) issue, with grave implications for the sector, pushing the stocks of telcos: down sharply. bench led by Justice Arun Mishra, A.A. Nazeer and MLR Shah, gave theruling. Thegoveramentand thetelecom sector were locked in a fight over the definition of AGR. Bharti Airtel said itwas. ‘disappointed’ by the verdict, which will “further weaken the viability ofthe sector ‘as a whole.’ Industry body COAL said the Supreme Courtruingwilldeala “disastrous blow’ tothe industry, given its precarious financial condition, “The question that arises is whether this isthe financial straw that finally breaks the back of operators,” COA! Director General Rajan Mathews Said, Analystsalso projected agrim picture for the sector. “Telecom sector is under immense financial stress admitted by all ‘takeholdars. Further damand cf Rs92,000 crore willdampen the sentiment of telecom ‘operators and raising funds for broadband, network expansion and Digital Inia wil hit a significant roadblock,” said Prashant Singhal, Emerging Markets, Technology, Media and Telecom Leader, EY. team@mymobile.co.in NOVEMBER 2019118nya Wey) 9 eS a Lee een Redmi Note 8 and 8 Pro hinese conglomerate Xiaomnitias launched Redii Note Sand 8 Pro smartphones with four rear camera setup in India, Red Note8willbeaveilablein 6GB+64GB and6GB+128GB RAM-ROM variants for Rs 9,999 and Rs 12,999 respectively Redmi Note 8 Prowillbe available in three variants - 6GB+64GB, 6G8+128GB and 8GB+128GB ~ for Rs 14,999, Rs 19,999 ‘and Rs 17,999, respectively, Both the phones are available on Mi.com, Amazon and Mi Home stores. The four-camera setup on 8 Pro includes a 64MP main camera, an ultraswide angle lens with a 120-degree field of view, ‘depth sensor and a macro lens that allows you to go as close as 2cm to the subject for photas as wel as videos. Redmi Note 8 Pro houses 2 20MP selfie shooter. The device 161 NOVEMBER 2019 has full HD+ 16.5 om (6.53) Dot Notch display with a 19.5:9 aspect ratio and 4,500mAn battery (with 18 charger. The device comes with built-in Amazon Alexa. itistheworld’s first smartphone with “Dual Wake” feature which allows it to interact with both Google Assistant and Amazon Alexa simultaneously. ‘The Redmi Note & has 48MP quad camera setup atthe ear. Ithas 48MP ultra high-resolution primary camera, an 8MP ultra- wide camera, 2MP macto lens and 2MP depth sensor, On the front, Redmi Note 8 houses a 1MP selfie camera It houses Qualcomm’s Snapdragon 665 mobile platform Which offers great performance while maintaining power efficiency, backed by a 4,000mAh battery with 18W charging cover Type-C out of the box. m@ MYMOBILEJUSTIN Nokia 6.2 MD Global, the home of Nokia phones has launched, Nokia 6.2, thefitst6 series smartphone topremiere a triple camera and PureDisplay technology in India. The smartphone ‘was initially launched at the IFA Berlin 2019. Nokia6.2isavallable iaAmazon India. The Nokia 6.2 comes in ceramic black and ice, and is available at Rs 15,999 for the 4GB/64G8 variant, As for specs, the Nokia 6.2 features 6.3:inch Full HD+ PureDisplay that has narrow bezels with a thick chin bezel for the Nokia branding. The display also supports HDR10 and comes with Gorilla Glass 3. There is a _water-drop natch atthe top forthe front camera, ‘The device is powered by Octa-core Qualcomm Snapdragon 636 SoC, paired with 4GB of RAM and ships with stock Android 9 Pie. Intermsof optics, the phone houses 2 triple rear camera setup on the back and includes @ 16MP primary sensor, an 8MP ultra wide-angle lens and a SMP depth sensor. Up front, the device offers an MP selfie camera, Additionally, the phone packs @ 3,500mAh battery ‘Amazon has listeda number offers ‘for Nokia 6.2, including a cashback of Rs 2,000 on purchases made using HFC Bank debitcards. The buyerswill also be eligible for up to 10,100 on exchanging their old smartphone. Connectivity options include 46 LTE, Bluetooth 5.0, Wi-Fi 802.11 ac, USB Type, GPS, otc.Motorola One Macro 18| NOVEMBER 2019 ‘enove-awned Motorola has launched a new smartphone jn its One-series in India, The new device, named Motorola One Macro, boasts of Macro vision camera quad sensor Al system, triplerear camera setup and a4,000man battery. The device is priced at Rs 9,999 and will detly compete with the likes ofthe Redmi 8 and Reaime 5. ‘Specifications of the new device include 4GB RAM, GAGB expandable internal storage, acta-core processor, 2 113MP primary shooter and two 2MP cameras. The Motorola One Macro, as the name suggests, is part of the Android One series of phones fram Motorola and ‘comes in asthe most affordable of the lt The One Macto is meant for photographers locking to hoot close-up shots of subjects. Motorola says the macro ‘camera can allow you to shoot from as close as 2cm fram the subject, resulting in higher details than a regular zoom camera. The smartphone also boasts of an MP front shooterand. comes with various Al assistance features for portrait mode. ‘The phone comes with a 62-inch HD+ display with 82 per cent screen-to-body rato. The display has thin bezels, and features a waterdrop notch on the top. It comes in the shade of Space Blue. Other specifications include a microSD card slot and dual-SIM connectivity, USB Type-C port, @ 3.5 mm headphone jack and a rear fingerprint sensor. The device also comes with a LOW charger in the box. Motorola One Macro is available on Flipkart. MYMOBILEInfinix $5 lowing the success of $4, infinixecently launched with AR-enabled Animaji features. yet another smartphone in its S-series, known as S5 The smartphone is powered by 2 hich promises to change mobile multimedia viewing 4,000mAn battery with Al power experience completely by introducing a punch-hole management, which claims to display with 90.5% screen-to-body ratio. The InfinixS5 provide 32 hrs music playback comes witha price tag of Rs 8,999 and is available for (speakers), 11 1hrs of music via purchase on Flipkart in twocolour options- Quetzal yan headset, 14.7 hrs video playback, and Violet. 13.4 hrs web surfing, 11 hrs In terms of specs, the Infinix $5 sports a 6.6-inch gaming, 18.8 hours 46 talk-time HD+ Super Cinema (720 x 1,600 pixels) 2.50 curved and 31 days standby time. «lass display with punch hole design, 3D glass patlein The Infinix $5 offers a design on the back, 90.5% screen to body ratio, 70.2% _ multifunctional fingerprint sensor NTSC, 480 NITS brightness and comes equipped with and Face Unlock which unlocks in 2.0Gha octa-core Mediatek’s Helio P22 (12nm) just 0.3 seconds. processor. Ithouses 4GB of RAM and 64GB of internal Connectivity options on the storage, which is further expandable up to 256GB via boardinclude3-in-1 card slot (Dual ‘microSD card, Itruns.on Android 9.0 Pie basedon XOS Nano SIM along with a dedicated 55. ‘micro SD card slot), VoLTE, WiFi, Talking about the cameras, the all-new Infinix phone Bluetooth 6.0, GPS with A-GPS, comesequippedwith an AlQuadrearcamerasetup with GLONASS and a MicroUSB 116MP as the primary sensor, a SMP Wide lens, Super port. ‘macro lens and Depth sensor along with Quad-LED fast. ‘The camera of the phone is also capable of shooting. videos in wide-angle mode, The rear camera features include Custor Bokeh, Al HDR, Al Beauty and Panorama modes. On the front, it has a 32MP Al in-displayselfie sensor with Big Poel technology (ine pixels) and 2.0, large aperture. The front camera features include Al Portrait, Al 3D Face Beauty, WideSetfie modes along, ‘www. myrobileindia.com NOVEMBER 2019118LEAD STORY Jio Retracts Free Calling In an unexpected decision, Reliance Jio mobile services are no longer completely free as the company will now charge 6 paise/ minute from its customers for outgoing calls to other network operators to recover the Interconnect Usage Charges (IUC). By Vivek Singh Chauhan laiming to give free calling services, Mukesh Ambani- led Reliance Jio Infocomm entered the telecom Industry on December 27, 2015, with a beta for partners and employees and became publiclyavailableon September 5, 2016. In no time, it disrupted the telecom industry and ended the year with 6.4 per cent market share, as per data by the Telecom Regulatory Authority of India (TRAI). As of August 31, 2019, itis the largest mobile network operator in$ India and the thirc-largest mobile network operator in te world with over 348.25 million subscribers. Reliance Jio became the nation’s top telecom operator after free calls and cheap data lured millions of users and left rivals struggling under mounting, debt. At the time of its launch, it had announced that all voice cals will be given for free along with affordable data rates, But, we all now know that Reliance Jo has broken its promise and bymaking ‘outgoing cals to other mobile operators no longer tree. What's the controversy? Inan unexpected decision, the company has announced that the calls are not completely fee and it would charge 6 paiselminute from its customers for outgoing callstoother network opealors to recover the Interconnect UsageCharges (IUC) ~ the cost paid by one ‘mobile telecom operator to anather when its customers make outgoing mobile calls {othe other operator's customers. Reliance Ji ina statement, said that since voice calls on Jio network are free, highly charged 35-40 crore 2G users of rival networks end up giving missed calls to its users to trigger callbacks that have resulted in a payout of Rs 13,500 crore to Bharti Airtel and Vodafone Idea in last three years. So, to recover the losses created by the TRAI move, the company thas decided to charge customers for every call they make toa rival's network. Customers wll have to pay IUC charges ‘ntl the TRA brings the fee down to zero, \which is expected to take place on January 1,2020, Who's profit, whose loss? ‘TRAV has weighed the option of defering date for scrapping IUC. It floated a fresh consultation paper to see teres a need torevise the applicable date for scrapping TUG, given the continuing imbalance in inter operator trafic, The paper also seeks to discuss what parameters should be looked at to decide on an alternate date, ifany. All major telcos, except Jio, want TRAI to delay scrapping of IUC. Airtel and Vodafone Idea, which are currently batting sinking revenue, thanks to Jio's cut-throat tarifs, have welcomed TRAI's regulatory rethink. wwnv.mymobileindia.com “The existing dynamics push Jio to disadvantage as several outgoing calls from the Jio network are much higher. Hence, Jio was left with no option but to charge its customers with the same amount that it pays to other operators,” Satyajit Sinha, Research Analyst, loT, Security & Devices, Counterpoint. ‘Scrapping IUC or reducing would benefit an operator like Jio with more ‘outgoing traffic than incoming calls. But i TRAI decides to postoone the date of scrapping IUC Bharti Airtel and Vodafone ‘Idea would stand to gain as these telecom ‘operators get more incoming calls than outgoing, Airtel has backed the extension as it believes that traffic symmetry has not been achieved. Vodafone Idea, too, has said in its comments that there was @ need to extend the applicable date to move to a zero-1UC regime and, wherever Bill and Keep exists, its based on mutual ‘agreement among operators when there is symmetry in trafic. “We firmly recommend that the applicable date forBilland Keep regimebe ‘moved by atleast three yeas," Airtel said in its comments on TRAI's consultation paper. Under the Bill and Keep regime, operators do not pay any charge to each other for receiving cals on their network. ‘Simply put, Bill and Keep means scrapping luc. “On September 19, 2017, when TRAL reduced the IUC from 14 paise to 6 paise and proposed a move towards ‘bill and keep’ (zero IUC) with effect from January 1, 2020, it had specifically mentioned that the TRAI shall keep a close watch on developments inthe sector, particulary with respectto the adoption of new technologies. ‘and their impact on termination cost,” Sunil Mittal-owned Bharti Airtel, reacted on Jio new announcement, “The TRAI, in deems it necessary may revisit the scheme of termination charge applicable on wireless-to-wireless calls after one year from the implementation of the regulation," it added. Who to be blamed for this? Inits move to chagecustomersforthefirst timesince its lauren, Jiohasputtheentire blame on incumbents and the TRA. “While the ineumbent operators reduced voice tariffs for their 4G customers, they continued to charge cvorbitanttaifs to thei 38-40 crore 26 customers, and increased the tari for NOVEMBER 2019121LEAD STORY Voice calls to around Rs 1.80/ minute," said the Mukesh Ambanl-ed telco. “The price differential of free voice calls on Jio network and exorbitantly high tariffs on 2G networks causes the 35-40 crore 2G customersof Airtel and Vodafone Idea togive missed calls to Jio customers. Jionetworkreceives 25 ta 0 crore missed calls daily." it sai, “This huge missed call phenomenon converts the incoming calls to Jio into ‘outgoing cals from Jio to other operators. “The 25 to 30 crore missed calls per day should have resulted in 65 to 75 crore ‘minutes of incoming trafficto io. Instead, the call back made by the Jio customers results in 65 to 75 crore minutes of ‘outgoing traffic,” it added. Continuing its relentless attack on the regulator and old operators over the: contentious IUC issue, Jio alleged that TRAI's move is arbitrary, bad in law, unwarranted, and ant-poor. io has also alleged that review of call cconnect charges by TRAI sabotages the Prime Minister Narendra Modi's vision for Digital India and will hit not only the regulator's credibility but also investor confidence as the move pratects vested interests ofsome old operators. Jo's letter to the telecom operator In a letter tothe telecam regulator, Jio has also alleged this isa fraudulent attempt by incumbent {telecom operators for which they must be penalised ‘The company has also alleged that Bhatti Airtel, Vodafone Idea and BSNL tomasquerade fited landline numbers as Ca ETA Minute Coa SCT Seta ~Z 2’ TRAI mobile numbers to ear undue revenue through the interconnect usage charge. “The incumbent operators have implemented a process under which various enterprises are offered mobile rnumbersas their customer care or heipline numbers,” Jio sid ina letter, according toLive Mint “In these cases, the mobile number is used just as a virtual number for routing all such calls to call contre. We suspect that thousands of such numbers are ‘operational in the market deployed by incumbent operators,” it added “Such illegal, fraudulent and cheating practice has resulted in millions of minutes riginatingon Jio network geting considered as mobile terminating minutes, instead of wireline termination, nat only causing huge oss in hundreds of creres to Jio and undue enrichment to incumbent operators but also to influence the authority on apparent tratfic asymmetry between Jioand incumbents, which isthe ‘only reason cited bythe authority toreview UC regulations," Jio alleged. How much IUC operators paid in 2018? ‘A report released by techARC based on the analyssofTRAI' annual report 2018, estimates that the telecom operators paid a total of Rs 11,838 crore as IUG. Vodafone paid the highest, Rs 4,214 crore followed by Airtel Rs 3,411, Jio Rs. 2,809 and others including BSNUMTNL. Rs 1,405 crores respectively. The average ‘outgoing MoUs (Minutes of Usage) per annum was 312 minutes out of which £84.01 per cent of the usage terminates (on anather wireless network. The off:net Wireless usage is 44.66 per cent of the total wireless minutes of usage. “While Jio has invested in an all IP network tosuppartoffering free voice calls, the disruption itentered with, incumbents are still not pure IP networks. VoLTE enablement still an ongoing process for other operators, thus would require IUC to offset the infrastructure cost they bear on terminating a call,” said Faisal Kawoosa, Founder and Chief Analyst, tchARC. “There hastobea diferent mechanism to be worked out regarding IUC where ‘nobody loses money and there isharmony ‘among operators,” he added. Consumer's Reaction The decision of making outgoing calls chargeable by 6/paise to other networks did not go down wel with customers. lot of people expressed their views on Twitter, some showed anger and some supported the move by blaming TRA. “Let them charge whatever they want, We will just port our sim into another service provider,” user tweeted However, the company said that all its customers will continue to enjoy the benefits of free voice calls to any number nti tei existing plan expires. Now, asa Jio subscriber, you had to make the regular prepaid charge along with IUC minutes top-up plan and mare. Toease up the confusion, Jiorestructured its pricing for is prepaid plans recently but it wasn't enough. Hence, Jio has introduced new AlF-In-One plans for its prepaid subscribers What's next? With so many ups and downs the telecom industry is facing today, the new controversy has added more fire init However, only the time will tell how these problems among the telecom operators willbe resolved, viveK@mymabile.co.in MYMOBILEHigh on 5G Talks but, No Smartphones mid the talks and trends of '5G smartphones and devices around the globe, the third edition of the Indian Mobile Congress saw a downbeat mood and empty seats. The three-day event kicked start on October 14th, and the very first day was marked with empty seats and absence of big fishes like Mukesh Ambani and Sunil ita Even the Home Minister, Amit Shah, who was supposed to inaugurate the event with the Road Transport and Highways Minister, Nitin Gadkari, gave the telecom department's marquee event a miss, so the Telecom Minister, Ravi Shankar Prasad, ‘took the charge. Some key representatives from ‘companies like, Reliance Jio Infocomm, Bharti Airtel and Vodafone Idee, also seen Wearing serious expression after they ashes the telecom minister Ravi Shankar Prasac land telecom secretary Anshu Prakash for help in alleviating the financial stress in the sector and also raised some other issues, Highlights However the event goes with the name Indian Mobile Congress, it missed the very same thing, The only smartphone companies present at the event were Huawei and Nokia, but there focus was con 56 more than displaying thelr newly launched smartphones. Making in India being the main focus of the government these days, bu the ony Indian smartphone maker present therewas Lava. The telecom giant also announced a new Traffic Security System that will imche ntligent camera reading solutions for real-time monitoring. Ths wil hep the ‘www.mymobileindia.com law enforcement agencies to read and Understand the text from CCTY footage. Eriesson on the other hand, presented a '5G-powered connected music performance along with Airtel, The presentation involved ‘connectingtwopartsofamusical performance using the 5G network and presenting it live as ane, for audiences at two locations. ‘Apart from this Ericsson also took a step ‘ahead and demonstrated India's fist video call through 2 5G network in collaboration with Qualcomm India. Airtel was seen a litle [ow key this year, the telecom giant individually presented ‘a wide range of digital solutions including cloud-based immersive gaming, secure mining, smart factory, remote healthcare, smart experiences, smart retail stores, advanced surveillance, smart cities, real- time air quality monitoring, smart street lighting poles, smart refrigerators, smart cars, and smart bikes. Following the same, the Chinese tech giant Huawei talked about a variety of SG-enabled applications in the telecommunications and vertical industries. ‘The company showcased a combination of '5G+Al with new applications in 5G + safe city, 5G + smart city, 5G + virtual reality (VR), 56 + airpot (connected airprts) and 5G + education Tecompanlso unveiled Huawei loud ‘W-F16, which backs 8G coverage fr indoor environment, supports 200+ concurrent connections and lage throughput. Pus, the company's sub-brand Honor has unveiled Honor Vision Smart TVwitha pop-up camera ‘and Harmony OS forthe Indian market. ‘Qualcomm also joined the discussion by talking on 5G, Al, and loT and also termed these asthe trifecta for ineligent connectivity. According tothe company ‘5G would result ina massive improvement ‘over 46 with a almost 10x decrease in network latency, 100x traffic capacity Improvement, and 100xnetworketfciency. The chip maker aso partnered with ISRO to support India’s Regional Navigation Satelite System (RNSS) and Navigation vith indian Constellation (Nav) in select chipset platforms across Qualcomm's upcoming portolo IMC 2019 — Conclusion This years Indian Mobile Congress event \aas highly influenced by 5G technologies and adaptation of Artificial Intelligence. However, all of these evolution and ‘adaptation still a farfetched idea if you look closely into the network hustle present right now in India, All ofthe big tech giants \were seen to be ready with their 5G ideas and technologies but on the other hand believe that India is stil not ready for it. Apart from this there was not a single smartphone centric announcement or demonstration, and almost all the major Indian manufacturers and brands gave a miss to the event. mt ‘team@mymobileco.in NOVEMBER 2019123SPOTLIGHT Google Pixel Skips India As Google deprives India of Pixel 4, would Apple get the Pie? By Haider Ali Khan ndians will not get the feel of the newly launched Google Pixel smartphones, Google Pixel 4 and Google Pixel 4 XL due to some spectrum complesities depriving the world ‘second largest consumer base of Google's latest innovations. Does it mean good business for Apple Phone 11 in india? What's the Confusion? Google has announced the new tins into itsPieelfamilytomake the countto asin Google Pixel 4 and. higher variant called the Google Pinel 4XLstartingat USSD799 but, to our disappointment, these to new ‘smartphones wll not launch in India, This is primarily due to the spectrum issue on which Google Pixel 4 works which is the 60GHz frequency. This range of spectrum has not yet been opened to the masses and that is why Google has skipped Pixel ‘for India. This has come at atime when ‘Apple has tried its bit to understand the India's price-sensitive market and fas thus introduced iPhone 11 in 64GB version at RS 64,900 which | believe isa very smart and strategic move because anyone who can buy @ premium Samsung S series smartphone would definitely afford Apple iPhone 11 at least. The Google Pixel 4 episode will definitely impact the premium segment smartphone market in Indiaunlessthespectrum issue istesolved thick and fast which | believe is nat going. {tohappen anytime soon and by the time it will, the product would be outdated with something new. There's another message \which is going around that Google would bring something on the lines of Google Pixel 3a to India to cover the mess and confusion, Google has incorporated a radar sensor technology called Soliwhich snow known ‘as Motion Sense that supportsair gestures.SPOTLIGHT You just need to wave at the phone to The timing of Piel 4 launch isn't in syne _foritwhereas Google has quite different set prompt any action such as text writing, with that," added Faisal of buyers. “Google Pinel 4 not launching and calling. ‘Similarly, Navkendar Singh, Research in India would not be that beneficial for Director, Devices and Ecosystem, India Apple,” said Navkendar but, he agrees to Who is at Loss? ‘& South Asia, IDC, says that itis Google the point that the tech giant may launch So whois at loss after this unexpected who's at loss and not Indians as they Google Pivel 4a for India early next year. announcement made by Google? Is it already have too many value propesitions The project Solis nat an only excuse for the Indian buyers of the company itself? to-enioy. avoiding In Prabhu Rem, Head: Industry Intelligence He told that Google would have Group (HIG), CMR, says, “Given that the launched Pixel 4 beyond 60k-70k price Conclusion premium segment nindiaisgrowingand markandthesalesnumber isn'tthatgreat Googleneedstoworkmoreonthemarketing there's mare opportunity than everbefore for Google Pixel smartphones in India. and availability of Pee! smartphones in for players tocarve anche for themselves, India. Most of the analysts believe that ‘the failure tolaunch Pixel in indiaisabig +Would Apple get the Pie? ——coogle needs to be more visible and vocal blow for Google.” On the contrary another This enti episode has no doubt given in order togetthe buyers. | personaly feel market analyst, Faisal saysits none. an edge to Apple and its newly launched Faisal Kewoosa, Founder and Chief iPhone 11, mild though. Faisal told —— Analyst, techARC, points “There are us that, “OF course, one of the both — technical and market reasons for strongest selling points for <= Google to nat launch Pitel 4 in India at Google Pie! has been its (gm this moment. Had it be Sol alone, they camera andeverytimerts ‘would have launched Pixel 4 only in staightcomparedwith countries which allowsupportit.” iPhone. So, those Hebeliovsctherwiseandrathar points set of users looking, at an altogether different perspective in. for that perfect ‘which he says, “The issue is with every image capturing ( faunch, Google Pixel is earning a lot of experience, willgo accolades from influencers, bloggers, _foriPhone 11, who etc. However, it does not translate in might have been equal business when it comes to India, waiting for Pixel 4 This is because Google is stil ot known to-come. However, {or Poel tomanypotential consumers. Its many of such people ‘en very rarely.” for frequent foreign The same thoughts were echoed by travelers, they wil get it Prabhu as well as he says, “For Google, from other markets if they ‘thestakeswere significantly highthis year really want to go with Poel. Overall, and it had to get is product, pricing and | would say a mild benefit for iPhone \ marketing ight.” uw" “This isa paradox that for a company Prabhu has quite a different opinion Tike Google which makeseveyotnerbrand onthe same as he mention, “Apple isin that Google needs some market research discoverable, has so to say tailed to make addferent league than Google, and ithas ina country like India where it controls Piel visible in Indiatothe levelsit should proved itself with the new iPhone 11 and almost 99 per cent of the searches. havebeen. Keopingthisin consideration, XR success, thanks to increased local Physical experience stores and service ‘t appears Google has decided to emerge manufacturing and with new etal stores centers is what is required by Google in strong inthe Indian market by werkingon inthe offing.” India otherwise it would be so harsh to these aspects and then launch a phone, ‘There are contrarian views also on survive the Chinese onslaught. We would ‘Also, much ofthe market potential has this matter whether Apple would gain also love to see Google experimenting on already been consumed over the Big out of this. Analysts say that both are design if it plans to launch Google Piel Billion Days and Great Indian Festival quiteditfeent in terms of OS and buyers. 4a in India, ays of Flipkart and Amazon respectively, Anyone who loves an iPhone wil surely go haider@mymobile.co.in > e- ° www. mymobileindia.com NOVEMBER 2019125,FACE TO FACE “We are trying to explore the possibility ofindiaas 7 our primary sourcing sl = aaa AL. OnePlus continues its ‘Never Setile’ approach with back to back smartphone launches in the form of OnePlus 7, Pro, 7T and OnePlus 7T Pro Mclaren Edition and for the very first time venturing into smart TV segment with OnePlus TV starting with India, Expanding its global outreach, OnePlus, started its second and largest R&D centre in Hyderabad fo focus on deep customizations. As it plans to invest Rs 1000 crore in next three years, Haider Ali Khan had a conversation with Vikas Agarwal, GM, OnePlus India, to understand more about company’s future roadmap and more. Wy did OnePlus choose Hyderabad over The city offers a sizeable pool of talent networking labs and automation labs, other Indian cities like Bengaluru to open that the global smartphone maker sees The facility overall will focus on 5 its second and largest R&D center? reat value in deploying and honing to areas including Network, Global Carrer India is an integral market for us, and suit the needs of its signature premium Customization, OxygenOS native apps, COnePlus is committed to achieving long consumer experience. In addition, to global product development, software term growth in the country. With the having some of the most passionate innovation and finally, testing. With commencement of operations at the new OnePlus community members, thecityis regards to software and network, R&Dcente, weseektointegrateanddeve also one ofthe most active start-up zones the centre will specifically work on deeper into the ‘Make in India’ strategy. in the country, especially in the space of the development of India-specific While selecting the location for the R&D emerging technologies. ‘OxygenOS features including OnePlus centre, we weighed in several crucial This centre will house three labs _applicationsdesign and development and factors before zeroing in on Hyderabad, - camera lab, communications and drive the 5G enablement for regions like 261 NOVEMBER 2019 MYMOBILEIndia, EU and UK Intermsof software, well be focusing heawilyon Al and ML. Additionally, we are already creating soveral India-specific features for Oxygen0S but will also be creating several global features out of India soon. We also plan to invest INR. 1000 crore into its R&D facility in Hyderabad over the next 3 years. a Iso plan to expand ur manufacturing out 0 ida facility to meet the risin ports? We have recently inaugurated the RED centre in Hyderabad, in Aug 2019. This facility will not only play a crucial rolein tne development of Aland Machine OnePlus TV 1 %69,900 Learning nour products but wll also drive Innovations that are centric and relevant tothe company’s Indian community. The R&D centre in Hyderabadwill also FACE TO FACE leverage the experienced and ingenious talent from the city. It will hence play a crucial ole as OnePlus charts itsroadmap towards adopting the Indian market as its home ground. We plan to invest INR 1000 cr vera period of three years inthe centre to develop this new R&D centre in Hyderabad into our biggest globally. Interms of our Noida facility, we ae trying to explore the possibilty of India as our primary sourcing hub, although for the last 3 years we have sold our locally made handsets in India itself. With government measures lowering taxes and increasing Incentives for manufacturing in India it could go wel. For right now, the company has begun exporting some amount ofits India manufactured products as part of trials that are ata nascent stage. hone in India net In May, OnePlus's 7 Pro was the first 5G smartphone to launch in the UK, on EE's network, ‘and we have expanded the network ever since. With the ‘3G zcloption increasing rapidly around the world, we believe that the definition ofa premium smartphone in 2020 includes the device being equipped with 5G technology. With the upcoming 5G era approaching, we are going to invest in OnePius TV Q1Pro %99,900FACE TO FACE incorporating the technology in OnePlus there are no such pans. we launched two variants of the OnePtus devices. Werecently opened ourfirst R&D TV55 QI Pro and Q1 variants. We will centre in India, in Hyderabad which will Would this new R&D facility going to be continue working to bring more product house teams to test 5G technology for the center for OnePlus TV as wel? Will you innovations for the product portfolio OnePlus devices. When we talk about follow the same ule of One Product a Year’ bringing full-fledged futuristic devices 4 5G device for India, we believe the for OnePtusTVaswell? We believe that we for our community. Can't comment on conversation is more looking at what are have become a leading premium brand the strategy for future generations. the circumstances and what's a suitable because of the choices we made over ‘opportunity to build a 5G device. the yeas- the choice of focusing on very Hows the response of OnePius TV so far? limited number of products ata time; of Are you confident to disrupt the TV market Would OnePlus also be joining the notsuccumbingtothe market pressure or a8 you did in smartphone? We developed race of quad-camera, 64MP or 108MP competition, and only focusing on useful the OnePlus TV with focus on building smartphones? AtOnePlus, thecommunity innovation that can make our lives easier, a truly innovative product that offers is at the core of our philosophy. Allthe and focuses on giving the best of user our community the perfect balance of products and decisions made by the experience to our community. For every performance and design that provides ‘company dependon what the community product the company makes, it believes. for seamless user experience. Given that hascommunicatedte usand whatisbest it deserves the same halistc attention to this was our frst product in the segment for them. In 5 years of our progress, we 7 wherein we have carried forth our never have built eight flagship smartohones “While we Settle spirit, we are glad to see the and an operating system embraced by : incredibly postive response we received millions of users around the word jue to remain 2 for the product. Not only did we clock We have always tried to do what ligital-first brand, we will also INR500cr revenuecn thesecond day is right and not what is easy. All ‘of Amazon Great Indian Festiva sales four resources are dedicated which nas the highest ever sales in cus on expanding our off to developing a product that presence as this allov the premium smartphone and TV makes an incredible difference rane Bp categories respectively on Amazon. to the end-user experience. Our in, in addition, 42% of the premium competition is with ourselves, and 7 ‘TVs selling on the e-commerce we strive to create a future-eady i © ation were also trom OnePis. innovative deviee which is better than Furthermore, we have now ventured ‘urlast While we ae constantly working affine within a month ofthe OnePIus TV on improving the cameras on OnePlus launch by partnering with Reliance Digital evices and making them better each detail and exectinglevel ofcraftsmanship. across key indian cities and towns, which day and with each generation. In the In the past years, the brand's premium has already led the OnePlus TV sales future, given that there is an ask from design hasbeen well accepted byitsusers, to nearly double as compared to the the community and there is @ need of and the reason behind its well-received industry average for sales in premium quad-camera device or phone with 108 product design is its consistent and smart TVsegment. We're honoured by the MP camera, we will not shy away from impeccably balanced design language. overwhelming response received as this ‘evaluating this as an option. Currently, This was our first year with the TV and stands testament to the highest level ofcustomer satisfaction and the strong trust in our brand. How important offine stores are to create a feel and satisfaction among buyers like you hhaveinthe formofOnePlus Experience Store? ‘AtOnePlus, westrivetodeliverworld-class ser experience, at all our touch points — both online and offline. While there is an increased focuson digitization today, India also has majority (65%) ofits population \who are offline based and prefer to touch and feel a product before making a final purchase. We want to take our premium user experience to this segment of the audience aswell. Hence, whilewe continue toremain a cigital-fst brand, we vill also focus on expanding our offline presence 2s this allows the brand to gain greater Visibility and strengthen our personal connection with the offline audience too Currently, OnePlus is avilable at over 2000 offline stores including exclusive Experience Centers and renowned Large Format Retailers. Today, OnePlus is among the best-selling tech brands at partner stores. Moving forward, we plan to open 1100 new Experience Centers by 2020 in the top 50 cities. We launched our fist global Experience Center in ndiain 2017. With our Experience Center concept, (OnePlus stands among the pioneers for offering a truly global brand experience to the people of India by creating these unique, iconic offline spaces specially designed for our community and users to physically engage with the brand; as well as explote and experience our latest flagship products. The company is investing heavily in creating premium service experiences for customers across India so that every touch point with the brand is a remarkable experience for its users. We are also operating 60+ service Ccontres and are in the process of setting pa large format, state-of-the-art service centres ranging from 1000-2000 sq. Has OnePlus become profitable in India vis ‘ww. mymobileindia.com ‘avis other markets? India is an integral market for us, and over a period of the last 6 years, we have achieved great success in India in large part because of our truly passionate and suppattive community. As a policy, we do not share revenue figures or market share data. We believe that revenue and market share are natural outcomes in pursuit of our objective - creating burden- less experience through designing future- ready technology for ou users. Did people appreciate OnePlus for breaking ‘50k barrier with OnePlus 7 Pro? We are happy to see the positive response our ‘community gave to the OnePlus 7 Pro. “The device was well received, and it also became the highest-selling smartphone FACE TO FACE priced above INR 45,000duringitslaunch ‘on Amazon, The quatter following the launch ofthe product, we captured 439% shipment share in the premium segment, Which was the highest ever by the brand. ‘hiss another incredible testimony of the response from the OnePtus community to the OnePius 7 Series. Ths is what keeps Us motivated to develop and bring the best of futuristic technology with a truly burden-less experience each year. What new youhavein store with OnePlus 7T Pro hich you missed outin7 Pro? OnePlus 7TPro, just ikea T variant, isan upgrade to the main device that we launched in May, the OnePlus 7 Pro. It contains ‘an upgraded and faster processor, the Snapdragon 855+ processor, abetter and ‘enhanced camera that enables supersiow ‘motion at 960 ps and macro photography, bigger battery and a premium matte finish, OnePlus has lots of international stars ‘romotingthe brand like Robert Downey but ‘no indian star, sportsman or woman. I this a part ofyour global outreach? Robert Downey ir shares altof similarities with OnePIus's global identity and its unconventional spirit as a brand, transcending national/ cultural boundaries. The people OnePlus partnership with are icons in their own right and also embady the same pursuit of excellence and resilience that form the tenets of the brand. They associate with the brand not to endorse the praduct but rather to reach out to @ larger audience and reiterate the brand philosophy of "Never Settle’ and its continued pursuit of perfection. Having said that, we have associated with renowned Indian Celebrites in the past and the most iconic cof those were Amitabh Bachchan, whowas associated with OnePlus between 2017 ‘and 2018, And currently, we have Robert Downey Jt withthe launch of OnePlus 7 series. haider@mymobile.co.in NOVEMBER 2019128Exclusive Ey ‘ACE Black Shark may sound interesting and intriguing to you but will not be the case anymore after reading this insightful conversation of David Li, Vice President (Global) Black Shark with My Mobile's Haider Ali Khan. One of the many deep insights is that Black Shark is an independent company and not owned by Xiaomi as most of us knew till date and has been created by passionate gamers for the gamers. Excerpts: Black Sharkwas bom constantly in order to keep breathing or ourstrength outof the passion for gaming. Itisa brand they die, similarly, as a gaming brand, our at rut ours that is built fr aj ompete, Establi (Founder) and Harrison Luo ans. With market Black Shark was fo : untries to date and ne provider delivering cutting-edge idclass R&D team, “Bom g gle. If you fo an unparalleled toCompete” isn't justa slogan forus; tsa few brands have the kind Sh that we bring ti Unique to.an exceptional community ate hereto create and expand (Our brand name and our brands B n e nith “gaming” and ate very clos 1¢ opportunities it presents atthe you might ki OVEMBER‘Asayoung start-up, Black Shark prides self with being in touch with the pulse of the gamers in developing gaming: specie technology and features in products that are unique to the market like the Black ‘Shark 2. The product strength proves cur ambit there be a common ton in the market thet gaming smartphones do only one thing well. We digress. As the best portable gaming station, Black Shark provides the variant gamingaccessoriessuch as the gamepads for transformation to a console mode or the host mode, which orld ding, gameplay handheld device, unlike any traditional smartphone on the market ‘We want to view India, not as apr conscious market but more of a value- focused one, We are firm of the opinion that ample availability of choices is good mer and we find that fans in 3 knowledgeab tlobally they do their research and know id to research and development centre, which RT Ros has been instrumental in churning out ome fantastic products over the cours ‘of the year. Al of our products are home- grown, which meansthat there wil a bea premium attached toour products. If we build @ competent devi the need of the market cons! are on the right tra Black Shark caters to a niche market, we believe our products are priced ‘What advantages do you see when Xiaomi has almost discontinued brand POCO? We can't comment on that. However, | would like to take the opportunity important point regarding the ownership of Black Shark. BI independent company. The company has been cr passionate gamers for gamers, this is ‘our history and our DNA and this is why we are unique in our market. As FACE TO FACE an independent company, Black Shark has its own certificate and registration number, recognized under Chinese La and Hong Kong l states that it ndeed an independent company. AS a stand-alone company, Black Shark has inning implemented its own produ with indepen: marketing, sales and R&D activities. reation of Black Shark, we n proud of conceiving, building and launching cutting edge devices that aim at providing the best experience ever for the global garingcommunity. Weare proud of shat we have accomplished andvalue our products, it is written “powered hark” and by instance it's the case for Huawei/Honor (the Honor smartphones shawa “powered by Huanei” mark). OF course, like many cother companies Now each smartphone makers dedicate 4 portion of their presentation on gaming, Is this genre going to drive the future of mobile phones in days to come? All verified Industry data point towards mobilegaming and Esports sesinga significant uptake in ExclusiveFACE TO FACE Exclusive the region and India is no different. As per latest report mobile phi potential ‘anytime, anywhere’ usage, Thi ‘most smartphone brands havea dedicated portion ongamingintheir product presentations. However, o claim gaming experience is one thing, ona ditt Gaming thers be and arity in the kind of produ procure and experience for entertainment Every consumer has.a unique touch pe when getting introduced to gaming and want to be of the mind for users looking for the best-in-class portabl How has been the response of Black Shark 2inindia? Have you been able to overcome competitions such as ASUS ROG phone and Nubia Red Magic 32 While the gamine- Lin its Infancy, we are definitely creating the right environment for us as a brand to thrive and create a niche for gamers Introd uets they truly love to use on daily es, the appetite will continue to grow with the advent of a younger gamer demography and newer innovations that promise to change the future of mobility Porat) Inthe india market, our products h received a very positive response from Shark 2 was the Flipkart pat tha rating of 4.7/5, This our brand growth and is a ringing endorsement in the way we have approached this space How crucial a platform like PUBG MOBILE has beento give an opportunity to @ company like Black Shark to emerge out of blue moon? Games definitely in India, However, the Indian gaming ‘nati is much wider than that, In-fac plethora of reasonsiike lowest datacostin the worl, availability of more affordab le handsets has actually propelled ile gaming in India How toes your roadmap look tkein 2019.8, this gaming category is quiteniche in india? in 2019 wewantto launch more products that are based on the feedback that we India. As! mentioned earlier, we wil Keep sharp focus on gaming and continue surprise our buyers by offering better, er and more valuable products that promise the best gaming experie Could you comment on the speculations related to Black Shark 2 Pro for India? We have elaborate but extrem ‘competitive plans for India. We will keep you informed about what will come te india next. What do you expect out of Indians for Black Shark? Are you open towards having a brand ambassador, sporting events participation to make it more visible and th gamers to build an activ smmunity from a grass soming of a vibrant oper community inc that appeals locally, We see different ‘game models and in-game subscription ‘and purchase mechanics to take the stagein the days ahead. Moreover, expect the hardware chops, especially when it mes tographic smartphones to catch-up the industry. For the long haul, the evolution foresee is the creation of a b ecosystem with the conv hardware, sof id services in creatinga gaming platform for thenew-age portrayed through atransforrabledevice ‘We also see the promise of innovati like AtificialInteligence, Augmentedand tual on the promise of aw gaming concept in mobile gaming ‘onefilled with excitement and immersive ‘experience unlike any other. haider@mymobile.co.in rg\ ( / \ SF ternational if . Sourcing Fair For . J Consumer il Electronics a = consumer Electronics & & Home eorsaemuaneey ; X Appliances Book in Mumbai Min Space Now /14| 15 | 16 November, 2019 N Bombay Exhibition Center, @, Mumbai, India Hall IV | Time: 10.00 a.m to 6.00 p.m (Last day open till 5.00 p.m) Concurrent ‘Show cs Smt COPA Deseo ETE I MN MOBI reac eT 01S Ftc lena ) NUT, Metetcrmcon AGEs re Worldex India Exhibition & Promotion Pvt. Ltd. 309, Parvati Premises, Sun Mill Complex, Lower Parel (W), Mumbai 400 013, india. | Tel: +91-22-4037 6700 E-mail: contactus@wor accomFACE TO FACE Truecaller has carved out a niche for itself as a leading solution to spam cal ls in India. It also happens to be the world’s best caller identification app. Being among the top 5 most downloaded mobile applications in the country, Truecaller now aims to establish a communication ecosystem where its users can perform various functions, fro to payments, within the same app. Kari Krishnamurthy, Vice President ym communication it of Brand and Partnerships at Truecaller, shares more about the app and its product lines, in an interaction with Ramesh Kumar Raja. Krishnamurthy also talked at length about the Sweden-based company’s strategy in India which seems to have become its home market where the app is installed on three out of four active smartphones. Excerpts: storyinindiaandwestandamengthetap Truecallerapp: ‘ow over 150 milion daily acti Twuecaller was born with the network ‘communication platform for with Truecall to establish a Truecaller ast objectives are ‘Tiuecallerhas created actassofitsownin communication ecosystem where our ‘torms of caller identification and blocking users can perform various functions, spam calls. How has been its journey so from communication to payments, far? We have had.a phenomenal growth within the same app. Today, the coffers features like Caller ‘Smost downloaded mobile applications 1D, Spam detection, Smart SMS Inbox, in the country. We have maintained 2 Smart dialer Instant messaging, Flash ‘steady momentum, growing organically messaging, Voice calls and UPI based by 300,000 users per day. There are digital payments and money transfers users. Truecaller Voice, a recent entrant to the globally (of which aver 100 million are communication suite, isa VoIP (Voice from India alone). We are humbled by over internet Protocol based freecaling this growth and the trust our users have service for users to make HD quality placed in us. Voice calls over a mobile data or Wi-Fi vision of being a full-fledged From a management perspective, ler continuing to grow all its users and making rapidly. expand theiproductinesandits their communication, employee base, there was astrong need safer and more foraleadesshiproletotake upimportant efficient. Our decisions and steer this growth in the mission now is ight direction. Sandeep Patil joined the Managing Director on May 2019. He works in tandem with ‘the company founders and the board to ‘ensure thatthe global and country wise formulated and executed effectively and efficiently. MYMOBILESince the caller identification app has now diversified its services with features such as Smart Dialer, Chat, SMS, Call and Banking ‘tc, what's your value proposition now in India? We don’t seethis asa diversification but more ofa logical evolution of the app. Our vision has always been to enable safer and more efficient communication ‘These twothings may seem small but they really make a big difference in people's lives. We want to provide all possible means of communication to our users within the same app and create seamless experiences between all these features. For our users and our partners, these features and solutions help them stay ahead. How clo you fine tune your services as most of the Truecaller users prefer going free instead of taking PremiunvPro membership in India? Truecaller Premium is a paid ‘subscription service with many advanced ‘and useful features like call recording, \who viewed my profile, premium badge, more contact requests, no ads and more, ‘Our Premium platform has recently crossed 1 million paying subscribers slobally. Premium offers advanced spam detection and blocking features like ‘an auto-updating spammers list, auto- blocking of top spammers in the user's region, auto-biocking hidden and foreign numbers, blocking contacts that are not present in the user's phonebook and blocking 140 series telemarketers (thisis ‘an India exclusive feature). Many of cur new features are based on user requests ‘and feedback, We are always looking for new ways to provide additional safety and productivity options. There are a lot of ‘exciting ideas and add-ons. the pipeline to make the Premium subseription even ‘more valuable to our users Truecaller was recently in the news for ‘selling/compromising the data ofits users. ‘What's the gaffe all about? How will you ‘ensure the incident never happens again? ‘We do not sell user data, This is the first wwnw.mymobileindia.com SUK Teo als aCe Ce Cee Rone eash O ocora tN NY take the step of storing CATION Sey data locally in Indie WISI Me ecclU Move that is aimed Sete eet GPCR Meee! Oat e Biomed Umer lel 4 Melee esaal cat} payment ecosystem is the core reason t to the decision to all indian user data in HUNG MUATICeAMoeiColccMa ed RBI mandate came into Glial sto ‘and most important point that we would like to stress here. As a company, we Understand the immense responsibility of sensitive data and take all necessary precautions to safeguard this personal information from misuse, loss and Unauthorized access, There are physical, electronic, and procedural safeguards to protect user information, including information that willbe stored on secured servers and protected by secured networks ‘to which access is limited and monitored ‘Truecaller does not allow access to user's Private information to anyone - including third parties we work with. We take our user's privacy very seriously and abide by all regulations in the geographies we operate in. How successful has been your endeavour in locally storing the data of Indian users? ‘We are one ofthe frst international tech FACE TO FACE 192837262 eed Creer ‘companies to proactively take the step of storing our Indian users' data locally in India, This is a user-centric move that is aimed at safeguarding personal data and ‘encouraging more transparency in the ‘ecosystem. Creating a safe and secured Payment ecosystem is the core reason that led tothe decision to store all Indian user data in India - much before the RBI mandate came into discussion. We have proactively made the move to offer faster, secure and reliable services to ur Indian users. With data hosted focally in India, the platform has been successful NOVEMBER 2019135,FACE TO FACE Trvecaller has carved out « niche for itself as a leading solution to spam calls in India. Italso happens to be the world’s best caller identification app. Being among the top 5 most downloaded mobile applications in the country, Truecaller now aims to establish a communication ecosystem where its users can perform various functions, from communication to payments, within the same app. Kari Krishnamurthy, Vice President of Brand and Partnerships at Truecaller, shares more about the app and its product lines, in an interaction with Ramesh Kumar Raja. Krishnamurthy also talked at length about the Sweden-based company’s strategy in India which seems to have become its home market where the app is instolled on three out of four active smartphones. Excerpts: ‘Tuecallerhas created a class ofitsownin terms of caller identification and blocking spam calls. How has been its journey so far? We have had a phenomenal growth storyinindia and westandamengthe tap ‘Smmost downloaded mabe applications, in the country. We have maintained a steady momentum, growing organically bby 300,000 users per day. There are ow over 150 million delly active users globally of which over 100 million are {rom India alone). We are humbled by this growth and the trust our users have placed in us. ‘Truecaller was born with the vision of being a full-fledged ‘communication platform for all its users and making their communication, safer and more efficient. Our to establish 2 ‘communication ecosystem where our Users can perform various functions, from communication to payments, within the same app. Today, the “Truecallerapp offers features lke Caller 1D, Spam detection, Smart SMS Inbox, ‘Smart dialer, Instant messaging, Flash messaging, Voice calls and UPI based digital payments and money transfers. Tuecalleroice, a recent entrant to the ‘communication suite, is a VoIP (Voice ‘ver Internet Protocol) based fre calling service for users to make HD quality voice calls over 2 mobile data or WiFi network, From a management perspective, with Truecaller continuing to grow rapidly, expand their productlinesand ts ‘employee base, there was astrong need {or aleadership roletotake up important decisions and steer this growth in the tight direction. Sandeep Patil joined ‘Truecaller as the Managing Director on May 2019. He works in tandem with the company founders and the board to ‘ensure thatthe global and country wise ‘objectives are formulated and executed effectively and efficiently, MYMOBILE‘Since the caller identitication app has now diversified ts services with features such as Smart Dialer, Chat, SMS, Call and Banking ‘tc, what's your value proposition now in India? We dor'tseethisasa diversification but more of logical evolution of the app. Our vision has always been to enable safer and mote efficient communication “These twothings may seem small but they really make a big difference in people's lives. We want to provide all possible means of communication to our users within the same app and create seamless ‘experiences between all these features. For our users and our partners, these features and solutions help them stay ahead. How do you fine tune your services as most ‘of the Truecaller users prefer going free instead of taking PremiunvPro membership in India? Truecaller Premium is a paid ‘subscription service with many advanced ‘and useful features like call recording, \who viewed my profile, premium badge, more contact requests, no ads and more, ur Premium platform has recently crossed 1 million paying subscribers slobally. Premium offers advanced spam detection and blocking features like ‘an auto-updating spammers list, auto- blocking of top spammers in the user's region, auto-biocking hidden and foreign numbers, blocking contacts that are not present in the user's phonebook and blocking 140 series telemarketers (thisis ‘an India exclusive feature). Many of cur new features are based on user requests ‘and feedback, We are always looking for new ways to provide additional safety and productivity options. There are a lot of ‘exciting ideas and add-ons. the pipeline to make the Premium subseription even ‘more valuable to our users Truecaller was recently in the news for ‘selling/compromising the data ofits users. ‘What's the gaffe all about? How will you ‘ensure the incident never happens again? ‘We do not sell user data, This is the first wwnw.mymobileindia.com ETA CMe ee noe companies to proactively take the step of storing OTS EU Sey data locally in India. I Ii TORUS rat Soa US OIE | trier ea nal el Cre eee A Si emsos\ oyna (eel ERS CU ESaitat) PENN eos CU HCO a(t) to the decision to store ETON Som Ci) ERR Seca Ese ert ede UTA) Cela so ‘and most important point that we would like to stress here. As a company, we Understand the immense responsibility of sensitive data and take all necessary precautions to safeguard this personal information from misuse, loss and Unauthorized access, There are physical, electronic, and procedural safeguards to protect user information, including information that willbe stored on secured servers and protected by secured networks ‘to which access is limited and monitored ‘Truecaller does not allow access to user's Private information to anyone - including third parties we work with. We take our user's privacy very seriously and abide by all regulations in the geographies we operate in. How successful has been your endeavour in locally storing the data of Indian users? ‘We are one ofthe frst international tech FACE TO FACE 192837262 ore Coed ‘companies to proactively take the step of storing our Indian users' data locally in India, This is a user-centric move that is aimed at safeguarding personal data and ‘encouraging more transparency in the ‘ecosystem. Creating a safe and secured Payment ecosystem is the core reason that led tothe decision to store all Indian user data in India - much before the RBI mandate came into discussion. We have proactively made the move to offer faster, secure and reliable services to ur Indian users. With data hosted focally in India, the platform has been successful NOVEMBER 2019135,FACE TO FACE Be spam-free, go roughly one in four UPI users have linked institutions in the country. For small their bank account with Truecalle, and medium businesses, we have a set of focused product launches coming up Can you please tellus about some important that wll make Truecaller more beneficial features you are planning torolloutin India? and convenient fortheir day-to-day needs When it comes to communications, we For the developer community, we are caller expanding the capabilities of our SDK Which will radically simply the user ‘on-boarding and engagement ‘experience. in doubling search result speeds for core servicestike Caller ID and Spam detection ; within the app to ensure users are “For Truecaller, protected from unwanted calls and India is our home market. We cea are installed on three out of four ini i gt active smartphones in the country. This ct bankingpayments ana Means that everything we make at Truecaller' financial services offered is imiacle with Indiia in focus and then expanded plaka to other geographies that we operate in. this sepment? Tucaller We believe that the amazing efforts of the Pay has been the most government in promoting digital payments dominant of features and its push for financial inclusion will ncetan noche peat propel us further in providing ins jortiny eb fs Ming o> everyone with better access to financial services and instruments” ‘What are your expectations from India market hich stil offers a lt of potential for Tuecaller to grow? For Truecaler, India is our home market, We are installed ‘on threeout of four active smartphones inthecountry. ‘This means that everything ‘we make at Truecaller is made with India in focus and then ‘expanded to other geographies that partners in India and by facilitating we operate in. We believe that the UPI based payments and transactions amazing efforts of the government in through Truecaller, there has been an promoting digital payments and its push extensive volume of users using the will continue to innovate and introduce forfinancial inclusion wll propel usfurther payment services from all regions within new features to improve messaging, _ in providing everyone with better access India. Truecaller Pay has seen more such as better instant messaging end to financial services and instruments. than 1,00,000 registrations in a single a better transaction experience (smart We are excited about the immense day, completely organically and even notifications, one-click payments). For growth potential that India hasto oer and witnessed firsttime users of mabile and financial services, we are striving to will continue to work towards providing igital payments through the app. Today, provide products that improve access to better services that enable a billion more we have crossed over 20 million users on credit in a simpler, secure and efficient dreams. cur platform and growing, Thismeansthat manner while working with established ramesh@mymobile.co.in boarded two of the top banking 38) NOVEMBER 2019, MYMOBILEMY MOBILE Best Mobile Magazine in India FOR A CONNECTED LIFESTYLE www.mymobileindia.com Ee Your Search endsNFOCUS ediaTek, a market leader in developing innovative ‘SoCs for mobile devices, home entertainment, ‘connectivity an IoT products showcased an array of smartphone and smart home technologies at the India Mobile ‘Congress 2019 (IMC). At MediaTek, itis boelioved that mobility covers everything ‘and isa significant enabler ofthe digital enterprise ofthe future. MediaTek's SoC produets include diverse peripherals and interface support, with advanced Cortex processors and custom-designed power management units to provide industry. leading loT connectivity solutions to its brand partners. Speaking on the occasion, Anku Jain, Managing Director, MediaTek India sai “We ae thrilled to be participating in the India Mobile Congress 2019. Thisisagreat ‘opportunity for MediaTek to showcase its product portfolio. Our products have alvaysreceived anoverhelmingresponse from our consumers who have been an Integral part of our success since we centered the Indian market, Our presence at IMC 2019 will gve MediaTek another ‘opportunity to connect with customers and other stakeholder. Anuj Sidharth, Deputy Director, Marketing & Communications, MediaTek India added, This isthe third time that MediaTek is showcasing its technological advancements at the India Mobile Congress. It is a great platform to showcase our latest technologies and to interact with our partners, media and consumers, Powering 1.5 Billion devices a year, MediaTek powers not just your smartphones but also smart home solutions and automotive.” OnePlus TV Q1 & Q1 Pro powered by MT5670: With its powerful quad-core, MT5670 is an ideal Smart TV platform for brands who are looking to create incredible 4K UltraHD Smart TVs with new Al-enhanced capabilities which can analyze the lve-stream or video for facial and scene recognition. Automatically fine- ‘tune wealthof picture quality settings to provide authentic studio-quality visuals. ‘Motorola Official Android 8.0 Smart TV Powered by MTSG60: The newly launched TV by Motorola is powered by MediaTek MT5660 with Cortex A53 Quad-Core ‘clocked at 1,0GHzand Mali 450 clocked atagomHz, ‘Smart Camera Doorway Lock with Face Recognition powered by MediaTek iSO0: 1500 (MT8385) is a ponerful yet efficient AloT platform designed for portable, home or commercial loT applications, ‘connected touchscreen displays and multitasking OS. i500 is a quad-core ‘Ari Cortex-A73 processor equipped with a NEON engine featuring large MB L2 ‘cache and with operating frequencies up to2GH, Microsoft Azure - MediaTek Partner Promotion: MediaTek and Microsoft collaborated to deliver the first-ever Azure Sphere chip, the M3620 will drive loT innovation with built-in security and ‘connectivity. Azure Sohere isa solution for creating highly-secured, connected MCU powered devices at a price that makes ‘enterprise-class security affordable for the ‘multitude of cloud-connected devices. YiDome Camera Powered by MT7601U: The MT76O1U is designed to support standards-based features in the areas of security. qualityof service andinternational regulations, MediaTek MT7601U is 2 highly integrated Wi-Fi single chip MYMOBILEthat’ fully compliant with 802.1 1b/gin standards (1 50Mbits PHY), MediaTek's MT8173 enabling the ‘Amazon Fire TV Stick: MT8173, a 64-bit ‘quad-core processor and the worlds first ‘multimedia SoC with ARM's Cortex-A72 cores. The MT8173 meets the growing demand for 4K UltraHD content and ‘gaphic-heavy gaming, MT7682 connecting Broadlink Smart Bulb Socket: The MT7682 is highly Integrated sin-gle-chip solutions featuring an application processor, a low-power {TLR 802.11 bigin WiFi subsystem and Power Management Unit. Genexis Wi-Fi Router powered by MediaTek Econet EN75266: EN7526G {s a highly integrated Wi-Fi single chip GPON ONT router. The EN75266 is designed to support standard features in ‘theareas of security, quality of service and international regulations. Another Wi-Fi Router with MediaTek Econet EN7528 with dual-band, dual concurrent, and GPON ONT router is also on display. ‘Smart Solutions for Daily Life Product diversification with Kent CamEye powered ty MTT6738: The NIT6739 chipset in Kent CamEye isa highly efficient 64- bit quad-core, ARM Cortex A83 CPU that ‘operates up to L.SGHz It also delivers key imaging features lke picture noise reduction, speedy autofocus and focus accuracy technologies. Paytm SoundBox powered by MT6261: MediaTek MT6261 SoC, which is made especialy for loTdevicesis also powering the Paytm SoundBox. Peytm SoundBox isa unique internet-enabled, low-cost payment confirmation device with a built-in speaker, capable of playing pre-configured payment confirmation messages. Smartphone Solutions at the MediaTek pavilion MediaTek’s 56 Demo: At INC 2019, MediaTek showcased the HPUE (High Power User Equipment) and Dynamic ‘www. myrobileindia.com Bandwidth Switching - Performance Evaluation of its latest 5G technologies. PUBG Gaming Experience Zone with MediaTek Helio G9OT Experience the HyperEngine Game Technology of MediaTek Helio G9OT at the PUBGGamingZone: MecaTekHyperEngine gaming technology is an array of technologies aimed to boost the mabile gaming experience through eye-popping image quality, the smoothest movesin any online wer, andthe fastest, most reliable network connections. MediaTek’s Helio {G8OT combines the latest Arm Cortex RTS & Certex-A5S CPUs in an acte-core combination. With a large L3 cache and ‘speeds of up to 2.05GHz, it noticeably boosts speeds in demanding games like PUBS. MesiaTek's MTB167S bing let Baidu + Smatt Display: MediaTek MT8176, an upper mainstream ARM Sc, is primariy used forsmartsreens and Andoid-based tablets It has two fast Cortex A72 CPU cores running at up to 2.1 GH, four CCortex-A53 cores for power-saving and it includes a video decoder with 4K and H.268 suppor aswell MediaTek Helio Smartphone Zone MediaTek showcased the latest ‘smartphones powered by its Helio series. ‘Ath MediaTek Helio Smartphone Zone, visitors experienced the unparalleled perfor-mance of Xiaomi's Redmi Note 8 NFOCUS Pro powered by MeciaTek’s latest gaming chipset- MediaTek Helio GOT. To know ‘more about the chipset, visit mediate. comg9Oseriestin In addition, OPPO's Reno 2z was also showcased in the MediaTek Helio ‘Smartphone Zone. The smartphone is powered by the recently launched MediaTek Helio P90 SoC which is being applauded by the experts for its gaming and camera abilities along with flawless performance. Other products which were showcased in the MHSZ (MediaTek Helio Smartphone Zone) were OPPO F11 Pro, Realme 3 ‘and Motorola One Macro embracing one of MediaTek’s most successful chipsets, MediaTek Helio P70. MediaTek Helio POS powered Vivo $1, OPPO ASs powered by MediaTek Helio P3S along with Vivo ¥12, Motorola E6s and the LG W10 and LG W30 powered by MediaTek Helio P22 Were also showcased in the smartphone zone, team@mymobile.co.in NOVEMBER 20191 39BURNTEST Battery and Price F oder leisure for every / Bh inaividuat LV Eh hasits cnn ‘way of revealing itself and ‘amongst all the most farmous forms of modern leisure is playing games, The image Which gets formed in our ‘mind when we talk of playing ‘games in contemporary times is that image where we need ‘to possess a gaming console tobe iteitherin the form of PSP cr gaming laptop but hati we tell you that ASUS has successfully brought the big gaming machine ina pocket-size device. To ‘suppot this statement of mine the best example could be that of ASUS ROG, which was one ofthe fistever truly dedicated smartphones for playing games, The quest of Claiming a unique position in the Indian smartphone market ‘ASUS has further taken a bold Strikes Gold with Performance, move of evolving ASUS ROG into a more improved and developed version through the introduction of ASUS ROG Phone 2 whichis the latest launch from the company. Design “Te loks always play an important olin gvinga strong statement about the phone and the build of ASUS ROG Phone 2 supports very well the phone's ides of it being a gaming phone. Succeedingits predecessor the new Asus ROG Phone 2 has the same body design but Just has a bigger size when compared its predecessor. The design chosen by ASUS is very unique which we have alteady seen in ASUS ROG as it gives a clear statement. The RGB patter atthe ear side infusion wth the ROG logo issomething very impressive and te line running around the rear side are giving an ‘aesthetic appeal to the phone. The metal body part has been ditched in the new ASUS ROG 2 and rather a glass part has opted. At the top ofthe rear side lies the dual rear camera sensors plus dual LED flash togive more pawer tothe ‘cameras when you want to click pictures at night. The front fascia ofthe phone is dominated by 6.59 inches screen, ASUS has stuck tothe traditional bezel design with ro notch system and this is major because ofthe presence of two powerful stereo speakers which add thi while playing games by producing an impressive sound effect. At the topside ofthe front side of the phone towerds the rghit side lies the selfie camera On the right side ofthe Phone les the power button and below the pawer button lies microphone and also the presence cof mics becomes very handy when you are playing, games or when you want torecord any conversation cover the call which will be recorded in very good sound quality Ais at the right side lies the volume rockers above the power button but what |s worth noticing is thatthe right side ofthe phone both at upward and downward side possess air trigger that can be customized to play ames. At the top side of the phone lies a microphone. The left side ofthe phone has a special connector whch is the presence of Type-C USB Port plus another socket to connect various accessories with the phone, for example, the cooling pad ofthe phone. The dual SIM tray les atthe left side of the phone as well wth no dedicated slat for a ‘microSD card. At the bottomofthe device lies another USB-C port and a3.5mm, headphone jack ‘The privacy of the users has also been taken seriously by ASUS which is evident by the presence of fast and quick responding inbuilt display fingerprint sensor but not only the fingerprint sensor is quick. but the face unlock feature is equivalently fast Display An alloune feature is a must, foragaming phone which includes te display ofthe screen as well Asus ROG Phone 2 possesses the ideal screen size which gives the perfect space and viewing angles to et the users utilize the screen to fullest The phone has a screen sizeof 6.59 inches which is an AMOLED screen with LO-bit HDR support and 240H2 touch response. The phone offers. super smooth and fast touch response which just adds tothe fun while playing games oni. The combination of 10-bit HDR support and 2402 touch response with the AMOLED sereen was not ever seen inary smartphone till now. We just oved the display asit is so smooth that literally, you can fe! it when you are using the phone. “The color reproduction, the contrast ofthe phone i so {00d which ust ads up to the HO experience of playing games, The wide viewing angles are the result of 19:5:9 aspect ato ofthe phone. The screen resolution is of BURNTEST (Z 1080x2340 pinels and has that's natal about the screen gaming experience lke the 391 PPldensity. The screen there is more toaneabout Armoury Crate and Game ‘isprotected by the Coming thenew ASUS ROG 2which Genie GarllaGlass 6. The display _isthat unlike many phones | ‘The new ASUS ROG Phone OfASUSROG2isoneofthe thenewASUSROG Phone 2 is surelya beast when it best display which can give is built forlandscape use -_-comesto performance. It ill the full satisfaction of playing which ensures great gaming be meaningless if| mention games or even watching any ergonomics. The advantage of that it handles multitasking video and top of that you can built landscape use is that you and heauy apps easily because L& Test customize the contrast and canattach accessoriesand the new ASUS ROG 2 has i) other features of the display alsocan chargethe phone at gone beyond the benchmark dX according toyour needs. But thesametime whichis just set and now has created a = phenomenal. new benchmark for other VERDICT ‘companies. The phone y boots 10/10 Platform seriously shows no sign of The phone isrunning on ROG anygiitch when it comes to Sameras 09/10 Ulontopof Android 9.0 Pie. performance and Good ThenenOS fiasvarine dove oe Extreme soy ‘smart modes and features. eae 10/10 which you can opt for. The UI Te offers unique gaming wearremen 09/10 segs anes that can help toenhance the OVERALL 96% / EA Neem vd PROS ‘CONS Performance, Huge but, Battery logcal (Far deta pects lease refer to My Guide)attached to accessories like ‘a Mobile desktop dock, twin view dock, the gamepad the phone performs so fluently The processor is ponerful that when you connect the phone to abig display ike your Smart TV the processor does not heat even abit or gets down slow at any stage. There is a cool pad provided inthe box which to me seems meaningless asthe phone's cooling system is very best but till you can attach the ero cooling pad to be on the safer side. The phone possesses a unique second generation Game Cool 2 vapor chamber which can be ‘accommodated only with a powerful processor which the new ASUS ROG 2 has. The cooling pad though might feel alittle odd while playing ‘games but one can ignore this one aspect and enjoy the power show of the new ASUS ROG 2. The credit of making the phone such a powerful beast can be given to the first-ever Qualcomm ‘Snapdragon 855+ processor ofthe phone which is just par for any other smartphones till now. The processor of the new ASUS ROG 2 under the price range which it comes has tobe the top choice for any buyer who is looking for a phone which won't it him’ her down at any stage. The processor ofthe phone has. avery wise distribution of segmented ccta-cares which is that eight cores are divided into three sections where one core is clocked at 112.96 GHz Kryo 485, three cores are clocked at 312.42 GHz Kryo 485, and four cores are clocked at 441.78 GHz Kryo 485, ASUS ROG 2 offers the best graphics while playing ‘games and itis made possible by the Adrena 640 GPU ‘on the phone which has a frequency of 700 MHz. The raps of every game which \we played were in their top form and there was no fal in their quality. Every game ran ‘smoothly with zero glitches plus the smooth touch latency ‘of the phone adds more thrill tothe game playing, The processor ofthe phone is ‘making the GPU boost the Clock speed by 15% which just adds up to the smooth and fast gaming experience. Further, to stabilize and support such a powerful processor the new ASUS ROG has 12GB of RAM size, ‘The internal storage of the phone is of 256G8 enough of cemying all your favorite high quality games that require spacious storage. Overall, the new ASUS ROG Phone 2 is very much worth every penny in terms of performance as challenges the high priced phones very easily making the competition tough for them. Cameras The new ASUS ROG 2 has overcome its one disadvantage which the ASUS ROG had whichis the ability ofthe phone to deliver a good quality of images. ASUS ROG 2 has decided to leave no card unturmed asit has backed itself with camera power which can ge customers more reason tochoose new ASUS ROG 2, The phone has dual rear sensors where the primary sensors a ABMP IMX586 Sony sensor with an aperture of 1.79. The primary rear camera allows the user tochoose between lght- sensitive L2MP mode ora48MP mode, The secondary sensor, on the other hand, is of 13MP with 125-dogree ultra wide-angle and also with real-time distortion correction, The images captured were real good with perfect color balance ‘and no over saturation. The images were highly detail crisp and clear, There isno dedicated macro mode but stil, the camera manages tocapture super detailed images. There is also @ quick toggle forthe 2x magnification mode. The rear camera hhas proper edge detection ‘as well and the images do not lose details when the resolution is increased after taking the picture. The noise ‘and graining effect was not noticed at day time but at night there are surely some noise and graining effects. The quality ofthe images captured at night losses some details but still manage to do avery good job thanks to the adaltion of Night mode which allows capturing good ualty of images. The real time distortion correction isa very inquisitive feature added which corrects any distortion ee Cael iro | farm yaw snapdragon that occurred while capturing the image. The selfie camera, ‘on the other hand, is 24MP with an aperture of t72.2 ‘The selfies captured were very good as they had the touch of real reflection of your face. The selfie ‘camera keeps the images in avery realistic paradigm with no overexposure or extra sharpness. The sefies captured at night were also very detailed and good in ‘quality. Te cameras ofthe new ASUS ROG Phone 2 might not seer fancy and very highlighting but they possess the ability to surprise you Sound The sound quality ofthe phone is very good and the new ASUS ROG Phone is one ofthe loudest phones which | have ever come across. The dual front-facing speakers have their onn Smart NXP Amplitier. The amazing sound coming out ofthe new ASUS ROG 2 adds more fun to garningwhich | personaly enloyed Battery All said and done, but if such ‘a powerful phone does not have enough battery capacity to power its processes it would become very meaningless but ASUS has pounded on the battery power as it has a massive 6,000mAb battery power which is just like a cherry on top for the gamers ‘as they can enjoy games for hours without ary worry of the battery getting drained ‘ut. ASUS ROG Phone 2 also has a new ROG Kernel Optimization feature which the compeny claims that it ccan save about I80mAN per hour of gaming. When tested the battery lasted a day quite casily even after intense game. playing. The battery power of the phone is not only the highlighting feature under the power section as the phone has a 30W charger with ASUS Hypercharge technology ‘supporting Quick Charge 4,0. There is more benefit cof Hypercharge technology which is that it does nat require a propriety cable (4A) which most fast chargers require as it also can charge at super speed with standard uality cable aswell, The new ASUS ROG 2 isa treat for gamers who can enjoy all day by playing games in a pocket fitting device. Conclusion ‘Asus ROG Phone 2is@ complete gaming package initselfcaryingon the legacy of ROG Phone with an essence of ROG laptops. ‘The massive sized phone boasts @huge display which is equally vibrant and immersive, chipsets ofan uitimate level available today that is super smooth and a proven Sony sensor to make you shine. There are loads of extraordinary features in ROG 2 such as two charging pats full acessories control and extremely vocal sound ‘output but these are just few. The 6,000mAh battery isimesistible and is so huge that you may forget to cary charger. Itcan't get biager ‘tan this with an equally good charging speed and does not heat up as well AER 37,999, Asus ROG Phone 2 is@mustheve phone you'll rarely get. It just knock outs ‘many competitors around with its op evel performances. m haider@mymobile.coinBURNTEST APPLE IPHONE 11! Better Camera, i Potential Battery eo within Reach pple loves to keep it simple. This is what we have noticed over the years with its smartphone launches. When the entire mobile ecosystem around the world is moving fast comfortable, easily fits into pace with new innovations _palmand can be easily ‘coming in with everysecond _operatable with a single hand. launch, the Cupertino-based It's not bully, huge and not tech giantseems unmoved. has aferm factor which goes They arein no mood tohasten out ofthe hand that you need innovations and hence love to your both handstooperate _microphonesen both sides _Yousshould better use one, keepitsimple. Theirrecent it The Green Colour looks with lightning connector in also it costs much. The lage ‘smartphones launch; Phone quite refreshing when we are between. The iPhone 11 camera modules are quite a 11, iPhone 11 Pro and crowded with gradient and continues the trend of a noticeable shift from iPhone iPhone 11 ProMaxcontinues dual tone design patterns. wider notch on display with XR. The gesture control works the legacy ofthe tillion dollar iPhone 11 hasaglassbody earpiece mounted onit. The _tiliantly Here, I would ike ‘company to keep itealm ‘om oth sides with aluminum fronts complete glass with to mention that Apple iPhone and simple Simplicity with frameson the ides. There minimal bezels around each 11. does not have fingerprint elegance and finesse iswhat are four antennalineson _side. The remarkable design scanning option. I believe Applesmartphoneshave —theside frames distributed change has happened atits that Apple should have tried. = been known forsincetheir equally. Therright panel ot _back where the iconic logo with in-display fingerprint inception and these atest _theframe holds the power shits towards center and : additions are no ess. Inthis button which ishuge issize is more prominent, There review we wil talk about that you do not need tofind tis no branding of “iPhone” ca iPhone 11 ashow dost fre with any iiculty. The right either atthe back. There are ¢ ‘on ourparamaterswhen puto panel aisohouses the dual two lage camera modules tests. Wehave got the Green SIMItray (nenoande-SIM). housed in rectanguler coloured 2568 variant ‘The left panel ofthe iPhone _bumpon the top left comer 11 sports Ring/Silentslider along with TrueTone flash “, Design ‘and two volume keys whereas and amic. The back. Themostpleasingfactor! _thetop frame has nothing design invites finger ‘would sy isthe compactness on it, The bottom panel imprints and is prone to of Phone 11. Its super comprises ofsymmetrical smudges without cover. “44 NOVEMBER 2019scanner with iPhone 11 so that users may have an extra security option apart from Passcode and Face 1D. But, in the beginning | mentioned that Apple loves to keep it simple. The Face ID is super responsive and unlocks the phone in milliseconds of second and is equally great in low light and dark cemvironments, The soreen light is what required for unlocking iPhone 11. The smartphone weighs around 194 grams, ‘The iPhone 11 comes with IP68 rating which means that itis dust, splash and water resistant but, dont put itin Water all the time, and not for too long either. Display ‘Apple IPhone 11 sports 2 6.1 inch Liquid Retina HD IPS display having resolution of 8281792 pinels at 326 pixels per inch (pi. tofers 1400: contrast ato and 624 nits of maximum brightness. There will never beary dull ‘moment using iPhone 11. It doesn’t matter whether you're in sun or under the shade, the True Tone display remains ‘equally vibrant, vivid and crisp. The display offers deep and Tich black experience where AUST) \ ben 09/10 erin 99/10 ee Fluidic mG tee ie a Saar t97i0 OVERALL 90% KG } ee Se cn Battery Jock Ta detad pct please refer to My Guide) the screen output becomes ‘much richer in contrast and ives 2 pleasurable viewing, experience. The rounded ledges make it ook infinite, attractive at the same time ‘and comfortable as well. The 120Hz touch sensing {is pood enough refresh rate for the screen, The colour accuracy is good and has seat viewing angles. But, being an LOD panel with HD support it does miss out on latest advancements such as HDR and related content and if you've used Asus ROG Phone i or OnePlus 77, you'll notice the difference in screen sharpness. This is an ra of Netflix, Amazon and PUBG Mobile where most of the contents ae available in HOR¢ format, where details come out immaculately on the screen. I believe, Apple IPhone 11 screen missed out here but, overall the display is, altractive, pleasant and vivid BURNTEST Platform ‘Apple iPhone 11 runs on iOS 13 which isa generation better than what we had in Phone XR. The hexa-core Tr chipset has Apple A13 Bionic chip in itout of which two ces are firing at 2.65642 while the 4 other cores re throng at 1. He thunder. Ihave been usingitsince long but haven't encountered any lagorslussishnessin the phone. itis as good as anyother 86B RAM-med smartphone Your daily asks would beat ese. youre a gaming freak then, iPhone 11 oes nat aisappoint you ether. The kind of moaile gaming aailable today in India Phone 11 masters moto it. ‘Phone 11 being incorporates with AGB of RAM in an ere where most ofthe premium flagshipssmartphoneseither comes with 668 of 868 RAM and nan excess goesupto 1268 as well but, as | told you, Apple loves to keep it calm and simple. No brouhaha here either, ithas combination of 4GB with three different ROM options; 64GB/128GB and 25668, ‘The RAM is good enough for ‘multi-tasking, computing ‘and gaming. It does not et the phone to heat either. ‘Switching between the apps isn'ta problem. Photography is equally supported in different modes by AL Bionic chipset. The third generation Neural Engine iséreat in its capabilities. The higher graphic requisite iseasily maintained by the phone, With 10S 13 comes. the Dark Mode which fs an essential addition to iPhone 11 and is loved by us all. The photos and messaging app 146 | NOVEMBER 2019 have also been upgraded to {it iOS 13, Overall, iPhone 11 perforrnance has been good tomatch your expectations ifyou haven't ever used an iPhone but, ifyou have then youl feel quite fariliar tit, Cameras Let's talk about the most important and evident change in an iPhone ever. Fist, the design ofthe rear camera is so bold that they catch the attention ofthe onlookers at ‘once, two big circular dials con an island accompanied by flash and mic. There \wete huge debates that went everywhere on social media and offline space about the design ofthe rear cameras on iPhone 11 where some said itresembles a coconut face ‘and blah, blah but, the truth is there's nathing wrong in signing of it It's just huge ‘and goes well with the back design which is something, Unique and unseen these days, To break it down, the iPhone 11 features two rear ‘camera of 12MP resolution, ‘out of which one is main and others ultra wide lens. The ssicelements main lens hasan aperture of f/1.8 which shows its capabilities during low light and Night Mode on. Do ‘ny the Night Made for some brilliant results. Camera will ‘auto detect the scene and tum it on for you. The ultraswide lens having five elements is of 12.4 having 120 degrees field of view that means you have the liberty to capture avery ‘good area. In an era of 20x ‘and 50x 00m, iPhone 11 ‘comes with 2x optical za0m ‘and 5x digital zoom which ‘is quite understandable ‘as when you zoom in too ‘much the picture does get pixelated and remains of no use orworth sharing, The ‘one very astonishing factor ofthe rear lens is Portrait photography. It does figure cut well between the subject and the background and what we get are much sharper, well defined borders Portraits. There are six different lighting setups there if you need, The depth conteol is much ‘more mature than XR. The Night Mode isa worth trying ‘mode if you are in ark. It just simply lifts the moment and the end results become ‘mesmerizing. There are other ‘modes such as Panorama, slow-motion and time lapse. MYMOBILEThe rear cameras come with OIS to handle shaky moments and auto focus {is just super amazing. You can also record 4k videos at different settings with 2x optical and 3x digital zoom for getting much closer to the moments. Not only this, leven we can stabilize time lapse videos as well. veral, the rear lens photography jis much more enhanced, detailed and possesses much ‘more sharpness in it. There ‘is acomplete shift what we hhad seen before in XR. Not only the camera sizes are big but, they do have the power toiimpress you. Don't forget touse the quad-LED dual- tone flash in dark, There's no tele:photo lens in Phone 11 but available in Pro and Max versions. Seriously speaking, you don't need it. These two lenses; wide and ultra-wide ‘can be your long companion in different strides of life. Colour reproduction is so true that it does not fake it up. The selfie lens is no less either. The TrueDepth front camera has a 12MP resolution as well having an aperture size of 2.2 with the same kind of ‘x ligting options available atthe front too. Portrait shots ‘are good but, could have been, better. The edge detection isnot upto the markas we would have lke to have. | think, Apple should focus more on Portat selfie mode to.compete with Google Pixel The other modes are equally at par withthe rear ones. The video recordings have much clarity and details in it. There's Retina Flash or the screen light to help you out in dark ‘and low light conditions, You can record slow motion and time lapse videos using front Overal, iPhone 11 takesa wwnv.mymobileindia.com big leap in carera, The dual tear lenses have some great features to try as well the selfie lens which is equally ‘competent. Battery The very much requied and much needed improvement is the bate life of Phone 11. Ak any previous generation iPhone user, he/she will ways complain about the battery ging down too early bu, | amsure this would nat be the case wth iPhone 11. To mention, iPhone 11 holds a 3,110mAn battery Do not balieve in numbers hee, you may get 5,0006,000mAh batteries bu, this 3,1 LOmAh battery in iPhone 11 has much more potential to last day and moc. fyou are an average user, this may g0 upte two day but, if you're poner user than itll definitely last a day with ease, BURNTEST ‘The A13 Bionic chip ensures, less power consumption and does nat drain out either. What | did not like isthe charging capabilites. It takes hhours to charge completely Which sometimes can be very ‘annoying if you're traveling, Inn era of VOOC and Warp Charging at 30, Apple needs toppull the socks for its loyal customers in India but, as | mentioned initially, Apple loves to keep it simple. | have ‘not naticed heat till now while Charging, Atleast we need a 20W charger tofilit fast Conclusion Apple iPhone 11 isa smartphone for you at the moment. Thisis fist time that Apple as taken into consideration the pocket size and aspirations of Indian buyers who wish to buy an iPhone. Priced at Rs 64,900 forthe 6468 version, iPhone 1 offers a good screen size, a tough glass design, IP cetitication and an efficient, fast and snappy chipset. The highlight o Prone 11 is its camera and battery it. The dul ear camera stands out among the rest with very goed colour accuracy and sharp Portraits. The battery has a huge potential and can be your long compenion for sure. Ifyou \ish to buy @ premium flagship smartphone other than Android, Apple iPhone 11 isa must have opportunity fr you, within the reach, The chances for Apple iPhone 11 becomes uch bright as there's an uncertainty over Google Pixel 4 coming to India, haider@mymobile.c.in NOVEMBER 2019147——BURNTEST ONEPLUS 7 Settle with Amazing Display and Processor ithout creating any suspense coming rectly tothe point inthis review of ours we are going to review the latest launch from ‘OnePlus which is OnePIus TT. Daes it sound od that its hardly six months thatthe ‘company launched OnePIus 77and within such a short period it is yet knocking on the market doors with its latest OnePlus 71? The eraze (of OnePlus 7 was to such an ‘extent that | witnessed people ‘opting OnePlus 7 leaving their Apple phones. Can this ‘new OnePius 7T maintain the craze created by OnePIus 7? ‘We wil try to find out inthis review of ours. Design “The lok of OnePlus 7T is very ‘48 NOVEMBER 2019 simple yet having a premium touch but what is new about OnePlus 7T isthe presence of ‘circular frame carying three rear camera sensors, The rear side ofthe phone might rake it look close relative ‘to Motorola phones but we know its not. Glacier blue is, the color that our reviewing ‘model hax and even without any catchy amalgamation of colors it still managed to look good in short‘simole and beautiful’ with serene colo. ‘The body composition i of lass both atthe front and rearsides with aluminum frame. Despite the big screen te phone manages tofit in the palm quite comfortably plus accessing it with one hand is also possible wich | iked. Adding mare to the ergonomics the phone Possesses lightweight which tums out tobe very useful and what is interesting is that ‘when you want touse the ‘the company has chosen not phone fora longer period. ‘to go up with any module Atthe topside ofthe phone rather the new OnePius 77 lies a secondary mic whereas has dendrop notch, The at the bottom lies dual SIM fingerprint sensor is intuit tray, USB Type-C pott, anda display sensor which is very speaker gille, The left side of fast and accurate and also the the phone's sporting volume face unlock feature is on point rockers and atthe right side and works very accurately, lies the power button andan and this accuracy and ‘alert button. The front fascia cof the phone is dominated by the big screenefficiency are mostly due tothe OS of the ‘phone and processor which we ‘are discussing ahead. Display Being successer in itself connote some meanings which are ascribed already and the new OnePlus 7Tis surely proving tobe the right heirof OnePlus 7 and thisis evident from the looks of the phone \where the new OnePlus 77s comparatively bigger than its predecessor. The new OnePlus ‘Tis sporting 6.55 inches screen and whats worth ‘noticing about the sreen isthat besides the notch on display the bezels are sothin even at the top and the notch has been compressed in a ‘min form. The viewing angles ae very good and very wide as well and not to forget the touch response of the OnePlus Tis something unique asi oes the touch experience tke never before. The screen ype is Fluid AMOLED Capacitive touchscreen with the combination of 10-bit HOR support and 9042 touch response which sa totally ‘new feature that OnePlus sed inthe new OnePlus 7T. The phone has an aspect ratio of 20:9 with 402ppi density and has a resolution of 10802400 pirels. Visibility is very god as you can view the screen no matter how the bright daylight itis. Color reproduction is no issue with the new OnePlus 7T as the colors reproduced are very bright, vivid and punchy. Sony to say this but those who bought OnePlus 7 might get jealous of the new OnePlus 77 based on the screen type and touch response af it Platform ‘The new OnePlus 7T has proven itself tobe the king of its price segment and clearly, no other company is near to ‘achieving what OnePlus has ‘achieved through the launch of OnePlus 7T. OnePlus 77 becomes one of the first smartphones in India with Android 10 and has its custom Oxygen0S 10 Ul which is just fantastic. Ne used the phone and with the latest OS and Ul, the phone performance becames sharper One interesting feature which the new OS offers is that of ‘maintaining your privacy as the phone makes you aware of the apps using your location ‘and asks you to whether allow Itornot, Another feature is Zen Mede which makes sure that you are not stuck with the [phone whole time as it asks you to take a break from using the phone, There are surely lots of features which you can make use of by going tothe setting menu of the phone. ABUL ee 09/10 ae 09/10 Mess 10/10 Battery 09/10 Oompa Value For Money 09/10 OVERALL 92% (ns) A) ‘eee Nome PROS: Dsl, Net Processor _ Expandable (For detailed specifications, lease refer to My Guide) OnePlus has chosen OS 10 for some specic reason wich is that the new OnePlus ‘7Thas taken a leap jump inthe processor section The new OnePlus 7T has got Qualcomm Snapdregon 855+ SoC processor which istillnow the best and most Powerful processor which ‘you can get, The processor of BURNTEST the phone is making all the difference in terms of USP ot the phone like there is no such task which this phone cannot perform and to test its limits \we played games, used social media, Microsaft office at the same time and the phone remained very normal with ro hest signatures. OnePlus 7Tisone of the rare phones, who possess this processor besides ASUS Rog 2 which we have previously reviewed. The processor has eight acta cores ‘where one core is clocked at 12.96 GHz Kryo 485, three ‘cores are clocked at 3x2.42 GHz Kryo 485, and four cores are clocked at 4x1.78 GHz Kyo 485, The latest processor justrot poners the application handling the phone instead of it also helps to support high definition graphics while playing games. Thenew ‘OnePlus 7T has Adreno 640 GPU with 700 MHz frequency. ‘Asus Rog 2 also has the same GPU enabled and to make itclear to you Asus Rog 2 is ‘gaming phone so you can imagine how the gaming ‘experience would be in the ‘new OnePlus 7T. The graphics of the phone do not get affected by the requirements ofthe big games like Asphalt 9, PUBG and you will be ‘amazed to ee the graphics ‘quality with no drop in their original template, Possessing ‘a powertul processor also demands equivalently powerful RAM to support itand the new OnePlus 77 offers 8GB RAM size to make sure that there is no glitch in the functioning ofthe phone, NOVEMBER 2019149BURNTEST The intemal storage ofthe phone is 256G8 which is no expandable in nature but we ean overlook this feature of the phone as there are many features ofthe phone to be praised for. Cameras The sense of reality with ‘no distortion in the image captured isbeing seen in thenew OnePlus 77 The ‘hone has evolved camera sensors.as wel when compared toits predecessor. The phone has an all-new camera module that deviates from the standard position of the camera sensors which wwe have seen till nw from OnePius 7. The phone has triple rear sensors where the primary sensoris @ wide lens 4BMP IMX586 Sony sensor 50] NOVEMBER 2019 with an aperture of f71.6. The ‘secondary sensors of 12MP with an aperture of 172.2 \hich has 51mm telephoto lens and comes with the new 2xoptical zoom, the third ‘sensor sof 16MP with an aperture of 72.2 which has 17mm uitrawide lens, The detailing ofthe images was ‘on point ike you ean make Use of each lens mentioned to-capture super detailed ‘macro and micro shots. The 2xoptical zoom is something which you wil ike about the ‘camera of the new OnePlus ‘Tas ithelps to capture images in with proper details, beit the color af the object, is sharpness, etc. The camera is undoubtedly powerful but we did come across some cons of the rear sensor ofthe phone ‘which is thatthe camera loses focus when you try to ‘00m in on any object and you have to focus manually to get the desirad outcome. The edge detection i also good and there iso noise effect seen in daylight images, The camera offers the ability to capture stable images even when you areon the move asit automatically adjusts according to your movement {and the same applies for shooting videos as well. The camera allows you to switch in between the lenses when you are shooting any video Which is just amazing, The images coptured at night seemed lacking behind in terms of quality when compared to daylight images but the night mode thankfully helps to overcome this issue by providing the right set of exposure and accuracy while capturing images at right. The images captured in well lighting conditions at night were very good but struggled a bit when there ‘was net enough exposure to light. The graining and noise effects were visible in images captured at night. The setie camera ofthe new OnePlus 7Tis 16MP with an aperture of 12.0. The selfie camera is quite good because it maintains the exact details without making any auto ‘adjustments and by this we mean there is no pre-applied beautification which we liked as the selfies captured replicated the real you. The selfie camera also did very Well at night as the selfies, captured were good with all the details intact. Overall the camera performance of the new OnePlus 7T is very ood but we would have liked toseea more powerful rear camera sensor Battery The new OnePlus 77 has 3,800mAh battery power. ‘The battery life of the phone is prolonged even mare due to the new processor an the OS ofthe phone wich optimizes the power efficiency ofthe shone, We tested the battery lf ofthe phone and iteasily lasted a day even after we played gamesfor 4-5 hours inaday. The phone is WARP charg enabled which rapidly fits u the battery tank, The fas-chargng capability of the phone is very impressive ‘aswell and we witnessed the shone gttingcharged fly within an hour wich just another advantageous pointof the new OnePlis 7. Conclusion OnePlus 7Thas lived upto the expectation of being worth upgrade as wel as for the new OnePlus aspirants. OnePius 77 maintains segment leadership with @ big, amazing cisplay having reat refresh rate, great camera capabilites and amazingly fast and snappy QS £855 Plus chipset. The battery size is ample toast a day with a great Warp charging technology. The circular rear camera burp makes an entry forthe frst time in any OnePlus smartphone. Stating at Rs 37,999, OnePlus 77 stands equally competitive axrongst the likes of Asus ROG Phone 2. a haider@mymobile.co.in MYMOBILEBURNTEST Premium Design, Rich Display with Quad Lens idingover the _-Reno2 Zwilbe providing the looks beautiful and at the moved above the camera success of sersachoicetooptbetween sametimeallonsthe easy sensors. The camera sensors OppoRenothe thetwophones launched grip the phone. The main have not bulged outward and comparyhas __byOppo.Reno2Zisgriced beauty atthe phone isthe the micro ball atthe rear side launched backtobacktwo _slightlylonerthan Oppo Reno presence of back luminescent prevents them from getting smmariphones within tesame and has 1OX zoom rather slab which when looked scratches by elevating te flagship. Te twophones than 20X zoom, Solet'stind at gvesthe expression ct ——_—backabitwhen kept on any launched very recently by ‘out about the new Oppo producing light. There is a surface. There are quad- Oppo are Oppo Reno2 which —- Reno2 Z. ‘slight change in terms of camera sensors present at we have reviewed and Oppo placement of miro ball the reer sie and a dual-LED Reno2 Z which wewill be Design which we saw in Oppo Reno flash. The front fascia of the reviewing inthisreviewot Oppo Reno2Zhastheslim 2, The ballisnotwithin the phone is daminated by the curs. The launch of Oppo and curvy lossy lok which colorful patch rather itis_ ag screen whichis fll view www.mymobileindia.com NOVEMBER 2019151BURNTEST display. The selfie camera isa pop-up camera present atthe top of the phone. The left side ofthe phone has volume rockers and a Google Assistant key. Tothe right side lies the power button ‘and the dual SIM slot with a dedicated slat for microSD card which isan upgrade in the Reno series phone. The phone has an inbuilt fingerprint sensor which is '52| NOVEMBER 2019 very quick. The face unlock ‘feature ofthe phone is vey accurate as wel Display The new Oppo Reno? Z has an AMOLED capacitive touchscreen with asize of 6.53 inches. The color reproduction an AMOLED screen is very good and the colors reproduced re very vivid, bight, punety and surely ives an amazing, viewing experience. The resolution ofthe screen is, of 1080x2340 pinels with an aspect ratio of 19:6:9, The screen offers wide viewing angles which allow you to watch movies very comfortably plus it acts as a bonus while playinggames ‘as you can cover awide area, The screen is guarded by Corning Gora Glass 5 which is preventing the display from sustaining any damage. Platform (Oppo Reno? Zhasits latest Color0S6.1 running ontop of Android 9.0 Pie, The OS s offering various smart features and improvements from its last version. Amongst varius features, tere is Game Space mode whichis there to improve the gaming experience by clearing al the unnecessary process in the background Oppo Reno2 2 inits processor section has chosen a diferent series ofthe processor from its predecessors which is MediaTek Helio P90 with eight cores where two cores ae clocked at 2.2GHz Cortex A75 and six cores are clocked at 2.0GHz Cortex ASS. The processor handles every task with ease and \we did not natice any glitch cocheating of the phone while using the phone, The gaming experience is also 00d in top quality and giving this power to phone in gaming section s GPU PonerVR GM9466, The graphics of top games with slight adjustments ran in top Quality. The processor is very efficient in saving the power drainage which we saw while playing games like Pokemon GO, Asphalt, PUBG, etc. The RAM sizeof the phone is of ‘8GB which aids the processor very well whereas the ROM of the phone is of 256GB and can be further expanded by inserling microSD card in the dedicated slot MYMOBILEop Cameras tots fullest. The presence of quad-camera The images sensorisone ofthe main captured at attractvefeatuesofthe ——rightare phone. Oppo as proved its very good worth in the camerasection as well and ‘and its Reno series has taken the night the brand toall-new levels. made allows you Thecamera ponerof the to.capture images of supreme phone issupert and the 10X quality, The 10X zoom used optical zoom allows you to capture beyond the normal AM OED range. There are quad rear ai 10/10 camera sensors where the ium primary sensor is of 48MP ameras 09/10 Which is Sony IMKS86 sensor Perfomance 08 /10 supporting PDAF and hasan tm apetureott.7 wirgawide sate 08 10 Jens. The secondary sensor ore isof BMP with anapecureot MMe ForMnes 08 /10 (2.4 and uses an utrawice lens. The thidsensorisot OVERALL 86% 2MP with an aperture of : 12.2. Thefourthsensorisot — | 3 | | EA 2Pvhichactsasa depth — meee ‘sensor and has an aperture PROS ‘CONS of 2.4, The detailing, ee ED Clarity ofthe image captured (Fer detailed specications, during daytime is superb. please refer My atte) ‘The ultrawide and wide lens makes the cameratocaptute at nightis not something | will images with finedetails, The suggest you use as it rings in 10K zoom is surely impressive too much noise and graining asitbrings youreal lose to effect, The selfie camera, on the object but you do ose the the other hand, is of L6MP focus when you use the zoom with an aperture of 12.0, www.mymobileindia.com ‘which isa motorized pop-up camera. The selfiecamera pops out with luminescent borders which look beautiful but that's not all about the selfie camera because it can capture mesmerizing selfies. The selfies maintain proper sharpness, no coversaturation and have good edge detection. The night selfies are very good as well but the quality degrades abit when compared to daylight selies, Battery The new Oppo Reno2 Z is powered by 4,000mah battery. The phone showed very good sign of slow discharging when we tested the battery power. We played games, watched movies for hours and the battery impressively lasted the whole ay witha single charge The charging ofthe phone is trusted to 20W charger which BURNTEST > charges the phone rapidly 2s, the phone possesses VOOC Flash Charge 3.0 Conclusion (Oppo Rene2 Z continues the trend of flashy, appealing and elegant design at the back as that of the case with Reno 2. There are minute differences between these smartphones lke the sak fin selfie camera in the Rena 2is replaced by arising or pop-up camera. The display is vivid, performance slag free and the rear quad camera set up never fils to amaze the user. ‘The battery lifeis sufficient as well the charging capabilities, Available at round Rs 29,990, Oppo Reno2Z can be your premium looking quad lens companion, Atsimiiar price there ae other options such as vivo 17 Pro and few more like Asus 62. haider@rymobile.co.in NOVEMBER 2019153BUR TEST Vibrant Display, Camera with Pure OS titerallytooksometime which youwillfind inthe new backside ofthe phone lies inches FHD+ PureDisplay toconnect with people Nokia 7.2isthe presence ofa triple ZEISS earsensors in touchscreen but what new again in the Indian circular frame at therearside circular frame and below the about the new Nokia 7.2 AL smartphone market spottngtiplerearsensors. camera frame liesthe physical is that the company has througha mediumthatwe Thevarant which wegotto _fingerprintsensorwhich is used dedicated Pxelworks know by the name of Nokia. review comes witicharcaal very quick and accurate, To visual processortoenance ‘The point sereshas been glossy rear Bodyfinish and it thettopside ofthe phone ies the viewing experience by successfulinitsattempts somehow has uniqueaesthetic the 3.5mmheadphone jack converting SDR content touplift the brand image ot appeal attached to itasit and secondary mic whereas at into HDR in real-time, Nokia backin the competitive iseithertoo glossy nortoo _thebotfom lies USB Type-C The display offers proper market. The segment where mate. The body composition port and the speaker outlet. contrast, sharpness and color the latest launch from Nokia_sofglasswhichsthatat both On thee ideo the phone reproduction. The viewing which is Nokia 7.2 is focused rear and trontside you wllfind tes the Google Assistant angles are wide as wel thanks has row become hot spt fer the layer of Corning Gorila button andthe SIM tray tothe 19:9 aspectratioof the every company, sowewillsee Glass 3 but theres something which has a dedicated slot for phone which becomes very inthis review whether the new newinthe phone which isthe microSD card, Towards the handy when you are playing Nokia7.2 hasitornot to take presence of polymer frame rig side ofthe phone lies the games or watching any ‘onthe challenge and emerge instead ofan aluminum Power button and the volume movies. The notch an sereen sone thefavritesin the frame whic i said to be rockers. tas been very wisely used with specific price segment. ‘much stronger than the eatlor minimum capturing of space ‘rames used. The phone fitsin Display which is reducing the size Design the paim veryeasilyandalso Nokia 7.2 is sporting 6.3 of bezels on the screen. The The new Nokia7.2is has very lightweight pls the screen resolution ofthe phone succeedingoverthe Nokia curvy edges allow the easy grip sof 10802280 pels, 7.1. which means that it ‘of the phone, The front fascia with 400 ppi density. willbe coming with lotsof ofthe phone is dominated by The visibility improvements and upgrades the scteen and has traditional ‘and one major difference vwaterdrop notch, At theofthe phone is very good wich we witnessed when we used the phone outdoors. The screen of the phone is HDR 10 certified display protected by Corning Gola Glass 3, Platform ‘The new Nokia 7.2 uns stock Ancroid 9.0 Peon top of Android One. Our review unt vas runingthe September Android security patch Noa 7.2 has Quaeomm SSnapdragan 660 processor with otacores where four cores are clocked at 2.2 GHz yo 260 and rest four cores are clocked at 1.8GHz Kyro 260. The processor ofthe shone handled every task quite comfortably. There was no glitch while mult-tasking also the processor is not allow the phone to get overheated. The gaming experience fr normal ames was ood but for games with igh requirement, we noticed 2 crop inthe graphic frames. The processor and the Acreno 512 GPU ol the hone are clearly making the phone lag behing in the competition because the phones from ater companies within @ similar range offer much mere power performance and better eraphies perfomance. The RAM ofthe phone iso 44GB wheres the ROM of the phone is of 64GE which is quite average inthe price segment where the new Nokia 7.2istryng to compete. The internal storage ofthe phone could be further expanded with the help ofa dedicated microSD card slot. Cameras The trend of 48MP camera has been well adopted by almost every smartphone nowadays and the new Nokia's 7.2 primary rear sensor is also a 42MP camera with an aperture of 1.8) the wide lens ofthe camera The secondary sensors the ula fens of BMP with an aperture of 12.2. The third sensor isa depth sensor of SMP. The images captured by the main sensor were really good with very good etl, clarity. There was litle ambiguity in terms of colors captured fom the main sensor 2 te images sornehow lacked some details of maintaining hich uses Looks Mate andy 09/10 cameras cet cee Perfomance 08 /10 inSe Lal 09/10 Value For Money 08 /10 Goad Option Display, Dated Chipset Camera Fer detailed specications, Please refer to My Guide) ——— the originality. The portrait mode allows you to capture the real depiction of the objects in terms of color and sharpness. ‘The images captured lacked the same quality which we ‘ound in the daylight images, ‘There were noise effects and ‘when resolution increased there were clear traces of gaining effect as well. The night mode though makes up tosome extent allowing you to.capture good images in low lighting conditions. The macro shots captured were very good asthey maintained the right much-needed way to address e-commerce worries in India By Rishabh Mehra emerter the times when we on e-commerce platforms — trough bath Categories Ike perfumes andcosmetis had only had ofine stores to shop websites and apps - were fund spurious. thehighest robaity of cuntett isu. ~ be it consumer durable, Toone suprise, Snapdeal (37%) topped electronics or apparel. Weused “The online the list, followed by Flipkart (22%), Paytm fovstateentsueserstowconsuntine _~Choning oynerionce that Wy, Mal 21% a azo 20%) Tee set the exact product we were scouting issues, especially counterfeiting, for Byanychance,ifonestorelackes ONCE delighted shoppers came as gradually tured so rampant that that product, we naturally had our a blow to them in the after years, it was really difficult to identify hopes high with others in the Jeaving them with no choice but to crib whether a product is real or vicinity. Such was our shopping i fate aera about it. Even the big brands such as Tieoalthewahopptig physical and mites unt tre Lacoste, Tommy Hilfiger, and Calvin Klein JM experience that once delighted dawn ofe-commerceinourtives. \ fell victim to these fraudsters and started JM shoppers came as a blow to This technological intervention receiving negative reviews from all them inthe after years, leaving ‘gave us the poner to shop online, i as them with no choice but to crib thectlcetoonerpeducstemthe | N@CTOSS the globe. Strict actions Were’ sec Even ne big band such comfort of our homes and make digital taken in response to these as Lacoste, Tommy Hilger, and payments without any hassles, fraudulent issues” Soon, more and more players jones the e-commerce bandwagon to expand their teach and increase theit profit margins. We, as consumers, were lvng the best days of our lives wth ecommerce in our pockets andere increasing demands on ourminds, ntl we realized thatonline shopping isnot alroses, Gradual, westarted experiencing multiple challenges with this comfortable practice of shopping, starting with quay issues, unclear delivery time, payment failures, hider-charges, and counterfeit merchandise =the most upsetting amon all ‘According to a recent survey by LocalCitels, 20% of the products sold 68 | NOVEMBER 2019BYINVITATION Cavin Klin fl vit to tess fraudsters Potoy adtesing sx broad tea ofthe innovation, Digital Mall of Asia (DMA, and stated receiving negative reviews online ecosystem ~ deta, infrastructure which i an advanced virtual shopping from all across the globe. Strict actions development, e-commerce marketplaces, platform, Yokeasia Malls will be providing wetetakeninresponseto hese faudulent regulatory issues, stimulating domestic an immersive digtal space equipped wth issues. For instance, Flipkar, Amazon, rmultipl visual and sensory elements to and IndiaMART received warning of penal “Founders of sellers and shoppers. The platform will actions from the Drug Controller General r give retailers exclusive rights to sell of Inca (OCGI fo seing adulterated Yokeasia Malls have lately particular product category or goods. Likewise, Amazon Seller Come up With a unique concept that brand in their respective cities — Servicesalsoreceived strict orders has the potential to address all such a feature that can completely tm Deg Cat toss commerce concerns. Trough their eliminate artificial hyper- son ther platfrm. oe competitiveness. Whatsmoredisepeointngis: Upcoming innovation, Digital Mall of By leveraging the OMA Asia (DMA), which is an advanced virtual portal, retailers can integrate shopping platform, Yokeasia Malls will their offline inventories and be providing an immersive digital space leverage the: strong,|ocal 4 f is presence of retail stores around equipped with multiple visual and hana wricn faiiineig anes sensory elements to sellers ensure more efficient deliveries to and shoppers” these issues are not new to the Indian e-commerce ecosystem. For instance, in 2015, Flipkart blacklisted around 40 sellers, followed by more blacklisting in 2016. Then in 2017, Paytm Mall also delisted more than 85K online shoppers, within a time frame of 2-24 sellers and suppliers from their platform, hours as per the customers availability Unfortunately, even today such challenges Moreover, its unique zero-commission Continue to pose threats to the market digital economy and export promotion model will enable retailers to pay only reputation of e-commerce biggies, despite through e-commerce — which is expected a fixed amount of monthly rental rather their proactive steps and measures to fight tobringmuch eli tobothonlineshoppers than paying commissions. This wil allow fakes and frauds. and sellers. retailers to sell products at the cheapest With the constant evolution of feke While e-commerce players are still price points possible, and improve their sellers loating shoppers on e-commerce struggling to overcome these challenges, proftabilty, hence making shopping even platforms, it was high time for the founders of Yokeasia Malls have lately _ more affordable for end customers. gwernment to intervene and put ahalton comeupwithauniqueconcept trathasthe ‘The best part about this platform online counterfeiting. As a result, it ame potential to address all such e-commerce is: shoppers will be able to check their up with a draft National e-Commerce concerns. Through their upcoming products thoroughly, once received, and make payments only when fully satisfied. The retailer will directly replace the product if there is any issue. Doing so will help eliminate large-scale counterfeiting while enabling retailers to restore trust and reliability in the shopper's mind. The platform will go live in January 2020 and is envisioned to bring transformation tothe present e-commerce ecosystem. DMA is confident to address all the e-commerce worries that have hampered the shopping experiences of fend-customers hitherto, in addition to giving retailers @ new and safe platform to sell and eam. NOVEMBER 2019169BY INVITATION hefutureweallhad anticipated, waited and desired for seems ta meet the reality now. There have been several notable changes in the automobile sector of India and the nations across. Some of ther have ‘made matarvehicles mere reliable, efficient ‘and connected, Butin the everso changing environment, i's more than that we need from our cats- connectivity and mobility. Regardless of whether it is brand exploringorsearching for best arrangements in cars, mobile advancements have facilitated evrything. These days, even the businesses are realizing the importance of technology to scale up the vehicle buying process Regardless of whether it is buying guide, dry clean your vehicle, to paint it, wax itor some other help, you can employ each assistance just with a few taps on your cell phones, As alittle something 70 NOVEMBER 2018 extra, cars are offering a multitude of ‘options each day and everything is getting toget smocther. you still ave not realized how mobile ‘advances are influencing the automobile marketing, you need to have @ more intensive look. In the past, individuals Used to purchase vehicles as per their need. Be that as it may, presently, they ate looking for vehicles which have better functionalities wit cell phones. All buyers ate presently searching for veicles which have actualized Information Technology in their frameworks. Accessibilty to mobile applications is currently taking a significant {pb in the purchase of vehicles ‘and that is the way you realize this regarded innovation will serve an obviously better buy In each field. This system as a rule encourages individuals to break down the real-time data, for example, traffic, Different applications are built up that can be connected to the vehicle framework to play musi, forthe route framework, play videos and motion pictures, and substantially more. » How Mobile Technology » » Redefining the Automobile is The vehicle manufacturers are starting to understand that automobile isn't only for transportation; itis a device that can be Utilized for diferent purposes also. Asmobileadvancements are improving, different enterprises arelixewise developing The conceivable outcomes of utilizing such systems will assist the individuals with gaining live data of current speed, area, stopping, traffic and at last nelp to evade accidents. Organizations all around the globe are increasing the utilization of mobile innovation so as to digitize each part of human if. Just by improving the extent of innovation, individuals will have the option toexperience the cutting-edge cars. How these in-car applications are changing the world? The General Motors Vauxhall in Europe OnStar telematics administration is @ genuinely propelled mobile innovation and does substantially more than some Japanese producers oversee. Utilizing the OnStar Remote Link App, youcan rately bolt and open your vehicle entryways, start or top your vehicle's mor, and sound the hom and blaze the lights to enable you to find your ideina parking garage. Moreover, a vehicle discoverer demonstrates to you where your vehicle is on a real-time GPS, You can likewise scan for destinations and sendthemtothe vehicle's OnStar framework for navigation when you need it MYMOBILEWith the Bing internet searcher plugged in, Toyota's Entune App lets scan for and ‘add destinations on yourtelephone and access them when you return to your vehicle. Further advancements with Bing let you access to applications like OpenTable [App and MovieTickets.com to reserve aspotinneighborhiood cafés and request motion picture tickets, separately, all from your vehicle's dashboard \ The Leaf permits remote cooperation with the vehicles genuine frameworks by means of the bespoke Nissan Leaf App. This innovation enables the client to check their battery state and evaluated driving extent, plan charging times to get the best electrical rates or abrogate a charging plan for quick backup, Different vehicles, for example, BMW Mini and Hyundai are utilizing invehicle availability tonotjustassumeresponsibility for our public activities at all focuses, yet in addition to assume responsibility for specific parts of them as well. Sel-ruling innovation is ending up so progressively important that we not just need to simply call a criverless vehicle yet additionally to plot the voyage that we need fo take, and maybe check basics, for example, bettery life accessible inthe vehicle when shows up. Ordinarily found on top of the line extravagant vehicles like the Mercedes- Benz S-Class, LED lighting can for the most part be acclimated to various hues ‘and lovels of briliance, making divers and travelers feel like they're in a very good quality club as opposed toa vehicle. Most new autos offer an electronic key instead of a standard key, which enables rivers to bol, open, and stat theirvehicle froma fer distance. Furthermore, with their tal better www.mymobileindia.com ehicle: this regal ‘0 the vehicle framework to pl: the route fra ‘Accessibility to mobile applications is currently a significant job in the purcl and motion pictures, and substantially more proximity sensors, one can consequently ‘open a vehicle's entryway when the driver contacts the handle, which is helpful when you have luggage, kids, pets or other stuff inhand. Current route navigation can look for nearby focal points, download tratfic information, naturally reroute in the event ofa traffic, and a whole lot more. What's ‘more? Mere intelligent head-up showcases, holographic windshield projection, more Cloud availability and cool gadgets like Jaguar Land Rover's 360 Virtual Urban Windscreen, Emergency brakes utilize equivalent sensors to those found in adaptive cruise contol ramenorks just here they utilized to stop the vehicle autonomously when risk presents. t could be a person on foot extending into the path or maybe the vehicle ahead abruptly pummeling on the brakes, however in any case, programmed braking reacts quicklyand mere prficiently than the human senses can. Voice recognition isn't the most progressive framework in the history of techadvancements, howeverwhen utilized appropriately it's unquestionably ane of the y music, fo! ork, play videos BYINVITATION ‘most advantageous. This innovation can start calls, map directions, draft and read ‘writings, control playlists and even quest for nearby food or entertainment joints Without the driver having to do anything. What's more, when you aren't focusing at your telephone, you're (ideally) focusing at the street, which ‘means youre saving yourself and that is the way you realiz ‘rom accidents. innovation will serve an obviously Adapting different buyin each field. This system as arule Yj beraviors spontaneously vdivid idan the rmaynotbethebestqualiy individuals to break down the ase eee mple, traffic. Different Vehicles, isan indication applications are built up that can be connected of development. Present day vehicles can harden their suspensions, change theirdirecting proportions, and even encourage their motor notes relying upon what drive mode they're in, and flipping between them is not any more mind bogeling than turning on the ac. We are in between a connected automobile evolution and itis crucial that the mobile and car ventures cooperate to convey adaptable and inescapable experiences and guarantee this market arrives at its potential, Loe eed expert and MD & Founder of Big i NOVEMBER 2019171FACE TO FACE “Smartphones coupled with high-speed internet have augmented the growth of home automation in India” With Internet of Things (lo) making rapid inroads into our lives, the trend of wireless home automation is going to be a next big thing in today’s world, where your smartphone holds the key to your home. Hogar Controls, a US-based company, is leveraging the trend of home automation with its app that can be used to integrate all of your products and devices in order to control one’s home. Karan Kumar, Co-founder and CTO at Hogar Controls, shares his insights about the emerging technology, its features and market scenario, ina chat with Ramesh Kumar Raja. Kumar also tolked about the challenges being faced by the industry in a country like India where home automation is like a dream for majority of people. Excerpts: How doyoulook atthe curentrendothame high-speed connectivity has been a remote access to control their appliances. automaton which seems to have undergone major contributor tothe gronth of home The smartphones communicate wit the a massive change? Once thought of as automation, the mobile phones, or more connected appliances! devices via WHF science fiction, home automation has precisely the smartphones, ave further mobile data, making remote controls more undergane a paradigm shift. A few years augmented the growth of this segment. effective and easy 2g0, home automation meant securing Most home automation solution providers the home from intruders and break-ins. havetheirrespective applications which sit What are the mor services/products Hogar Security deviceslke video doorbell sensor onthe smeriphone giving the consumers Controls provides and how do you ensure cameras installedatthemain door secured their quality? Hoger Controls was born the home, rom unwanted intruders. Over ‘ut of simple philosophy the smart ite the years, ome automation has evolved philosophy, From a basic security device to encompass light controls, fan controls like a video door bell, sensor cameras to and controls of ther appliances, remately. the more sophisticated and elegant smart In today's era of high speed internet ‘itch panels, all Hogar products came with and connectivity ight, fans and other case of operations; yet graceful and smart connected appliances can be remotely adinga touch of elegance and classiness operated and controlled, thereby saving to the home. Ther product portfolio falls energy and financial resources as well under four categories - Smart Series, The advancement of technology has made Touch Series, Enviro Series and Security possible automation of other dovices like Series. The Smart Series range includes energy meters and water meters, which their home controllers which isthe hub or remotely alert the users about possible connecting appiancesidevices and which energy and water wastages. communicate via Wi-Fi. The Touch Series comprise of ther entire range of smart touch switches and panels. The Security Series comprises of home security devices lke Video Door Bell, Sensor Cams. The Enviro Series Mobile phone has emerged as a key to the home automation. Can you please elaborate about the technicalities wolved? While internet and T2INOVEMBER 2019 MYMOBILEFACE TO FACE has smart switches and insert modules. Additionally, we are also coming up with integrated loT solutions forsmart building, smart hospitality and smart offices, along, with our next generation touch panels. CCanyouplease elaborate aboutthe Hogarap and how itis simplifying lives? The Hogar ‘appisacompletesmarthome automation appthat can be used tointegrateallof our products and devices inorder to control ‘one’s home, Total control of ll controllers ‘and Hogar's smart devices can be dane with the app. The Hogar app allows for ‘smart touch application to control all devices from a smartphone. Full and Auick control is enabled with the app which makes ital the more important to have high speed, uninterupted “Aunique feature wich saves money and energy as of the Hogar app is its connectivity. At the same time, wel. A unique feature othe app Het India has witnessed a huge isis itegaton with cloud / tegration with cloud so that data and strana pensation a so that data and updates updates happen seamlessly over the internet. Secondly, with Tro ntwnet Ott tne internet. Other unique features which ee ee ores features which separate | Separate Hogar Pro application from others JM thetaywithcastetfertve Hogar Pro application from in this space are, real-time syncing of data offers, much issetto Gearaigs dteae device status, personalization - meaning, oeailty Kencher personalization ~ meaning, one can take picture of every room challenge that is associated and associate them with the ceca paces in the application’ ‘one can take picture of every room and associate them with the . ‘automation systems with weak spaces in the application, security protocols and passwords are prone to be hacked posing a hazard The home automation industry in India to the homes. Much ground has been is expected to reach Rs 30,000 crore by ofthe disceming class of consumers and covered in this space too. Of the four £2020..What’syourcomment? As mentioned rising double incomes poses a positive popular protocols ~ ZigBee, Z Wave, etler, home automation has undergone andbrightfutureforthe home automation Wi-Fi and Bluetooth ~ Hogar Controls ‘ paradigm shift. What was once seen as segment in India. Secondly, growth and has all the four technologies/protacols ‘luxuryand forthe rch and affluentclass penetration of smartphones and high in its home automation products. The has now come a long way. Thanks to the speed internet and much set tochangein Software Development Kit for Z-Wave growth of technology, local manufacturing, thisspace,itisonlyamatteroftimebefore supplies best-in-class security framework rising dual incomes and the emergence home automation isin every household. known as Security 2 (S2) to ensure of the new, sophisticated and aspirational Z:Waye devices ae the most secure in the Class of consumers. With all the right What are the challenges in adopting home industry. With the combination of existing elements working in tandem, what home automationsystemonalargescaleinacouniry and new security features released in the ‘2utornation can be in India is anybody's like India? Although home automation is S2 architecture, Z-Wave continues to be imagination. 2 smart solution for homes for a classy _ the safest and most secure ecasystem of living, it relies on uninterrupted high smart devices globally. With technology Howdoyoulookatindiaasamatketforhome speed internet. Home automation works evolving and newer standards coming in, ‘automation and related fT solutions? India on the Internet of Things (oT) technology _ it will not be long before every home in has the second largest population in the which is data-heavy. Considerable Indiawill beautomated. world. Coupled with thi, the emergence bandwidth is utilised in this process ramesh@mymobile.co.in www.mymobileindia.com NOVEMBER 2019173In what may be called a firstofits-kind solution, loT-enablement platform Datacultr has ‘come up with a technology that empowers the consumer lending companies that finance smartphones to keep a track of their assets by setting up triggers that can alert them against potential frauds and asset resale. While it turns a borrower's smartphone into collateral, this technology acts as an added incentive for users to repay their loans, which gradually results in building up a customer's credit score, to get access to big ticket size in future apart from also encouraging lenders to grant more loans to unbanked users with no credit history or obher collateral. Ramesh Kumar Raja tolked to Neel Juriasingni, CEO and Co-founder, Datacultr, to discuss more about this technology and its market dynamics. Juriasingni also talked about how Dataculr is bringing more and more people under the umbrella of financial inclusion. Datacultr has given a shot in the arm to fintech and consumer lending companies offering loans on phones. Can you please c’elaborate on your very unique solution? With the proprietary technology provided by Detacutr,lendersthatfinancesmartphones can keep a track of their assets by setting up triggers that can alert the lender against potential frauds and asset re-sale. Ta) NOVEMBER 2019 Excerpts: Odyssey, aone-cf.its-kind solution, allows lenders to remotely manage smartphones given out on instalments/loan, by setting up 2 unique device experience module on the smartphone using templates that help them chart out the life cycle of the borrower throughout the tenure of the loan, In cases where delay in payments happen, Odyssey allows the lendertoblock some features ofthe device user-interface, Ater the repeated efforts, if customer stil fails to pay the due amount, Odyssey ccan lock the device remotely upon the decision of the bank, rendering the device unusable, blocking everything except certain critical features like emergency calls, SMS inbox, et, till the EMlisrepaid, Oncethemissed instalments MYMOBILEFACE TO FACE ‘e paid, the phone is unlocked and can what theuserhassignedupfortheconsent or low interest loans. We believe a single be used as normal taken during the enrolment process. solution or company cannot solve tis big Our platforrn integrates end-to-end Further, the platform has @ multitude of challenge which has grown over years. with the fent-out device on one side and checkandbalancesin place whichensure The entire ecosystem wll have to take this the Lender's Loan Management System — that the lender is able to only take those agenda forward through innovative ideas con the other, bringing together the entire actions on adevice thatthe customer has and collaborations to connect the whole ecosystem, making tasuccessful program been infornedoff upfront. Theentredata ecosystem for both the borrower and the lender. stack sbuitfrom ground upandthe data__Not just technology companies, there It provides an innovative over-the-air _ is stored and processed locally in India are many fintech companies in India who ‘communication framework, improvising ensuring further compliance, are trying tosolve the problem of lowscore outreach of a lender to a borrower to and secure loans, though we areone ofthe nearly 100% and hence, increases the How many fintech clients you have now and front runners to develop such innovative effectiveness of the entire process. Our how is their response? Our clients include solution to solve this major issue. self-learning platform helps lenders to various telecom operators and system rogram and cigitize all communication integrators. Currently, our pilot is live in What are the challenges you face in the that work even when the borrower is India with acouple of NBFCs as well. _development/deployment of this solution? offline, out of coverage area or unwilling topick up calls. Datacult’s technology acts as an aa added incentive for userstorepay framework is built to ensure their loans. When payment history isreported back to the banks, costumers credit score builds and hence, cangetaccesstobigticket size in future. Besides, this encourages lenders to stir up the number of loans to unbanked users with no credit history or Asperthe functioning of our platform, we ‘work closely with lending institutions and ‘telcos (as primary customers) to reach the nooks and comers of our county. ‘We mature our platform with the data that these organisations provide however, these organizations have really strict guidelines around data and cyber security which poses as challenge for us. ‘The deployment could be on private cloud or on-premise and in- geo data centres “The entire that there is complete data privacy and there is no additional extraction of information from the device other than what the user has signed up for the consent taken during the enrolment process. Further, the platform has a multitude of check and balances in place which ensure that the lender is able to only take those actions other collateral ona device that the customer Which vary across organisation. hesbece ioral Accordingly, we have toworkwithin Whatare the technicalities involved the policies ofthe type of cloud, and and how do you ensure a consumer's ata isnot compromised, in view of the fact of that particular lending institution. Probably, that is the biggest challenge off upfront” that lenders can remotely manage one’s that we face, smartphone? Odyssey is built on top ofa Our clients have received advantages, highly innovative over the air framework including multiple deployment options, Since you have a wide experience in the that allows real time communication gateway suppor, flexible micraservice mobile and telecom world, what next between the financed smartphone and architecture, and end-to-end encryption now with Datacultr? Our solution is in the lender. The framework takes key loT and security. According to our clients, — itsinitial daysand the kind of feedback we conceptsof device discovery, management — Datacultrhas helped them to understand are geting from our clients is profound, ‘and secure communication and applies diagnostics ofcustorner phones and avoid There is yet a wide market to tap in ‘them tothe problem statement of making customer walk:ins to service centres, India and in the emerging world. We wil devices more affordable fr the unbanked continuously work on our technology ‘and underbanked population. Who are your competitors in this segment making it robust, secure, and scalable; ‘Theentire framework is built toensure and how do you look at its prospects in adding more features according to the that there is complete data privacy India? India is a huge market for this need of our customers from different and there is no additional extraction of segment, wherein almost 500 million geographies. information from the device other than adults are in need of easy, lweredit score ramesh@mymobile.co.in www.mymobileindia.com NOVEMBER 2019175,FACE TO FACE “The mirrorless market is expected to grow further, and we aim to drive this growth with our range of cameras” Imaging Solutions Company, Fujifilm, has a long history in India. The Japanese photography and Imaging Company has evolved its products with the changing time and demands of its consumers, Focused on all age groups and professionals Fujifilm offers the range of DSIRs to mirrorless cameras to they're millennial targeted Insiax Polaroid Cameras, so if you don’t see the right camera, keep swiping! Fujifilm has come a long way from traditional compact cameras to mirrorless, currently stands at 20% market share in India and aims to get 49% by 2020. With this goal Arun Babu, National Business Manager - Electronic Imaging Division, Fujifilm India in a conversation with Pahi Mehra shares his thoughts about the blooming market trends of mirrorless in India and how ideal their X series camera is for camera enthusiasts. How do you think the Photography culture Whatkindofactivties andbrandingFujfilmis aggressively expand business opportunities in India is changing? And how beneficial doingtoboostthe photography cuture? With around its Image and Capture Division in is this change for imaging industry? acvancementsintechnology, photography India? We are witnessing a promising ‘The photography industry is changing has now become more accessible and future for ourselves in a fast-economic dynamically with each passing year. affordable. With the changing lifestyle growth market ike India. Each category New applications, mobile apps and and usage patterns, camera enthusiasts that Fujifilm has a presence in is driven printing technology are redefining have started experimenting with various by long-term commitment towards our the ways consumers experience images. cameras available in the market based customersand partners. ur growth drivers The Indian market for photo taking is on theirevolvingrequirements. More and are coming fom new age customers who growing exponentially with the growth more youngsters today are willing to take are well aware of what they want and are of DSLRs, Mirrorless cameras and upphatogrephy astheircarcer option. quali conscious ‘smartphones. Understanding he need of consumers _ALFujfilm,wearefocusedon expanding, Additionally, increasing interest in and tapping the trend we offer our ourpartfolioin Image Capturing Business the market for bette, more intuitive and) mimroriess range of X and GFX series by promoting the joy of photography intelligent appliances that complement catering to not just professionals but also through our X-Series range of mirorless the evolinglifestyesof peopleis opening enthusiasts. We have been a company cameras for professional photographers 4 huge opportunity in our industry for pioneering in imaging technologies for and Instax range of Instant Cameras for consumers who are looking to upgrade morethan 80 years with productsthatofter the sate generation. theirstyleof capturing moments. Fujifilm great quality, superb color reproduction isstrongly committed tothe Inian market and excellent performance in a compact _ You recertly launched the Mesum Format and has contributed significantly towards and lightweight bods It is our continuous Mirroriess GFX, how has beenthe responses? Colivering professional cameras to not endeavorto provide productsthatbestsult After launching GFX 50S and SOR, we only experts but also camera enthusiasts. — the consumer requirement, received agood feedback from usersforthe Hence, Fujifilm is constantly bringing product and the GF lenses. The sales are excellence to the imaging industry by What kind of opportunities do you see inthe actually good move than our expectation rapid innovations and technology. Indian market, is Fujifilm looking forward to With our newest edition of GFX100 in July 761 NOVEMBER 2019 MYMOBILEthis year, we further aim to increase our sales with the Fujifilm GFX 100 among individuals who use medium format or fullsframe users to shoot commercial Photography, fashion photography etc. What are your target audiences for your X ‘camera? Our X series are ideal for ‘camera enthusiasts as it is convenient to use, easy-to-cany, delivers greater speed ‘and accuracy and is capable of producing greater image quality in sills and videos, With our range, we aim to target professional photographers, photo enthusiast who want to pursue Fulifilm’s high level of image quality, color reproduction, tone reproduction with higher resolution and number of pixels. The potential buyers for our X series camera range from professional, Fashion, Landscape, Travel and Studio photographers. Not only this, but it also caters to the needs of wedding photographers, street photographers, potential and existing hobbyists. re you standing out te competi the market with yourX series and your newly FX? Fjifilm’s range of X and GFXstate-of the art cameras are set apart from their counterparts because of the ‘excellent color scheme that our cameras produce. Our cameras are lightweight, ‘compact and perfectlymaintainabalance between the weight of the camera and lens. Our wide range of best in class Fujinon lenses is also an essential factor why our cameras easily stand out from the rest. Our Fujinon lens line up consists (of 32 XF lenses and 9 GF lenses which «are compatible with our X series and GFX series cameras respectively There is a visible massive boost in the irrorless camera market in India, what 1 you think about the future of mirrorless Currently, we are witnessing a radical evolution inthe digital camera segment. ‘The trend of using large, complicated DSLR with a bagot heavy lenses ismoving wwnw.mymobileindia.com towards lightweightand compact engeot rmirorless cameras. Thisrangeof cameras is primarily being preferred due to their easeof use and compact body. With faster performance and weight almost 50% lighter as compared to a DSLR camera, mirtorless camera is definitely a popular ‘choice among users. With innovation and quality remaining the key to ever-growing imaging industry, therestillademand for visual expression that i different from photographs clicked by smartphone cameras. The mimrorless market is expected to grow further, and \weaim to drive this growth with our range ‘of mitrorless cameras. Through our robust Product line-up that effectively responds tothe needs ofa wide range of users, we have continuously secured the top global FACE TO FACE share within the industry your expansion strategies for the last five years, we have witnessed a ‘gradual shift from DSLR to mirroress. Basis our internal survey the mirtorless cameras currently stand at 20% share in market in India? Over value in the digital camera industry, We certainly expect the mirrriess category to Increase to 49% share in value by 2020. India a potential market for players in the mimoriess category and Fujifilm being the pioneer in this segment certainly has aggressive plans to strengthen their position in the Indian mirroress market, Our planis to capture 30% market share inthe Indian mirroress camera market in the next 3 to 4 years promoting the X and NOVEMBER 2019177FACE TO FACE GFX Series that continues to evolve with outstanding image quality, Fast speed and ‘mobility. ‘What kind of product lines Fujifim offers for non-professional photographers? India 2s an imaging destination has huge potential and presents us with some ‘exciting opportunities. Wedding segment hhas bean one of the hot performing market segments along with travelling. Fujifilm offers a range of cameras for both professionals and amateurs. Our range includes X Series that hasan APSC ‘sensor and GFX Series that is a medium format camera and has a sensor, which is 1.7 times bigger than full frame size ‘sensor (found in DSLR). The GFX range caters to the commercial photography segment and X Series caters to amateurs ‘and professionals looking for affordable cameras offering great performance. Particularly in the mid income segment young people are increasingly clicking and sharing their moments on social media. We look forward to cater them \who are looking for affordable yet high duality products from us. We endeavor to respond to that demand with our range of cameras. Do you think smartphones are threat to camera market? We have taken the growing trend of photography positively. The rise of smartphones has made people think about the need and importance of awning a digital camera, With the growing inclination of capturing ‘moments through smartphones, people are actively clicking and capturing images to further share it on their social ‘media handles. This trend is motivating, the individuals to click more pictures with camera's that deliver better image and color quality, leading toa rise in the ‘adoption of digital or mimrorless cameras with interchangeable lens. ‘The smartphones are becoming a starting point for usin shifting the interest of individuals to professional photography. 781 NOVEMBER 2019 Additionally, we are witnessing photography as @ hobby among today’s new age millennials. Therefore, we at Fuji fel that smartphone photography has been a blessing in disguise as it has created a culture of photography worldwide for us. What kind of market shares does Fujifilm lds in India? ur plan isto capture 30% market share in the Indian mitrorless camera market in the next 3 to-4 years promoting the Xand GFX Series that continues to evolve with outstanding mage quality, fast speed and ‘mobility ‘Weare focused on expandingour range of products across categories and will be introducing new products in the X and GFX range of microriess cameras. We aim to achieve a double-digit growth this year; for which we will be emphasizing on “Aggressive top and bottom line perforrnance’ What kind of sales are you expecting from the festive season? With festive season in its full swing, we are excited to offer our loyal customers some attractive deals and discount. Each year we have been introducing a range of top-class cameras to meet the needs of four consumers, To kick-start the joyous period, we are all set to offer great deals and discounts to our customers on our range of digital & instant carneras and look forward to an amazing month of celebration To keep our digital media channels booming with festive activities, we will continue to conduct workshops, pphato walks and touch and try sessions throughout the country to educate people about our products and offerings. We recently were a part of the Photo Video Asia Expo 2019, where we displayed ‘our vast line-up of X and GFX range of cameras. Going forward, what products are you bringing inthe marke? A Fujii, we are continuously creating new technological innovations thatinspire customers allover. Our goa isto meet our potential to the fullest and expand the horizons of tomorrow's businesses and lifestyles. ‘Over the years, we have come up with someof the best in-class technology. With the launch of the GFX100 - word's fst Medium Format mirrorless camera that supports 102 Million Pixel sensor, we achieved a great milestone in our digital camera business, which will further ‘enhance our presence in Digital Gamera Market in India, Adctionally, we wil also be introducing the Fujifilm X47, in India this month. The much -awaited Fujifilm XAT isthe perfect V-logging camera, it features 2 new 24.2-megapivel APS-C GMOS sensor, 425 on-sensor phase its growth? By Ramesh Kumar Raja are done and dusted talking about the Popularity of video content and how it took ‘over the internet universe after Reliance 4io disrupted the market with their love ccost data packages. However, besides the popularity of video content, which is still rising, the increased usage of it on ‘smartphones has also led to the dawn of vertical video concept. Reasons for the same are pretty simple - A smartphone is, ‘supposed tobe used upright, naturally; and vertical video content fills the complete screen allowing users to feel more engaged with the video content being consumed. The vertical-video format is well suited for bezel-less devices which are in trend nowadays owing tothe increase in screen size which gives you an immersive viewing, experience. While the new breed of entertainment content providers began offering content via OTT mobile apes in the conventional horizontal dimension to the smartphone generation; stil vetical videos have made their way to become the top priority for 801 NOVEMBER 2019 internet platforms, brands, and ofcourse the Users, So, what really made vertical videos Popular? Nagesh Banga, Deputy Country Manager, BIGO, says, “The widespread usage of smartphones is unleashing new trends for content creation and consumption. Vertical video viewing format has become the norm due to varied user- generated content derived from easy-to- use mobile platforms ike BIGO Live, Such social media platforms offer an intuitive format enabling users to make dynamic videos complementing the instinctive usage of smartphones, resulting in vertical video creation and streaming. By filling the complete mobile screen, vertical videos offer an enthralling experience tothe ‘smartphone users, and they keep coming back for the The social media apps, where user engagement is riven byposting, steaming, sharing and providing free What made a few appearances in early 2014 has now become an essential part of mainstream media - vertical videos, as majority of mobile users hold their phones upright, naturally. hhand to users; the means of content Beneration was considered equally vita. If we analyze the engagement ratio of user- generated content, then we can easily see that video viewing is driving greater user interest. Video viewing has become one of the trending mediums over the social sharing landscape. In maintaining the interest ofall types of smartphone users, video viewing has gained traction in the past few years. Giant internet companies such as BIGO Technology and ByleDence ‘Speme-astavel he word MYMOBILEare storming the social media landscape with the video-led social media apps such as BIGO Live, Likee, TkTok, et. There are 3.5 billion social media users worldwide Who are active on one or the other social platforms. And on mobile platforms, vertical video-led social apps are posing fierce competition to traditional social media players. Video viewing is the new social content driver Accardingto@ ecentiyreleased marketing report about content consumption, it was observed that 59% of users would prefer to watch videos rather than reading text content, Another 55% of users would like to watch and share online vides, owing to the steady rise of socal sharing trend, Videos shared socially generated more numbers than text and visual content while showing a futher increase by 100%, year Cn year. Billions of users are watching and sharing video conte each day. Marketers report 49% mare user engagement with video as content, in comparison with any ‘ther content format. Therefore, videos have emerged asthe key driver for content generation ‘Avideo can be watched both vertically ‘and horizontally while the aspect ratio varies depending upon the streaming platform. Usually, the standard aspect ratios 19:6; Facebook and Instagram offer rai of 425 and 2:3 for users. YouTube has enhanced video viewing version for users, which is move adaptable and usr. friendly. And social apps like Snapchat “The widespread usage of ‘smartphones is unleashing new trends for content creation and consumption. Vertical video viewing format has become the norm due to varied user- generated content derived from easy-to-use mobile platforms” —Nagesh Banga, Deputy Country Manager, BIGO instigated the trend of viewing video stories. Now with the advent of innovative Video streaming platforms such as B1GO Live, video streaming has become more engaging, specifically around thernatic experience. Today, BIGO Technology is busy incorporating many other features to its platforms to increase user engagement ratio and utilizing vertical video viewing to provide an unmatchable user experience. Vertical videos are relevant and popular for live streaming, video blogging, ad Ray Sad FEATURE streaming, and video gaming. Many internet platforms are dabbling with vertical video viewing feature to keep user experience interactive and simple. Recently, popular music-streaming app Gaana tweaked its interface that enables users to watch vertical format videos. The company claimed that the new vertical video viewing format is aimed to provide far more immersive and personal video- led musical experience...” And since its launch in April this year, Gaana Videoshave garnered a significant numberof viewers. ‘The primary reason of this heightened engagement rests upon these two main aspects; Majority of mobile users hold their phones upright 94% of the time, and the chances of watching content on vertical video are alnays higher as it gives higher completion rate in comparison to horizontal. ‘The popularity of apps such as BIGO Live, Likee and TikTok and the concept of vertical videos have a symbiotic relationship. On such platforms, video making is relatively easy end requires halt the effort in comparison with creating other content formats such as text or graphics. Additionally, the engagement ratio is reasonably high since it requires the user to open the app and tap to view the content. The vertical video format arrests the complete screen and amplifies viewing experience of the user, reducing the chances of aistraction. The trend is catching up in such a manner that Nettlix, which is popularly known for its original series, recently introduced video previews of new shows in the vertical format. Ifa recent article on the news website Variety is to be believed, Netix is also testing a new feed, called Extras, for its mobile app “that aggregates trailers, photos and alerts for upcoming ‘shows in an Instagram-lke fashion.” Asindicated by various research reports, more Indian users are expected to access the internet via smartphones in the near future. Hence, the delivery of entertaining content through vertical video format will ‘only grow by leaps and bounds. m@ Famesh@mymobile.co.in NOVEMBER 20191 81eee 3) 1) A 3,600 Cata Brew Baron/Timex Gents Watch worth Rs. 2.700 | 3 | 36 | 3600 8 2340 Save Rs. 1,260 ie 35% discount on cover price a | x | 300 A 2,400 Arise Electric Kettle/Timex Ladies watch worth Rs. 1.800 | 8 1,560 Save Rs. 840 i.e 35% discount on cover price A 1,200 US Polo T:shirt/allen Solly Tie worth Rs. 999 i ele ae 8 780 Save Rs. 420 i.e 35% discount on cover price 1 would like to subscribe to magazine for. years with option. Name Age sex JobTite Company Name, ‘Address Office/Residence. Mobile Phone. ‘ema Cheque No. for Rs. PAYMENT METHOD By Cheque/Cash Ne Amount Bank: Branch: PLEASE “Draw the Do/Choque in favour of “Write your name and address on the reverse of the DO/Cheque. Address - # 25, 1st Floor, Shankar Market, Connaught Place, New Delhi - 110001. Phone: 011-46206161, 46206100, E-mail: subscriptions@mymobile.co.in, Web : mymobileindia.comMy Mobile ries to ensure accuracy in and features any discrepancies that are beyond our control Please the retailer about features of the phone belore buying. Feel free to update us. (ast upxated on May 22, 2019) Disclaimer: The prices quoted in My Guide are the Be Buy prices quoted by the respective compa nies, Delhi. The prices may vary on account ‘of promotional schemes or dealer di ke Spreadtrum—ST 1 Trucl Atom—TA, 2 Qdooomm Srapragon—O5 ke ModisTek MT Ik MeglsTek Helio MTT Devices featured in the My Guide have been segregated into different categories based on price and colour-coded a: = Upto Rs. 2,499 = Rs, 2,500 — Rs. 5,999 = Rs. 10,000 — Rs. 14,999 = Rs.15,000 ~ Rs. 19,999 = Rs, 20,000 - Rs. 29,999 = RS. 30,000 and above. = Tablets