Professional Documents
Culture Documents
Solution Manual
Solution Manual
13-5
income income sales revenue
Return on investment (ROI)
invested capital sales revenue invested capital
13-6 A division's ROI can be improved by improving the sales margin, by improving the
capital turnover, or by some combination of the two. The manager of the
automobile division of an insurance company could improve the sales margin by
increasing the profit margin on each insurance policy sold. As a result, every
sales dollar would generate more income. The capital turnover could be improved
by increasing sales of insurance policies while keeping invested capital fixed, or
by decreasing the invested assets required to generate the same sales revenue.
McGraw-Hill/Irwin 2002 The McGraw-Hill Companies,
Inc.
Managerial Accounting, 5/e 13- 1
13-7 Example of the calculation of residual income: Suppose an investment center's
profit is $100,000, invested capital is $800,000, and the imputed interest rate is
12 percent:
The imputed interest rate is used in calculating residual income, but it is not used
in computing ROI. The imputed interest rate reflects the firm's minimum required
rate of return on invested capital.
13-8 The chief disadvantage of ROI is that for an investment that earns a rate of return
greater than the company's cost of raising capital, the manager in charge of
deciding about that investment may have an incentive to reject it if the investment
would result in reducing the manager's ROI. The residual-income measure
eliminates this disadvantage by including in the residual-income calculation the
imputed interest rate, which reflects the firm's cost of capital. Any project that
earns a return greater than the imputed interest rate will show a positive residual
income.
13-9 The rise in ROI or residual income across time results from the fact that periodic
depreciation charges reduce the book value of the asset, which is generally used
in determining the investment base to use in the ROI or residual-income
calculation. This phenomenon can have a serious effect on the incentives of
investment-center managers. Investment centers with old assets will show higher
ROIs than investment centers with relatively new assets. This result can
discourage investment-center managers from investing in new equipment. If this
behavioral tendency persists for a long time, a division's assets can become
obsolete, making the division uncompetitive.
13-10 The economic value added (EVA) is defined as follows:
b. Total productive assets: Excludes assets that are not in service, such as
construction in progress. This measure is appropriate when a division manager
is directed by top management to keep nonproductive assets, such as vacant
land or construction in progress.
c. Total assets less current liabilities: All divisional assets minus current
liabilities. This measure is appropriate when the division manager is allowed to
secure short-term bank loans and other short-term credit. This approach
encourages investment-center managers to minimize resources tied up in
assets and maximize the use of short-term credit to finance operations.
13-12 The use of gross book value instead of net book value to measure a division's
invested capital eliminates the problem of an artificially increasing ROI or residual
income across time. Also, the usual methods of computing depreciation, such as
straight-line or declining-balance methods, are arbitrary. As a result, some
managers prefer not to allow these depreciation charges to affect ROI or residual-
income calculations.
13-19 The goal in setting transfer prices is to establish incentives for autonomous
division managers to make decisions that support the overall goals of the
organization. Transfer prices should be chosen so that each division manager,
when striving to maximize his or her own division's profit, makes the decision that
maximizes the company's profit.
13-20 Four methods by which transfer prices may be set are as follows:
(a) Transfer price = additional outlay costs incurred because goods are
transferred + opportunity costs to the organization because of the transfer.
(c) Transfer prices may be set on the basis of negotiations among the division
managers.
(d) Transfer prices may be based on the cost of producing the goods or services
to be transferred.
13-21 When the transferring division has excess capacity, the opportunity cost of
producing a unit for transfer is zero.
13-23 Multinational firms may be charged import duties, or tariffs, on goods transferred
between divisions in different countries. These duties often are based on the
reported value of the transferred goods. Such companies may have an incentive
to set a low transfer price in order to minimize the duty charged on the transferred
goods.
There are an infinite number of ways to improve the division's ROI to 25 percent. Here
are two of them:
Since sales revenue remains unchanged, this implies a cost reduction of $1,000,000
at the same volume.
= 8% 3.125 = 25%
Since sales revenue remains unchanged, this implies that the firm can divest itself
of some productive assets without affecting sales volume.
After-Tax Economic
Operating Total Assets Current Value
Income Liabilities Added
Division (in millions) (in millions) (in millions) WACC (in millions)
Real Estate
$20(1.40) $100 $6 .114 = $1.284
= 20%
1. Students’ calculation of return on investment and residual income will depend on the
company selected and the year when the internet search is conducted. Students will
need to decide how to determine the income and the invested assets to use in both
calculations. The discussion in the text will serve as a guide in this regard.
2. Some companies’ annual reports include a calculation and discussion of ROI in the
“management report and analysis” section or the “financial highlights” section.
Students’ calculation of ROI may differ from management’s due to differing
assumptions about the determination of income and invested capital.
Memorandum
Date: Today
From: I. M. Student
When ROI is calculated on the basis of net book value, it will typically increase over
time. The net book value of the bundle of assets declines over time as depreciation is
recorded. The income generated by the bundle of assets often will remain constant or
increase over time. The result is a steady increase in the ROI, as income remains
constant (or increases) and book value declines.
This effect will not exist (or at least will not be as pronounced) if the firm continues to
McGraw-Hill/Irwin 2002 The McGraw-Hill Companies,
Inc.
Managerial Accounting, 5/e 13- 13
invest in new assets at a roughly steady rate across time.
EXERCISE 13-32 (10 MINUTES)
1. The same employee is responsible for keeping the inventory records and taking the
physical inventory count. In addition, when the records and the count do not agree,
the employee changes the count, rather than investigating the reasons for the
discrepancy. This leaves open the possibility that the employee would steal inventory
and conceal the theft by altering both the records and the count. Even without any
dishonesty by the employee, this system is not designed to control inventory since it
does not encourage resolution of discrepancies between the records and the count.
(a) Assign two different employees the responsibilities for the inventory records and
the physical count. With this arrangement, collusion would be required for theft to
be concealed.
(b) Require that discrepancies between the inventory records and the physical count
be investigated and resolved when possible.
income income
2. ROI = 15% = invested capital =£ 1,000,000
Therefore, expenses must be reduced to £1,850,000 in order to raise the firm's ROI
to 15 percent.
income £ 150,000
7.5%
3. Sales margin = sales revenue = £ 2,000,000
1. outlay opportunity
Transfer price = cost + cost
= $300* + $80 † = $380
outlay opportunity
Transfer price = cost + cost
= $300 + 0 = $300
1. The Assembly Division's manager is likely to reject the special order because the
Assembly Division's incremental cost on the special order exceeds the division's
incremental revenue:
2. The Assembly Division manager's likely decision to reject the special order is not in
the best interests of the company as a whole, since the company's incremental
revenue on the special order exceeds the company ' s incremental cost:
3. The transfer price could be set in accordance with the general rule, as follows:
outlay opportunity
Transfer price = cost + cost
= $300 + 0*
= $300
*Opportunity cost is zero, since the Fabrication Division has excess capacity.
Now the Assembly Division manager will have an incentive to accept the special
order since the Assembly Division's incremental revenue on the special order
exceeds the incremental cost. The incremental revenue is still $465 per unit, but the
incremental cost drops to $400 per unit ($300 transfer price + $100 variable cost
incurred in the Assembly Division).
The answer to the question as to which division is the most successful depends on the
firm's cost of capital. To see this, compute the residual income for each division using
various imputed interest rates.
Division I Division II
Divisional profit.......................................................... $900,000 $200,000
Less: Imputed interest charge:
I: $6,000,000 14%....................................... 840,000
II: $1,000,000 14%....................................... ________ 140,000
Residual income......................................................... $ 60,000 $ 60,000
Explanatory notes:
a income $2,000,000
Sales margin 20%
sales revenue $10,000,000
sales revenue
f
Capital turnover = invested capital
$2,000,000
1 = invested capital
income
j
ROI = invested capital = 20%
Therefore, income = (20%)(invested capital)
Residual = income – (imputed interest rate)(invested capital)
income
= $120,000
Substituting from above for income:
(20%)(invested capital) – (8%)(invested capital) = $120,000
Therefore, (12%)(invested capital) = $120,000
So, invested capital = $1,000,000
income
k
ROI =
invested capital
income
20% =
$1,000,000
Therefore, income = $200,000
l
income
Sales margin =
sales revenue
$200,000
25% =
sales revenue
(a) Increase income, while keeping invested capital the same. Suppose income
increases to $2,250,000. The new ROI is:
income $2,250,000
ROI 90%
invested capital $2,500,000
(b) Decrease invested capital, while keeping income the same. Suppose invested
capital decreases to $2,400,000. The new ROI is:
income $2,000,000
ROI 83.3% (rounded)
invested capital $2,400,000
(c) Increase income and decrease invested capital. Suppose income increases to
$2,100,000 and invested capital decreases to $2,400,000. The new ROI is:
income $2,100,000
ROI 87.5%
invested capital $2,400,000
This problem is similar to Problem 13-36, except that here students are given a hint in
answering the question about which division is the most successful by requiring the
calculation of residual income for three different imputed interest rates. If the firm's cost
of capital is 12 percent, then Division I has a higher residual income than Division I. With
a cost of capital of 15 percent or 18 percent, Division II has a higher residual income.
Division I Division II
Divisional profit.......................................................... $900,000 $200,000
Less: Imputed interest charge:
I: $6,000,000 12%....................................... 720,000
II: ......................................$1,000,000 12% 120,000
Residual income........................................................ $180,000 $ 80,000
Division I Division II
Divisional profit............................................................ $900,000 $200,000
Less: Imputed interest charge:
I: $6,000,000 15%........................................ 900,000
II: ........................................$1,000,000 15% 150,000
Residual income.......................................................... $ 0 $ 50,000
The imputed interest rate r, at which the two divisions’ residual income is the same, is
14 percent, computed as follows:
ROI
ROI Based
Based Average on
Income Income Average on Gross Gross
Before Annual Net of Net Net Book Book
Year Depreciatio Depreciatio Depreciatio Book Book Value Value
n n n Value* Value †
1 $150,000 $200,000 $(50,000) $400,00 — $500,00 —
0 0
2 150,000 120,000 30,000 240,000 12.5% 500,000 6.0%
3 150,000 72,000 78,000 144,000 54.2% 500,000 15.6%
4 150,000 54,000 96,000 81,000 118.5% 500,000 19.2%
5 150,000 54,000 96,000 27,000 355.6% 500,000 19.2%
*Average net book value is the average of the beginning and ending balances for the year in
net book value. In Year 1, for example, the average net book value is:
$500,000 $300,000
$400,000
2
†
ROI rounded to the nearest tenth of 1 percent.
1. This table differs from Exhibit 13-3 in that ROI rises even more steeply across time
than it does in Exhibit 13-3. With straight-line depreciation, ROI rises from 11.1
percent in Year 1 to 100 percent in Year 5. Under the accelerated depreciation
schedule used here, we have a loss in Year 1 and then ROI rises from 12.5 percent
in Year 2 to 355.6 percent in Year 5.
2. One potential implication of such a ROI pattern is a disincentive for new investment.
If a proposed capital project shows a loss or very low ROI in its early years, a
manager may worry about the effect on his or her performance evaluation in the
early years of the project. In an extreme case, a manager may worry that he or she
will no longer have the job when the project begins to show a higher return in its
later years.
*Average net book value is the average of the beginning and ending balances for the year in net book value.
†
Imputed interest charge is 10 percent of the average book value, either net or gross.
Notice in the table that residual income, computed on the basis of net book value,
increases over the life of the asset. This effect is similar to the one demonstrated for
ROI.
It is not very meaningful to compute residual income on the basis of gross book
value. Notice that this asset shows a zero residual income for all five years when the
calculation is based on gross book value.
Sales $8,400,00
revenue…………………………………… 0
Less: Variable costs ($8,400,000 x 70%) $5,880,00
…… 0
Fixed 2,150,00 8,030,00
costs……………………………….. 0 0
Income………………………………………… $
….. 370,000
2. Divisional management will likely be against the acquisition because ROI will be
lowered from 20% to 18.25%. Since bonuses are awarded on the basis of ROI,
the acquisition will result in less compensation.
Sales $5,200,00
revenue…………………………………….. 0
Less: Variable costs ($5,200,000 x 65%) $3,380,00
McGraw-Hill/Irwin 2002 The McGraw-Hill Companies,
Inc.
Managerial Accounting, 5/e 13- 25
…….. 0
Fixed costs 1,670,00 5,050,00
……………………………….. 0 0
Income………………………………………… $
…... 150,000
4. Yes, the divisional ROI would increase to 21.01%. However, the absence of the
upgrade could lead to long-run problems, with customers being confused (and
perhaps turned-off) by two different retail environments—the retail environment
they have come to expect with other Megatronics outlets and that of the newly
acquired, non-upgraded competitor.
Divisional $370,00
profit……………………………………………… 0
Less: Imputed interest charge ($1,850,000 x 12%) 222,00
…… 0
Residual $148,00
income…………………………………………….. 0
Yes, management most likely will change its attitude. Residual income will
increase by $30,000 ($178,000 - $148,000) as a result of the acquisition.
2. Strategy (a): Income will be reduced to $300,000 because of the loss, and
invested capital will fall to $5,940,000 from the disposal. ROI = $300,000 ÷
$5,940,000, or 5.05%. This strategy should be rejected, since it further hurts
Washburn’s performance.
Strategy (b): In terms of ROI, this strategy neither hurts nor helps. The
acceleration of overdue receivables increases cash and decreases accounts
receivable, producing no effect on invested capital. Of course, it is possible that
the newly acquired cash could be invested in something that would provide a
positive return for the firm.
From the preceding calculations, both investments appear attractive given the
current state of affairs (i.e.,Reliable’s current 6% ROI). However, if Washburn
desires to maximize ROI, he would be advised to acquire only Anderson
Manufacturing.
Current +
Current + Anderson +
Current Anderson Palm Beach
Income……………… $ $ $
. 360,000 960,000* 1,340,000**
Invested capital…… 6,000,00 11,000,000 15,750,000
0
ROI………………… 6% 8.73% 8.51%
…
After-Tax Economic
Operating Total Assets Current Value
Income Liabilities Added
Division (in millions) (in millions) (in millions) WACC (in millions)
Properties
$29(1.40) $145 $3 .1056 = $2.4048
3. The EVA analysis reveals that All-Canadian’s Atlantic Division is in trouble. Its
substantial negative EVA merits the immediate attention of the management team.
The Glass Division manager has an incentive to reject the special order
because the Glass Division's reported net income would be reduced by $19 for
every window in the order.
f. One can raise an ethical issue here to the effect that a division manager should
always strive to act in the best interests of the whole company, even if that
action seemingly conflicts with the division’s best interests. In complex transfer
pricing situations, however, it is not always as clear what the company’s optimal
action is as it is in this rather simple scenario.
3. The use of a transfer price based on the Frame Division's full cost has caused a
cost that is a fixed cost for the entire company to be viewed as a variable cost in the
Glass Division. This distortion of the firm's true cost behavior has resulted in an
incentive for a dysfunctional decision by the Glass Division manager.
2. Although Tampa is receiving a $25 “price break” on each unit purchased from
Birmingham, the $750 transfer price would probably be deemed too high. The
reason: Tampa will lose $20 on each satellite positioning system produced and
sold.
Sales $1,400
revenue…………………………………..
Less: Variable manufacturing $67
costs………. 0
Transfer price paid to 75 1,420
Birmingham… 0
Income (loss) $
…………………………………… (20)
4. Cortez would benefit more if it sells the diode reducer externally. Observe that
the transfer price is ignored in this evaluation—one that looks at the firm as a
whole. Put simply, Birmingham would record the transfer price as revenue
whereas Tampa would record the transfer price as a cost, thereby creating a
“wash” on the part of the overall entity.
Produce Diode;
Produce Transfer; Sell
Diode; Sell Positioning System
Externally
1. If the transfer price is set equal to the U.S. variable manufacturing cost, Alpha
Communications will make $32.80 per circuit board:
U.S. operation:
Sales revenue (transfer price) $130.00
……………………………...
Less: Variable manufacturing 130.00
cost………………………..
Contribution $ --
margin………………………………………….
German operation:
Sales $360.00
revenue……………………………………
Less: Transfer $130.00
price…………………………….
Shipping 20.0
fees……………………………. 0
Additional processing 115.00
costs…………..
Import duties ($130.00 x 10%) 13.0 278.00
………… 0
Income before $ 82.00
tax……………………………….
Less: Income tax expense ($82.00 x 60%) 49.20
….
Income after $ 32.80
tax…………………………………
2. If the transfer price is set equal to the U.S. market price, Alpha will make $39.20
per circuit board: $24.00 + $15.20 = $39.20. The U.S. market price is therefore
more attractive as a transfer price than the U.S. variable manufacturing cost.
U.S. operation:
Sales $170.00
revenue………………………………………………….
Less: Variable manufacturing 130.00
cost………………………..
Income before $ 40.00
tax…………………………………………….
Less: Income tax expense ($40.00 x 40%) 16.00
McGraw-Hill/Irwin 2002 The McGraw-Hill Companies,
Inc.
13-40 Solutions Manual
……………….
Income after $ 24.00
tax……………………………………………….
German operation:
Sales $360.00
revenue……………………………………
Less: Transfer $170.00
price…………………………….
Shipping 20.0
fees……………………………. 0
Additional processing 115.00
costs…………..
Import duties ($170.00 x 10%) 17.0 322.00
………… 0
Income before $ 38.00
tax……………………………….
Less: Income tax expense ($38.00 x 60%) 22.80
….
Income after $ 15.20
tax…………………………………
3. (a) The head of the German division should be a team player; however, when
the
circuit board can be obtained locally for $155, it is difficult to get excited
about doing business with the U.S. operation. Courtesy of the shipping fee
and import duty, both of which can be avoided, it is advantageous to
purchase in Germany. Even if the lower of the two transfer prices is
adopted, the German division would be better off to acquire the circuit
board at home ($155 vs. $130 + $20 + $13 = $163).
(b) Yes. Alpha will make $60.00 per circuit board ($24.00 + $36.00) if no
transfer takes place and all circuit boards are sold in the U.S.
U.S. operation:
Sales $170.00
revenue……………………………………………….
Less: Variable manufacturing 130.00
cost……………………..
Income before $ 40.00
tax…………………………………………..
Less: Income tax expense ($40.00 x 40%) 16.00
……………..
Income after $ 24.00
tax…………………………………………….
German operation:
Sales $360.00
revenue…………………………………..
Less: Purchase $155.0
price…………………………. 0
Additional processing 115.0 270.00
costs………… 0
Income before $ 90.00
tax……………………………...
Less: Income tax expense ($90.00 x 54.00
60%)…
Income after $ 36.00
tax………………………………...
4. When tax rates differ, companies should strive to generate less income in high
tax-rate countries, and vice versa. When alternatives are available, this can be
accomplished by a careful determination of the transfer price.
McGraw-Hill/Irwin 2002 The McGraw-Hill Companies,
Inc.
13-42 Solutions Manual
PROBLEM 13-49 (40 MINUTES)
1. Among the reasons transfer prices based on total actual costs are not appropriate
as a divisional performance measure are the following:
They provide little incentive for the selling division to control manufacturing costs,
because all costs incurred will be passed on to the buying division.
They often lead to suboptimal decisions for the company as a whole, because
they can obscure cost behavior. Costs that are fixed for the company as a whole
can be made to appear variable to the division buying the transferred goods.
2. Using the market price as the transfer price, the contribution margin for both the
Mining Division and the Metals Division is calculated as follows:
Mining Metals
Division Division
Note: the $5 variable selling cost that the Mining Division would incur for sales on the
open market should not be included, because this is an internal transfer.
3. If PCRC instituted the use of a negotiated transfer price that also permitted the
divisions to buy and sell on the open market, the price range for toldine that would
be acceptable to both divisions would be determined as follows.
The Mining Division would like to sell to the Metals Division for the same price is
can obtain on the outside market, $90 per unit. However, Mining would be willing
to sell the toldine for $85 per unit, because the $5 variable selling cost would be
avoided.
The Metals Division would like to continue paying the bargain price of $66 per
unit. However, if Mining does not sell to Metals, Metals would be forced to pay
$90 on the open market. Therefore, Metals would be satisfied to receive a price
concession from Mining equal to the costs that Mining would avoid by selling
internally. Therefore, a negotiated transfer price for toldine between $85 and $90
would be acceptable to both divisions and benefits the company as a whole.
*Outlay cost = direct material + direct labor + variable overhead [see requirement
(2)]
**Opportunity cost = forgone contribution margin from outside sale on open
market
= $38 contribution margin from internal sale calculated in
requirement (2), less the additional $5 variable selling cost
incurred for an external sale
Therefore, the general rule yields a minimum acceptable transfer price to the
Mining Division of $85, which is consistent with the conclusion in requirement (3).
Benefit the Metals Division by providing toldine at a lower cost than that of its
competitors.
McGraw-Hill/Irwin 2002 The McGraw-Hill Companies,
Inc.
13-44 Solutions Manual
Provide the basis for a more realistic measure of divisional performance.
SOLUTIONS TO CASES
CASE 13-50 (40 MINUTES)
1. If New Age Industries continued to use return on investment as the sole measure of
division performance, Holiday Entertainment Corporation (HEC) would be reluctant
to acquire Recreational Leasing, Inc. (RLI), because the post-acquisition combined
ROI would decrease.
Return on Investment
HEC RLI Combined
Operating income..........................................$2,000,000 $ 600,000 $
2,600,000
Total assets................................................... 8,000,000 3,000,000 11,000,000
Return on investment (income/assets)............ 25% 20% 23.6%*
*Rounded.
The result would be that HEC's management would either lose their bonuses or
have their bonuses limited to 50 percent of the eligible amounts. The assumption is
that management could provide convincing explanations for the decline in return on
investment.
2. Residual income is the profit earned that exceeds an amount charged for funds
committed to a business unit. The amount charged for funds is equal to an imputed
interest rate multiplied by the business unit's invested capital.
Residual Income
HEC RLI Combined
Total assets............................................ $8,000,000 $3,200,000* $11,200,00
0
Income................................................... $2,000,000 $ 600,000 $
2,600,000
Less: Imputed interest charge
(assets 15%).................................... 1,200,000 480,000
1,680,000
McGraw-Hill/Irwin 2002 The McGraw-Hill Companies,
Inc.
Managerial Accounting, 5/e 13- 45
Residual income..................................... $ 800,000 $ 120,000 $
920,000
Shy away from profitable opportunities or investments that would yield more
than the company's cost of capital but that could lower ROI.
1. Yes, Air Comfort Division should institute the 5% price reduction on its air
conditioner units because net income would increase by $132,000. Supporting
calculations follow:
Before 5% After 5%
Price Reduction Price Reduction
Total
Per Total Per Total Difference
Unit (in thousands) Unit (in thousands) (in thousands)
$40 $6,000 $38
Sales revenue 0 0 $6,612.0 $612.0
Variable costs:
$1,050 $70
Compressor $ 70 $1,218.0 $168.0
Other direct material 37 555 37 643.8 88.8
30 450 30
Direct labor 522.0 72.0
45 675 45
Variable overhead 783.0 108.0
18 270 18
Variable selling 313.2 43.2
Total variable $20 $3,000 $20
costs 0 0 $3,480.0 $480.0
$20 $3,000 $18
Contribution margin 0 0 $3,132.0 $132.0
Summarized presentation:
2. No, the Compressor Division should not sell all 17,400 units to the Air Comfort
Division for $50 each. If the Compressor Division does sell all 17,400 units to Air
Comfort, Compressor will only be able to sell 57,600 units to outside customers
instead of 64,000 units due to the capacity restrictions. This would decrease the
Compressor Division’s net income before taxes by $35,500. Compressor Division
McGraw-Hill/Irwin 2002 The McGraw-Hill Companies,
Inc.
13-48 Solutions Manual
would be willing to accept any orders from Air Comfort above the 64,000 unit level
at $50 per unit because there would be a positive contribution margin of $21.50
per unit. Supporting calculations follow.
Solution:
3. Yes, it would be in the best interests of InterGlobal Industries for the Compressor
Division to sell the units to the Air Comfort Division at $50 each. The net
advantage to InterGlobal Industries is $312,500 as shown in the following
analysis. The net advantage is the result of the cost savings from purchasing the
compressor unit internally and the contribution margin lost from the 6,400 units
that the Compressor Division otherwise would sell to outside customers.
Compressor Division:
Outside purchase price ........................................................ $
70.00
Compressor Division’s variable cost to produce (see req. 2). . 28.50
Savings per unit..................................................................
$ 41.50
x Number of units................................................................
x
17,400
Total cost savings ............................................. $722,100
Compressor Division’s loss in contribution from loss
of sales to outsiders (see req. 2): $64 6,400 ........................ 409,600
Increase in net income before taxes for InterGlobal Industries ....... $312,500
4. As the answers to requirements (2) and (3) show, $50 is not a goal-congruent
transfer price. Although a transfer is in the best interests of InterGlobal Industries
as a whole, a transfer of $50 will not be perceived by the Compressor Division’s
management as in that division’s best interests.
1. Diagram of scenario:
Alternative 1:
Transfer the Alternative 2:
Low- High- Buy the
HDP
Density Density Control Pack
Panels Panels
(LPD) (HPD) Control Pack TCH-320
Imported from Tachometer
Japan
Outside Outside
Market Market
Outside
Market
2. First, compute the unit contribution margin of an LDP and an HDP as follows:
LDP HDP
Price.......................................................................... $28 $ 115
Less: Variable cost:
Unskilled labor.................................................. $5 $5
Skilled labor...................................................... 5 30
Raw material..................................................... 3 8
Purchased components..................................... 4 12
Variable overhead............................................. 5 15
Total variable cost............................................. 22 70
Unit contribution margin............................................. $ 6 $ 45
McGraw-Hill/Irwin 2002 The McGraw-Hill Companies,
Inc.
13-52 Solutions Manual
CASE 13-52 (CONTINUED)
Second, compute the unit contribution margin of Volkmar's TCH-320 under each of its
alternatives, as follows:
TCH-320 TCH-320
Using Using
Imported an
Control Pack HDP
Price.................................................... $270.00 $270.00
Less: Variable cost:
Unskilled labor............................. $ 4.50 $ 4.50
Skilled labor................................ 51.00 85.00
Raw material............................... 11.50 6.00
Purchased components................ 150.00 5.00
Variable overhead........................ 11.00 11.00
Variable cost of manufacturing -0- 70.00
HDP
Variable cost of transporting HDP. -0- 4.50
Total variable cost........................ 228.00 186.00
Unit contribution margin........................ $ 42.00 $ 84.00
Difference
is $42.
From the perspective of the entire company, the scarce resource that will limit overall
company profit is the limited skilled labor time available in the Hudson Bay Division. The
question, then, is how can the company as a whole best use the limited skilled labor time
available at Hudson Bay? The division has two products: LDP and HDP. One can view
these as three products, though, in the sense that the HDP units can be produced either
for outside sale or for transfer to the Volkmar Tachometer Division.
What is the unit contribution to covering the overall company's fixed cost and profit from
each of these three products? The calculations above show that the unit contribution
margin of an LDP is $6, and the unit contribution of an HDP sold externally is $45.
Moreover, the unit contribution to the overall company of an HDP produced for transfer is
$42, which is the increase in the unit contribution margin of the TCH-320 when it is
manufactured with the HDP instead of the imported control pack. To summarize:
Unit Contribution to
Covering the Company's
Hudson Bay's Product Fixed Cost and Profit
HDP sold externally $45
HDP transferred 42
internally
LDP 6
The analysis of these three products' contribution margins (to General Instrumentation
as a whole) has not gone far enough, because the products do not require the same
amount of the scarce resource, skilled labor time. The important question is how much
one hour of limited skilled labor at Hudson Bay spent on each of the three products will
contribute toward the overall firm's fixed cost and profit.
This analysis shows that from the perspective of the entire company, Hudson Bay's best
use of its limited skilled labor resource is to produce HDPs for external sale, up to the
maximum demand of 6,000 units per year. The second best use of Hudson Bay's limited
skilled labor is to produce HDPs for internal transfer, up to the maximum number of units
needed by the Volkmar Tachometer Division. This number is 10,000 HDPs, since that is
the demand for Volkmar's TCH-320. Hudson Bay's least profitable product is the LDP.
Therefore, from the perspective of General Instrumentation as a whole, the Hudson Bay
Division should use its limited skilled labor time as follows:
The final answer to requirement (2) is that all of the required 10,000 TCH-320
tachometers should be manufactured using the HDP unit from the Hudson Bay
Division.
4. Hudson Bay's minimum acceptable transfer price is given by the general transfer-
pricing rule, as follows:
Explanatory notes:
(a) The outlay cost is equal to the variable cost of manufacturing an HDP.
(b) The opportunity cost is equal to the forgone contribution margins on the LDP
units that Hudson Bay will be unable to produce because it is manufacturing
an HDP for transfer. In the 1.5 hours of skilled labor time required to produce
an HDP for transfer, Hudson Bay could manufacture six LDPs, since each
LDP requires only .25 hours. Thus, the forgone contribution margin is $36 (6
units $6 unit contribution margin).
5. The maximum transfer price that the Volkmar Tachometer Division would find
acceptable is $112, computed as follows:
If Volkmar's management must pay $112 for an HDP, it will be indifferent between
using the HDP and the imported control pack. If the transfer price is lower than
$112, the Volkmar Tachometer Division will be better off with the HDP. At a transfer
price in excess of $112, Volkmar's management will prefer the control pack.
6. The transfer is in the overall company's best interest. Thus, any transfer price in the
interior of the range $106 to $112 will provide the proper incentives to the
management of each division to agree to a transfer. For example, a transfer price of
$109 would split the range evenly, and make each division better off by making the
transfer.
ISSUE 13-53
Money invested in R&D is tied up for the long term and cannot be turned over many
times generating more profit in the short-run. With the current pressures on CEOs to
add value to their companies, short-term investments look better on the balance
sheet in the short-run.
ISSUE 13-54
“AT&T MEETS ANALYSTS, BOOSTS GOALS FOR REVENUE, BUT STOCK DOESN'T
RESPOND," THE WALL STREET JOURNAL , DECEMBER 7, 1999, REBECCA
BLUMENSTEIN AND NICOLE HARRIS.
AT&T intends to provide local phone service nationwide. The company will serve
customers it cannot reach through its cable holdings or cable joint ventures.
ISSUE 13-55
Tyumen Oil allegedly used transfer-pricing methods to divert oil revenue from the
subsidiaries. The investors say oil was sold cheaply to buyers related to Tyumen Oil,
which then sold the crude at world prices but failed to revert the profits to the Sidanco
units.
1. Focus:
3. Ability to succeed:
ISSUE 13-57
2. Financial markets may decline due to general macroeconomic factors. This could
unfairly penalize an executive.
3. No. Costs associated with issuing stock options include opportunity costs and administrative
costs.