UIC-SHS DEPARTMENT NAME:_____________________________

SECOND MONTHLY TEST SECTION: __________________________

ENTREPRENEURSHIP SCORE:
MS. RONA KEIZA DOMINGUEZ
________ / ______
GENERAL INSTRUCTIONS
1. Read all items carefully.
2. In the upper right corner, write your name as SURNAME, FIRST NAME M.I
3. Do not leave any item UNANSWERED.
4. Cheating will merit failure in this examination besides other disciplinary actions.
5. STRICTLY, NO ERASURES

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TEST I. Analyze the given choices and choose the answer that does not belong to the group.
Encircle your answer.

1. a. why b. what c. which d. whey

2. a.classification b.definition c.attention d.screening
3. a.develop b.determine c.choose d.organize
4. a.self-motivation b.domicile c.occupation d.age
5. a.lifestyle b.perceptions c.motivations d.religious beliefs
6. a. segmentation b.target market c. aggregation d. mapping
7. a.advertising b.product c.strategy d.domicile
8. a. product b.features c.market d.weight
9. a.scan b.lifespan c.protects d.usefulness
10. a.revenues b.profits c.cost of location d.customers

TEST II. Multiple choice. Read the statement of each item carefully. Encircle the correct answer.

11. It lays out what is important to the different customer from their differing points of view.
a. Longitude b. Latitude c. Landscape d. Branding
12. _________ has three overlapping objectives.
a. Positioning b. Price c. Product d. Packaging
13. In the marketing map, this represents the product features.
a. Longitude b. Latitude c. Landscape d. Branding
14. The tangible good or intangible service that the enterprise offers to the customer.
a. Positioning b. Price c. Product d. Packaging
15. This general type of product will not make much impression on the consumer’s mind.
a. Niche products b. Copy-cat products c. Breakthrough products d. junkfoods
16. _____________ do not intend to compete with the giants or big companies.
a. Niche products b. Copy-cat products c. Breakthrough products d. junkfoods
17. This product tries to claim a new space in consumers mind different from the spaces
occupied by existing products.
a. Breakthrough b. Niche c. Copy-cat d. Differentiated
18. The enterprise has to differentiate and distuinguish itself from its competitiors.
a. Enterprise perspective c. Competitive perspective
b. Customer’s perspective d. Market perspective
19. The customer perceive the enterprise and its product/services on their minds.
a. Enterprise perspective c. Competitive perspective
b. Customer’s perspective d. Market perspective
20. The enterprise scans the market environment and decides to position itself with products
that address the needs of the chosen market.
a. Enterprise perspective c. Competitive perspective
b. Customer’s perspective d. Market perspective
21. It’s first purpose is to differentiate the product from the other products.
a. Research c. Market mapping
b. Data mining d. Branding
22. This could be identified through their brand name.
a. Place c. Product
b. Demographic d. Promotion
23. It is the sale of the goods to the end user.
a. Product c. Tangible good
b. Retail d. Non-retail
 24. Refers to access of the target customers on your product.
a. Promotion c. Place
b. Price d. Positioning
25. Location should be consistent with the style and image.
a. Style and operation c. Foot traffic
b. Demographics d. Ordinances
26. This consider who your customers and the importance of their proximity to your location.
a. Style and operation c. Foot traffic
b. Demographics d. Ordinances
27. A term used to describe pedestrian visitors to a business or a commercial site.
a. Style and operation c. Foot traffic
b. Demographics d. Ordinances
28. The location should accurately reflect on the image want to project.
a. Ordinances c. Building’s infrastructure
b. Zoning d. Image and history of the site
29. Find out if any zoning restrictions could affect your business in anyway.
a. Ordinances c. Building’s infrastructure
b. Zoning d. Image and history of the site
30. Many older builduing’s dont have the necessary infrastructure to support the hightech
needs of contemporary operations.
a. Ordinances c. Building’s infrastructure
b. Zoning d. Image and history of the site

TEST III. Enumeration. Enumerate the following and write your answer to the space provided.

Six (6) Branches of Marketing
31. _____________________
32. _____________________
33. _____________________
34. _____________________
35. _____________________
36. _____________________
Three (3) overlapping objectives for Positioning
37. ______________________________
38. ______________________________
39. ______________________________
Two (2) Competitive Landscape
40. ______________________________
41. ______________________________

TEST IV. Matching type. Match column A to column B.

On the space provided on each item, write the letter of the correct answer.

Column A Column B
______42. Offers completely new a. People
performance benefits. b. Marketing efforts
______43. Best selling proposition c. Availability
______44. Physically protects and extends d. Price
the usefulness of the product. e. Breakthrough products
______45. It has to be the best access to f. Packaging
your target customers. g. Place
______46. Play crucial roles in the success h. Brand name
in the success of the enterprise. i. Promotion
______47. Creates customers awareness j. Positioning
and interest.
______48. The enterprise has the goods or
services on hand.
______49. It can be form of advertisement.
______50. This depends on the business
objectives by the enterprise.