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CONSUMER BEHAVIOUR BBA (Specialization -Marketing) BBA

(Specialization -Marketing) BBA (Specialization -Marketing
Fahri Clans

Marketing

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PAPER ABOUT RELATED LISTS

 

CONS M E R B E H A V I   U R 

VI SEMESTER

BBA
(  Specialization - Marketin  )

(2011 Admission)

UNIV RSITY OF CALICU

SCHO L OF DISTANCE EDUCATION

Calicut university P.O, Malappuram Kerala, India 673 635.

School of Distance Education

UNIVERSITY OF CALICUT
SCHOOL OF DISTANCE EDUCATION

STUDY MATERIAL

BBA  (  Specialization  - Marketing)

VI Semester

CONSUMER BEHAVIOUR
Prepared by: Sri.Praveen M V,
 Asst. Professor,
 Dept. of Commerce,
Govt. College, Madappally.
Scrutinized by: Dr. K. Venugopalan,
 Associate Professor,
Department of Commerce,
Govt. College, Madappally.

Layout: Computer Section, SDE  

©
Reserved

Consumer Behaviour Page 2  

School of Distance Education

Contents  Page No.

 MODULE 1 CONSUMER BEHAVIOUR 4

 MODULE 2 CONSUMER INVOLVEMENT   20

 MODULE 3  INDIVIDUAL INFLUENCE ON   28

BUYING BEHAVIOUR

 MODULE 4 86
CONSUMER BUYING PROCESS

 MODULE 5 CULTURE AND CONSUMER 95

BEHAVIOUR

Consumer Behaviour Page 3  

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