BUSINESS COMMUNICATION

SEMESTER – VI

Subject Code : 174403618 2hrs/ week

Credits:2

OBJECTIVES:

- To important its knowledge on communication and its role in

business.

- To help the students in the preparation of resume and facility the

interview with easy.

UNIT:1
Communication – Nature – Process – Channels of communication – Basic principles -
Barriers to communication.

UNIT:2

Introduction to effective business letter writing – contents of business letters –

importance of business letter writing.

UNIT:3

Types of business letters – enquiry letter – complaint letters – claim letters – circular
letters – sales letters.

UNIT:4
Job related communication – application letter [Drafting the letter, structure, resume]-
employment interview [Types of interview, How to face the interview] – group discussion
[activity based] - definition, guidelines, helpful expressions.

UNIT:5

Modern means of business communication – fax – e-mail – internet – voicemail – video

conferences – VOIP [Voice Over Internet Protocol], PBX [Private Branch Exchange].
TEXT BOOKS:

1) J.P.Jain J.P.singh , Modern business communication ,principles and techniques,

Regal publications-Dec,2007

REFERENCE

1. K.K.Sinha , Business communication – Taxmann publications-Fourth edition-

2018
2. R.K.Madhukar , Business communication , S.Chand publishing co-Third edition -
2018
3. R.C .Sharma,Krishna mohan , Business Correspondence and Report Writing ,
Tata Mc Graw hill publishing co-2009