Topic:

IMPACT OF BILLBOARD ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR

What have you read?

1. http://www.ecoforumjournal.ro/index.php/eco/article/view/983/610
2. https://www.abacademies.org/articles/a-study-on-the-influences-of-
advertisement-on-consumer-buying-behavior-7177.html
3. https://www.srpublishers.org/uploads/4/3/6/9/43696183/impact_of_billb
oard_advertisement_on_customer_buying_behavior_a_study_on_islamia_
university_of_bahawalpur__iub_.pdf
4. http://www.iosrjournals.org/iosr-
jhss/papers/Vol.%2022%20Issue11/Version-13/I2211136369.pdf
5. http://article.aascit.org/file/pdf/9260733.pdf
6. https://www.academia.edu/5520481/Consumer_Preference_And_Effective
ness_Of_OOH_Out_Of_Home_Media_In_India
7. https://www.researchgate.net/publication/299978100_Billboard_Advertisi
ng_and_Customer_Attention_A_Pakistani_Perspective
8. http://sajms.iurc.edu.pk/issues/2011b/Fall2011V5N2P3.pdf

Objectives:
To find out by analyzing the impact of billboard advertising on customer buying
behavior
To show whether independent variables such as: visual and verbal aspects and
location have an impact on consumer buying intention.