Professional Documents
Culture Documents
By Joe Soto
1.The first one is a big one. They don’t want to have to wade through all
the information (much of it conflicting) to figure out what is their
best way to get to the result. They don’t want to have to figure it
out for themselves. They don’t want to become the expert. They
just want you to help them get there.
3.They want you to hold them accountable and kick their butt when
they don’t feel like getting out of bed and doing the work. No book
or Internet site nor an app will do this. It takes a human being.
6.They want you to make it easy and possibly even do some pieces for
them or with them.
7.And lastly, they want speed. They’ll get to the result a lot faster with
your help than on their own.