DESIGN BRIEF

Over the past 15 years, I have developed logos for numerous professional services similar to yours,
including dentists, lawyers, CPAs, and insurance providers. The most successful design
assignments have started with a completed brief. Please take some time with your partners to
help me get an understanding of the assignment. These questions will help to assure that I deliver
a design that both will be effective for your business and something you are proud to hang on a
shingle outside your door.

DETAILED BUSINESS INFORMATION

I need to know more about your business than just your industry. Tell me a bit about how you
operate, what sort of services you will offer your patients, and in what way you intend to market
yourself to those customers.

TARGET MARKET
Tell me what sort of patients will be visiting your practice?

YOUR COMPETITORS
It can be useful to outline some of your competitors and give me a link to their websites.

USP
What is your unique selling point? What will set you apart from your competitors? What are you
offering that is better/different from them?

LOGO USE
Please let me know how you, at least initially, intend to use your logo:
o Signage
o Letterhead
o Other Stationary (scripts, etc.)
o Business Cards
o Clothing (uniforms, lab coats, etc.)
o Website
o Other

TAGLINE
Tell me if there is a tagline that must be included in your brand design.

BUDGET + TIMING
I can work within most budgets – typically the number of revisions and options are the biggest
variables when it comes to designing a logo. The budget and timing of the project will curtail the
number of versions and revisions. Additionally, the desired collateral will also impact the estimate.
QUESTIONNAIRE FOR LOGO DESIGN

Name (if any) to appear on logo:

Please give a description of your business along with the kind of products or services you
offer:

Please list any company logo's, famous or otherwise that you like. Provide a web address
if available:

List any colors or particular features that you would NOT like in your logo:

List any colors or particular features that you WOULD like in your logo:

Please list any additional ideas that you would like to incorporate into your logo:

Who will be approving the designs? Is there one ultimate decision maker in case
alignment is not achieved?