A Study On The Influences of Advertisement On Consumer Buying Behavior

1. Why is the research being done? Why does the researcher want to find out.

-The researcher want to find out the most importance in terms of effecting consumer
behaviour and which of these variables carries less significant impact. This will help
marketers to focus on the right factors and achieve maximum benefit from their
advertisement.And the study will offer useful insights for both advertising scholars and
executives to understand the ins and outs of advertising and to assist marketers in
introducing better approaches to advertising.

2. What is the subject and scope of the research?

- In that researchs the respondents are the customers of any product.

3.Which target segment in the research focusing on?

--This study focuses more on the customer.

4. Who are the specific members of the target segment that will participate in the
research?

-The data collection technique used in this study comprised of playing out an up close
and personal meeting with the respondents who are consumers of any product or have
been exposed to any sort of advertisement. The

5. When is the specific time to conduct the research?

-the best time to conduct a study is after an advertisement to know what is the impact of
it in the customers

6. Where is the best place to conduct the research?

-It depends in the study but for me the most convenient way in conducting the study is
throigh online survey method

7 .How should the research be conducted? Do you agree the option presented in
the example? Why or why not?

-yes because in an interview you can talk to them personaññy.you can know better
about the customers perception, opinions.

Garry F. Baitiong