JC is USA based control and automotive system company.

Company produces various product like

mechanical and electric system, air conditioning, lightning, security and fire safety products.

Company has wide range of customers like government buildings, commercial buildings, major
sports complex and hospitals.

Following advertising strategy could be used by JC as mentioned below:

1) According to the type of the product and customer, the location should be selected where
maximum target customers could be reached. Since company is into production of industrial
products so company can use billboards and install them in areas where visits by target
customers are frequent.
2) Create TV or radio advertisement according to the type of product and customers. Company can
also use its previous work in advertisement.
3) Company can use online advertisement also because online advertisement nowadays plays an
important role in advertising the product and can get feedback about the particular product at
fast speed than alternate ways of promoting the product.
Nowadays online advertisements have fundamentally changed the way in which many business
customers compare alternatives and make buying decision.
Thus, these are some of the strategies that could be used to promote the product through
advertisement.