Pen Casttd Mette oa teed cast Pe oanenc leet repare for a career in fashion, series of interviews with indu Beecincs AC UC Pe tats) Comet iorcatts to range building and Moremi tte) Perens cosctcrd th traditional and digital, Tiere Ones ey cette! on portfolio presentation andBethan Morris FASHION ILLUSTRATOR Laurence King PublishingINTRODUCTION Whois isbookfor 6 ‘what isin the book? 6 1 INSPIRATION Discovering sources of inspiration 10 Researching themes 14 working sketchbooks 18 2 THE FIGURE Drawing frome 24 Templates 32 ody proportions: theory an practice 40 3 ARTISTIC TECHNIOUES Art materials and equipment Colour 96 Fabricrenderingand pattern reproduction 60 4 PRESENTATION FOR FASHION DESIGN Mood boards 68 Design roughsand range building, 70 asad specication deawings 76 Foshion-design presentation 78 5 HISTORICAL AND CONTEMPORARY FASHION ILLUSTRATION “The oginnings of eshion istration 82 ‘CONTEMPORARY FASHION ILLUSTRATION SHOWCASE 93 6 TUTORIALS Hand embeoidery 160 Palnting. 182 Draveing with nk 164 collage 166 Computerized machine embroidery 168 Adobe lustrtor 170 ‘Adobe Photoshop 172 7 ‘THE FUTURE: GUIDANCE Portolio presentation 176 The future: makingehoices 100 Inverviews 189 Stephanie Pesakof— istration agent 18 David Downton—fashion illustrator 186 Iyslane de Royére—trend forecaster 190 Jefry Pulvimari—commercal fashion illustrator 192 Further wading 196, Tae publications and magazines 199 Usefuladlresses 199 Gissary 202 Index 208 Pture sources an reds 207 Acknowledgements 208Phen 2005. Lawerce Keng Pblsing Lit “remoral it o thesuthr ha ren sited ‘ry ay mea ston o mecha. \sow0:970 956694476 eso Ovi Tanai ring ‘Petar verry sua ra Pter Kat accor Rebecca Atrio.INTRODUCTIONFashion-Hlusraion tds tine the shoe of bookshops, mingazines often ustrate features rather than use photographs and illustration ia popular medium for ‘eshian adversng The artf fashion illustration once aga vogue, but will ‘hs rend conte? The asi mast be ys In an ce ofinerasingstondandicsion ‘ad automation, we yarn forthe indlldualty preset he new ten-seting Imge-makers. Fashion lusraors who experiment sklfudy with urusuat media ‘ar innowntive design are wary welcomed. While fashion istration continues ‘0 develop and oer fesh interpretations ts place in the future commercia wort issue WHO IS THIS BOOK FOR? Forthe purpose of this hook the term "fashion flustrtion sre range of artwork create by fasion designers and fashion ilustrators. Under the umbrella of fashion ilustraion, this book foeuses onthe fundamentals of fashion drawing and presentation throughout the design process. As the fashion design student must present fashion ideas gain employment on graduation, Fashion tysiraiorexploresthe sills required fo create an elective portflo. Imaginative Reavers a wide research diredons are revealed, swell show tolls fashon eas, ho to represent garments technically and ow to compile mood boards ‘hile Fasbion isto provides valuable knavledge base forthe fashion designer. many succesful designers only design cles. iseommon for such designers to employ fashion iusrators to present their collections and promote thei labels The fshion stration student's pordolio wil therefore be geared towards advertising to brits roma variety af clients, so Fashion Mustator eveals how o experiment flecively with color, howto se art materials andl equipment, al howto selec the appropriae artiste sty, earaeter and med fora particular cient. ‘Whetteryou want tobe «fashion designe ora fashion lust. the most Important skill 19 masters draeng the human figure: Faso usar ded practical chapcerto the igure that should be refered to regulary oughou your studies ‘Covering the brad are of fasion illustration and presentation this book will prove invaluable for oth ashion design an fashion istration students, Many books alm o teach the sls required co iustate fashion and these mans are «splayed alongside showease hooks featuring edited collections ofthat promotional fashion artwork. These categories have traditionally been separate, but Fashion iluraror combines how-to approach with visi overview of historical and contemporary fasion ilustation. By explaining the fundamentals of foxhion istration and presentation, and bringing this rewarding creative process lie ‘with ich deal, Fashion slsmar serves asa valuable resource and teaching ai, [eis usoful for anyone with an interest in fashion, design and user, WHAT IS IN THE BOOK? Enriched by case studies, example Hlstations, practical exorelses anal ps Fashion Master covers al axpees of fashion illustration and presentation. I explores how mists find inspiration in dhe world sound them, and how they use thiinspirtion inthe exeation oftheir work. Raskin Mustrazoy encourages eaders to challenge themselves by experimenting with vated media such as collage, different raving tools, digital enhancement and embroidery. Through this exploration, a Understanding a the figure anl experimentation with different ilustiai styles 1! promotion. esble approach required for working| italy erred hon ameter he ear val ean ‘he work afbath past-and present-day fashion ilustators encourages students ‘aia the confidence and skils to push the boundaries oftheir awn work. In-depth tscussions with leading eon asia. Examining -mporary asin llstrators provide insights that Inspire studentsto think beyond graduation oa eae i fasion ilsrai design "he content of Fashion lusrair is presented in an easly aecessible format wilh each colout-coded eater broken dvs logically into subheadings. Each ‘hapter can be readin isolation and the book canbe readin any order so that the ‘eader can dip in and out to focus on current concerns. Chapter One, “inspiration” expones the dings inspite the neve mind eal how to find rewarding ides, understand visual expression and produce nnovatve fashion fustrations sketchbooks and arwork The chapter begins by iseusing the importanee of ooking for sources of nspracion from whi ‘o develop ideas. With this in mind, the readers encourage to loka the wor ‘vith fesh terest. nspiration for fashion Hustration can be found trough travel ‘ous, elevisin. film, museum and galley visits—even produet packaging. The ‘aed processes for eapturing ideas and investigating themes on paper are also ‘aplained 0 help the budding fashion ilustraror tackle the daunting blank page Arist are invariably avid collectors of wha, to he uniniate eye took ke Junk. Chapter One emphasizes that accumulating anything and everything oT interest sa fascinating way to buld an leas bank fr future designs or artwork intron r‘Compiling ideas ina shetchbook aso an essential part of both a designers and an illustrators development Practical advice given on completing useful sketchbooks that providea source af ewarding inspiration ‘Chapter two, "The Figure focuses on ase drng sk, proving a slid ‘understanding f anatomy and the physical structure ofthe burnan form, Trough saseres of observational exereisesthe reader ears to draw the nude and ciothed figure from life and photographs understand correct proportions and daw features ofthe body accurately The use of template and the eective exaggeration ofthe proportions ofa fashion figure are also explained clearly. ‘Chapter Three, “Artistic Techniques’ ghvesa technical overview af how vo use art equipment and materia experiment with colour and render various Fabrics This guidance is visa enriched by a series of informative sketches and relevant fashion ilustaions ‘Chapter Four, Presentation for Fashion Desig’ reveals how fshion istration {suse inthe design industry: explores the process of producing design roughs to build feshion ranges. talso explains the purpose a speeiiation drasings as and mood hoards, and thee significance in fashion designers portfolio, Chapter Five, “Historical and Contemporary Fashion tkstation,deselbes the ‘social journey of fashion lustaton over the last 10 years. The ustratve ses ofthe twentieth centurys most inflenta illustrators ae discussed by decade Ilystcator f today inevitably look to the ast fr inspiration and this section also features work that demonstrates this synthesis of past sys ad modern ech ‘Thesecond part ofthe chapter showesses work by 36 leading international fashion ‘iysrators om 14 countries Each usta defines his or her work al ares bbyanswering a series of intervew-stye questions. Al offer intersting aves and Inspiration co students who ate thinking of following sina paths (Chapter Sis, “Tutorial explains how the llasieive style indent nthe previous chapter canbe realized though series of step-by-stp tutorials Ts iter encourages te wader to build fashion Hustrations in tage, experimenting new techniques. The utara focus on collage, embroidery, traditional panting and drawing methods and digital manipulation, Finally Chaprer Seven, “The Funre: Guidance’ takes the reader through part ofthe fashion illustration journey by outlining effective portalio presentation final techniques, There is also instruction on sll presenation, interview cehniques, applying for further education and embracing a carve in fashion illustration, The ole of che ilkstation agent is clearly described and other indus specials speak exclusively about thei fashion-llustration eaters, David Downton offers Advice on capturing the magic couture shows with pen al ink, Lysiane de Royéte ‘of Promosty describes the role ofthe fashion illustrator in publications forecasting funure ends, a JetfieyFulvimar describes how his doe-eyed gts have woos! Madonna and are taking the fashion world by stor, ad we se examples of is highly successful commercial rout packaging. ‘Athe end af the book you wil find further reading guide, ast of ade publications and magazines sell addresses, glossary, anda index, and !ddion the picture eres, whic include contact details forthe used artists