THE 2020

PPC AUTOMATION
GUIDE
How to get ahead with smart
bidding, responsive ad testing
and dynamic search ads.
Contents
1 Introduction
2 The Google Behemoth

3 Attribution Models
4 Smart Bidding: The Pros & Cons
5 Ad Testing with Responsive Ads
6 Find New Keywords with Dynamic
Search Ads
7 Negative Keyword Refinement
8 The PPC Professional of The Future

Less Repetition, More Creativity

Train the Machine

A Partnership

Changing Focus
9 What to Look for in a PPC Agency
Start planning your
2020 PPC strategy
with us today.

sitevisibility.co.uk
grow@sitevisibility.com
01273 733 433