SWEET BOVI’s DAY

(FRESH AND NATURAL)

I. SITUATIONAL ANALYSIS

Sweet Bovi’s Day. “Fresh and Natural”

Murrah Buffalo could produce 4 to 18 liters of milk/day using gene-based technology. This marker-
assisted selection process is perfected it will allow the poor farmers to conserve their resources by
raising only the best producers that are genetically selected soon after birth.

II. SETTING UP OF OBJECTIVE

Sweet Bovi’s Day are dedicated to provide quality products and services that address
customers’ needs consistent with statutory, regulatory and other requirements, and the
International Standards; and committed to continuously improve the effectiveness of our
integrated management systems, products and services, processes, people, and workplace by
ensuring safety of our workers; and protection of the environment.

III. STRATEGIC PLANNING

A. MARKETING
Products: “Fresh and Natural” dairy products available include pasteurized and
homogenized milk, yoghurt and jellies, mozzarella cheese, kesong puti, some pasalubongs
such as pastillas de leche, sylvannas to cakes and pastries.
No. of Product to be sold: