REVENUE

With over Rs4 billion in sales during fiscal 2012, the company has maintained a strong
compound annual growth rate of 44% from fiscal year (FY) 2009 to FY2012, according to
sources.

Pakistan is among the top 10 future growth markets for Cadbury, adding the country’s
confectionary market is worth approximately $100 million and growing strongly.

Correction: An earlier version of the article incorrectly stated that the country’s food sector
attracted $31.8 million in foreign direct investment in July to October 2014. The error is
regretted.

“We expect the business to double in the next three to four years,”