English For Business and Office II

‘ EVERYBODY’S BUSINESS ‘
Lecturer : Miss. Lastry Forsia, S.pd, M.pd

Group 5
Arranged by :
Chelsea Inzaghi 1705020052
Nurhaliza Intan Aprilia 1705020053
Selvi Relakusuma 1705020023
Shafira Hayatunnisa 1705020017
Siti Jubaedah 1705020078

Faculty of english education

University Islamic Syekh - Yusuf Tangerang
 Table of contents

Marketing …………………………………………………………….. 3
A. Understanding Marketing ………………………………………………3
B. Purpose Marketing ……………………………………………………...3
C. Types of Marketing ……………………………………………………..3
Market Research ………………………………………………………4
D. Market Research ………………………………………………………..4
E. Purpose Market Research ………………………………………………4
F. Collecting Market Research ……………………………………………4
G. Conducting Market Research …………………………………………..4
Teleconferences ………………………………………………………..5
H. Understanding of teleconferences ………………………………………5
I. Function and uses of Teleconference …………………………………...5
J. Teleconference Equipment ……………………………………………...6
K. Type of Teleconference ………………………………………………...6
Vocabulary ……………………………………………………………..8
References……………………………………………………….……...9

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Marketing
A. Understanding Marketing

Marketing is the process of getting people interested in your company's product or service.
B. Purpose Marketing
1. Capture the attention of a target market.
2. Facilitate the prospect's purchasing decision.
3. Provide the customer with a specific, low-risk and easy-to-take action.

https://www.thebalancesmb.com/what-is-marketing-2296057

C. Types of Marketing
1. Internet marketing
Inspired by an Excedrin product campaign that took place online, the very idea of having
a presence on the internet for business reasons is a type of marketing in and of itself.
2. Search engine optimization
Abbreviated "SEO," this is the process of optimizing content on a website so that it
appears in search engine results. It's used by marketers to attract people who perform
searches that imply they're interested in learning about a particular industry.
3. Blog marketing
Blogs are no longer exclusive to the individual writer. Brands now publish blogs to write
about their industry and nurture the interest of potential customers who browse the
internet for information.
4. Social media marketing
Businesses can use Facebook, Instagram, Twitter, LinkedIn, and similar social networks
to create impressions on their audience over time.
5. Print marketing
As newspapers and magazines get better at understanding who subscribes to their print
material, businesses continue to sponsor articles, photography, and similar content in the
publications their customers are reading.
6. Search engine marketing
This type of marketing is a bit different than SEO, which is described above. Businesses
can now pay a search engine to place links on pages of its index that get high exposure to
their audience. (It's a concept called "pay-per-click" -- I'll show you an example of this in
the next section).
7. Video marketing
While there were once just commercials, marketers now put money into creating and
publishing all kinds of videos that entertain and educate their core customers.

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https://blog.hubspot.com/marketing/what-is-marketing
Market Research
D. Market Research

Market research is the process of determining the viability of a new service or product through
research conducted directly with potential customers.
https://www.investopedia.com/terms/m/market-research.asp
E. Purpose Market Research
1. To identify the target audience, because if the target audience is not set by the buyer it
becomes difficult for the buyers to reach its break even point and its sales.
2. To know the current market position, analyze and make necessary preparations for the
near future to face any kind of risk.
3. To analyze the various kinds of risk which can come in the business because of seasonal,
technological, economical, political or legal factors.
4. Last but not the least, to interpret if the company is brand loyal to its customers and does
it provide service at that point of time or not.

https://www.quora.com/What-is-the-purpose-of-marketing-research

F. Collecting market research

The two types of market research are primary information involves field research and secondary
information is desk based research
Primary research (field research) involves gathering new data that has not been collected before.
For example, surveys using questionnaires or interviews with groups of people in a focus group.
Secondary research (desk research) involves gathering existing data that has already been
produced. For example, researching the internet, newspapers and company reports.
https://www.bbc.com/bitesize/guides/zd4kq6f/revision/3
G. Conducting Market Research in 4 Fast Steps
1. Identify Your Target Audience

When you’re identifying your target audience and getting ready to create buyer personas, you
should be able to answer all of the following questions:
 Age
 Location
 Gender
 Income

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  Family Size/Relationship Status
 Education
 Job title
 Interests
 Biggest challenges and goals

You will likely have several distinct audiences, so you may need to do this exercise several times
in order to create stronger and more accurate buyer personas.
2. Check Out Your Competition

Competitor research is an important part of market research because it helps you actually
understand the market. You can see who else is out there, what they’re offering, how they’re
offering it and for what price. You want to understand the USPs that they’re using and the
general value propositions that they’re using to appeal to your audience.
3. Engage With Your Audience

At this stage, you want to reach out to your audience and learn more about what they find
valuable in your product or service, how it’s helping them and what they’d like to see. This is
true whether you want to just get a feel for how your customers feel about your business or if
you’re ready to develop additional products or services and are wondering if they’d be a good fit.

4. Compile the Data

By now, you already have a lot of data on your hands. What I recommend doing is carefully
organizing it and sorting it out by relating the information at hand to the buyer personas that you
researched and developed in step 1.

Teleconferences
Understanding of teleconferences, functions, uses, types of teleconferences.

H. Understanding of teleconferences
Teleconference is a communication that is carried out by several people who usually between one
person and another person are in a long distance or not in one room.
I. Function and uses of Teleconference

So, there are many functions and uses of the teleconference itself in everyday life. In this
sophisticated era where distance is no longer an obstacle, teleconference technology is one of the
things that can bring us closer to other people who are far away. With a teleconference we can

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communicate with relatives in different places, hold meetings without having to come to the same
place. This can save time and expenses or travel costs.
Media to conduct teleconferences themselves currently rely more on internet connections. But to
be able to do this, a fast and stable internet connection is needed so that communication can run
smoothly.
J. Teleconference Equipment

To make a teleconference on a computer, there are a number of things we must prepare first. Some
of these teleconference equipment include:
- Device. Of course you need it, can be a tablet, smartphone or a common and convenient to
use is a computer.
- Software. Before making a teleconference, we need software. There are lots of software
that we can use. On a laptop or computer, the most popular one is Skype. Skype mobile
version is also commonly used on smartphones and tablets. Besides Skype, there are
WhatsApp (for mobile phones) and VMEET (for computers).
- Internet connection. You can get this internet connection either from a LAN, modem and
Wi-Fi or Hotspot. If you use a cellphone, then you can use cellular data or Wi-Fi / hotspot.
- Audio support equipment. If we want to do an audio conference, we need audio support
equipment. For laptops, smartphones and tablets usually provide audio / sound facilities,
both speakers and microphones. But different from desktop PCs that need external
speakers. This external speaker is important so that we can hear the voices of other people
in the teleconference. While the microphone uses it so that our voices can be heard by other
people who are our interlocutors.
- Video support equipment. If we want to do a video conference, besides requiring Audio
Support Equipment, we also need Video Support Equipment. If you use a PC, you need a
webcam. But if you use a laptop, tablet or smartphone, you don't need it. Because tablets,
smartphones and laptops are now equipped with cameras (front cameras if on smartphones
and tablets).

K. Type of teleconference

Currently there are three types of teleconferencing that are often used, both for business purposes
or social activities, namely:
1. Audio Conference (Conference Call)
Audio Conference or also called conference call is the conversation between two or more
participants using telephone facilities where communication that occurs between participants is
only in the form of sound (audio).

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Of all the types of teleconferencing, the Conference Call is the most popular because it has the
following advantages:
· Participants only need to use a normal telephone to conduct teleconferencing without additional
tools or software.
· Can be used anytime and anywhere without the need to configure the device to be used.
· Without the need for a fast internet connection. Because this conference call service uses a
telephone line, you don't need to have a fast internet connection.
2. Video Conference
Video conference is a communication technology that allows communication from several
different locations which can simultaneously transmit video and sound images.
Although video conferencing has advantages with the presence of visuals (video), the use of
teleconferencing facilities is still less popular in Indonesia due to the following:
· Special devices are needed such as video input (video camera or webcam) and video output
(monitor), audio input (microphone) and audio output (speaker) and data transfer facilities (ISDN
telephone network, LAN or Internet)
· Relatively expensive costs
3. Web Conference
Web conferencing or also commonly called webinars is an interactive teleconferencing facility
that offers a more complete data stream feature where participants can communicate
simultaneously using text, voice, video to file sharing or file presentation.
http://makcut.blogspot.com/2018/04/pengertian-teleconferencefungsikegunaan.html

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VOCABULARY

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 REFERENCES

https://www.thebalancesmb.com/what-is-marketing-2296057

https://blog.hubspot.com/marketing/what-is-marketing
https://www.investopedia.com/terms/m/market-research.asp
https://www.quora.com/What-is-the-purpose-of-marketing-research
https://www.bbc.com/bitesize/guides/zd4kq6f/revision/3
http://makcut.blogspot.com/2018/04/pengertian-teleconferencefungsikegunaan.html