The new Profession Map

Daphne Doody-Green
Head of CIPD Northern
England
Why are we doing this

New Profession
Purpose – People profession
Map first stage to
Championing World of work is is changing –
support people
better work and changing Profession for
professionals in
working lives the Future
this journey
 About the new Profession Map
Ties professional Shifts the focus from
An evolution of and a
knowledge and behaviour context-specific best
step-change from the
to the purpose of the practice to values-based
2015 Profession Map
people profession decision-making

Developed with you, for

Will evolve in line with the you – created with
Clear, easy to understand
world of work; keeping business leaders, industry
and ready to apply to your
you future-fit for years to experts, CIPD members
daily work
come and partner organisations
globally

Works for all people

professionals: those
starting out, senior people
directors, broad
generalists, specialists
How did we develop the new
Profession Map?
Changes you want to see
We asked you how the Profession Map could be better. You told us it should:

• Work across business contexts – The new Profession Map helps you make
sound decisions regardless of context, even when there are no rules or precedents
to guide you.
• Show business your true value – The new Profession Map shifts the focus from
the activities you carry out to the impact you make and the value you create,
making it easier to prove your worth.
• Reflect the full breadth of the people profession – The new Profession Map
gives due prominence to L&D and OD&D, both as core and specialist components
of the standards.
• Inspire more people to join our profession – We’ve brought the new Profession
Map to life with success stories showing the real impact people professionals are
having on employees, organisations and wider society.
• Put people at its heart – The new Profession Map features core behaviour areas
focusing on ethical practice, inclusive working and valuing people.
• Keep it simple – We’ve written the new Profession Map in clear, direct and jargon-
free language.
What’s in the new Profession Map?
The new Profession Map defines the knowledge, behaviours and inherent
Overview
values underpinning today’s people profession.

Exploring the Sets out the defining purpose and values of our profession, with the
Map knowledge and behaviours to put those values into practice.

The fundamental purpose of the people profession is to champion better work

Purpose and working lives. Everyone connected to the world of work has a role to play
in delivering this.

Professional At its best, the people profession is principles-led, evidence-based and

values outcomes-driven.

The Clear knowledge and behaviour standards to put the values into practice.
standards Relevant for all people professionals.
The big ‘different’ things

New
Focus on
No activities knowledge
impact
areas

New bolder New

behaviours specialisms
The new Profession Map
Knowledge

People Culture and Business

practice behaviour acumen

Analytics
Digital
and creating Change
working
value
Behaviours
Professional
Ethical Valuing
courage and
practice people
influence

Working Passion for Insights

inclusively learning focused

Situational
Commercial
decision-
drive
making
Specialisms
• Employee experience
• Employee relations
• Diversity and inclusion
• Learning and development
• Organisation development and design
• People analytics
• Resourcing
• Reward
• Talent management
Levels
 What can you use it for?
The new Profession Map can help you:

• Increase impact and drive • Understand evidence and

positive change work from a solid foundation
• Work at the cutting edge of the • Challenge and act with
profession confidence
• Navigate complexity and • Plot your own professional
uncertainty development
• Develop and demonstrate your • Plan your team’s professional
expertise in people, work and development
change
• Stand out as a relevant and
credible practitioner
In time, the new Profession Map will underpin all CIPD qualifications,
membership standards and CPD tools. This is a gradual process, due to
roll out over the next three years.
Questions for the group

• Which knowledge areas and behaviours stand out as

ones that you/your organisation can benefit from
focusing on?

• Where can you see opportunities for using these

within your HR / L&D / OD functions? (e.g,
graduates programmes, your CPD offering)
What’s next?
November
• Launch of the new Profession Map
2018

• Launch of capability assessments and endorsement of

January 2019 people programmes for CIPD clients

• Introduction of new resources to help support your

From February
2019 onwards
CPD, including new learning content

• The new Profession Map will underpin membership

From September
2019 onwards
grades and standards

• Launch of new CIPD qualifications based on the new

From September
2020 onwards
Profession Map

• More improvements helping people professionals to

Ongoing make a greater impact and thrive through change
 Thank You

Any questions?

d.doody@cipd.co.uk