- It’ll be easier to grow the business because it is a global
brand · ECONOMIC - Is an established brand in its primary market which is chocolate - Has the single fastest growing item of confectionary in the marketplace - Has enduring and sustained product lines such as the Cadbury milk.
- Should promote that these indulgences ( their products )
can be part of a healthy dietary lifestyle · SOCIOCULTURAL - There has been a rise in readjusting people’s eating habits - Healthy eating is a trend - Is viewed as a luxury brand - Is recognizable by several different generations of people - They mainly promote Cadbury as a “heritage”
- Should create low-fat variations of their chocolate
- Should create machines that run on renewable energy · TECHNOLOGICAL
- Having a lot of factories can increase the amount of
pollution · ECOLOGICAL - Factory machines are run on fossil fuels - Was founded on strong values and a powerful virtue of /ENVIRONMENTAL/ETHICAL social responsibility - Have great company ethics
Environmental Scanning of Toyota
Environment/Element Scanning
- Political pressure to produce cars that are not only fuel
efficient but also reduce gas emissions · POLITICOLEGAL - Aims to meet government requirements on reducing impact on the environment
- Is the leader car manufacturer in Japan
- Has several different lines of cards · ECONOMIC - Has a sales growth of 29.3% - Second largest car manufacturing company in the world - Is well positioned enough to take advantage of the growth of several big Asian countries - Over supply of vehicles in the developed world - Rise in oil prices
- Is known as a trusted brand based on quality and
performance · SOCIOCULTURAL - Change in demographics ( size of the family ) - People want to use their cars less because they want to spend more on the household - Countries have growing national brands that are becoming more popular - Has a loyal customer base
- Is the forerunner in innovative car manufacturing
- Has faster and more efficient processes to make · TECHNOLOGICAL vehicles - Has applied smart automation to their production - Also introduced the lean manufacturing - First company to market hybrid gas
- Is known to be environmentally friendly.
- Produces less waste when building vehicles · ECOLOGICAL - Creates cars that which are greener, more fuel efficient and perform well /ENVIRONMENTAL/ETHICAL
customer data · POLITICOLEGAL - Suffered charges over withdrawal of interest-free overdrafts
- HSBC is the world’s largest banking group.
- Smartly manages worldwide assets, sales and market · ECONOMIC value - World’s most profitable bank - Has significant business shares in internationally leading financial markets - Is a multinational brand - Has an unprecedented presence in the international banking scene
- Is known as a secure bank
- Although because of the data leak there has been a loss · SOCIOCULTURAL of trust in the bank
- Applies risk-averse approach to manage business
operations in time of financiql crisis · TECHNOLOGICAL - HSBCnet is the group’s global service that is able to efficiently coordinate with local businesses’ needs - Easily accessible to all forms of business owners and consumers - Also has a efficient e-commerce service - Will provide new and better security systems
- E-commerce is more eco-friendly than regular banking
which requires energy to run · ECOLOGICAL - Is adaptive to changes that their consumers want to happen /ENVIRONMENTAL/ETHICAL