GS (hain) Exam,2019 wart (W9A-Ta-1) ae] ea] Wawa aera fase agar (sr 23 3 Preafaftaa Pet at gear wraurigds we) wi one wer 8D aval F fanfies @ cen fest otk atte Set A wd A) hea @ ge wie wet & sa BF we den 1 sik S stand aan ach wel A a wets ave @ ana am eR er Ga Aa we oe aI wets we/am & fer Raa sis seh are Re met) wel & ae eh safe ream 4 fare nF aaiee, Fraan sge@ sae wags A fen ea 8, ote ga TE aI TE ‘Sipe weH-we-set (#e to Yo) gear 3 wee ye Ake ee we Peat are ae srg are BARR ‘ahh rem % fara me se we ag ies eT RAL wel A we-dim, sel sigfta &, at arn et aren! ae sat & aed 4, af onavre and, sage ales: tax yaar Ge wa a aga stl we vere A rr seergeTe A are ifr aS Ree We ae A A ar A ae ae 3B wT sen a erage gear A are BAS ae AA ys eae yw A oA a we BI MANAGEMENT (PAPER-1) ‘Time Allowed : Three Hours Maximum Marks : 250 ‘SDF-U-MGMT QUESTION PAPER SPECIFIC INSTRUCTIONS (Please read each of the following instructions carefully before attempting questions) ‘There are EIGHT questions divided in two Sections and printed both in HINDI and in ENGLISH. Candidate has to attempt FIVE questions in all. Question Nos. 1 and 5 are compulsory and out of the remaining, THREE are to be attempted choosing at least ONE question from each Section. ‘The number of marks carried by a question/part is indicated against it. Answers must be written in the medium authorized in the Admission Certificate which must be stated clearly on the cover of this Question-cum-Answer (QCA) Booklet in the space provided. No marks will be given for answers written in a medium other than the authorized one. Word limit in questions, wherever specified, should be adhered to. Assume suitable data, if considered necessary, and indicate the same clearly. Attempts of questions shall be counted in sequential order. Unless struck off, attempt of a question shall be counted even if attempted partly. Any page or portion of the page left blank in the Question-cum-Answer Booklet must be clearly struck off. SDF-U-MGMT/9 1 [P.T.0,‘WS—A / SECTION—A 1. Prrafafiaa 4 a wate a1 eet 150 weal A am Af: Answer the following in about 150 words each : (a) o © (a) (e) “aa dan 4 Sac TH @ sia wart 2, ae 8 ahaa” we amor T Roh AfC! see Ta A a wear aorar 8g safes eel ae zene star aitaTEa? “There is only one thing permanent in this world, ie., change.” Comment on this statement. In your opinion, what is more important for a government organization—stability or change? ‘ward afterall & siesta fate seem gen Prare Fagfie & steat ah ym ee a oe we 2) fafa gare difire anf fateh afer # fae were A gun fra on aA Most of the government officers fail to serve the purpose of overseas learning and development assignments. Suggest different interventions which can improve the return on investment on overseas training. RU wA van & waa HY ae on wt edie oT a ee AAT (iy wre A aealRea A A aa A fT A da APC) () Whether all types of stress are bad? Justify your answer. (@) Discuss the role of Yoga and Meditation in managing stress. undies aed, vi, gfe wa wrarrers fern % sift acrenfeer wa sream 3 a fated &, Ft Pr of sped 4 walters at ort 81 wal cen aaa A a cata oH aoe Aifare SA Ha Patera, aerate ger sera, A ate Bq sear seh ey Apart from physical ability, language, intelligence and emotional stability, honesty and integrity are the two most sought after characteristics required in any candidate. Describe the techniques followed in Recruitment and Selection to check these two characteristics of honesty and integrity. “ara 3 arate srcaifie araen A ster Seif siftrs 81” an sia ga ame a Tea BP Se Sen a SPea saree Frefia fare) “In India, social responsibility is more in theory than in practice.” Do you agree with this statement? Support your answer with suitable examples. wa GaN (Ge so) wena A A wie) sat aur aah @ or ae 8 sea BL AEA ‘HET Ga Vala (Te SNe ae Wo) FAST TH FART 81 GAT H Tao Go se THe A ‘den Afi area Fars Seite Aaa aA wea sae A TH (AReRA) a one A ca, ot em ers 3 ara deel Al areafiew ae wer we ERT New generation Human Resource (HR) managers are well-versed with numbers and technology. Human Resource Information System (HRIS) is one example of it. Briefly discuss HRIS. What attributes will you consider while framing an HR dashboard metrics, which can give a realistic picture of Human Resources in an organization? ‘SDF-U-MGMT/9 2 10*5=50 15(6) Ba Fate Hr ven Fares flea wan Set & Anfe vau fra a fa 8? a Fete aT saftenfea erat sa fra sara of ai, w & ed sya even tq ore 87 sen ae a ‘afta fire Fre In what respect is Henri Fayol’s contribution to management different from that of Taylor's Scientific Management theory? Do the general management principles given by Fayol still hold good and are they relevant to the modern organizations? Justify your answer. 1s (o) afin rea aan 8? ee aT Gi safe inane depha tg raeER Ta A ee eT bafngy en-are wften 3 fsa we 3 fe vas A ae A weTae aT 8? What is a learning organization? Outline the prerequisites for a creative and innovative organizational culture. How does it help the organization to survive in cut-throat competition? 10 (a) earth aster & rors a pales Aw wea EY 360-Reah Pores aE RA fader Hire) eeuies wi A areal A A GR A BY How can the performance of a government employee be appraised? Discuss 360-degree performance appraisal method. How can the barriers in the appraisal process be removed? 10 3. (a) aR wa Han cars (sige Who Zo) H sa Hw we A aE Bat A gee aes He Be aera ears ae WeTHR dU (Go Te Ho) Ba A ROMA ge A fader Arc With the advent of Information and Communication Technology (ICT), there has been a sea-change in all the functional areas of Management. In this context, discuss the future challenges of Human Resource Management (HRM) area in the next decade. 10 (b) TE Faas se var vicafers & 38 fi ei strc)” fader Ac feta A Av @wnfaa ae ara seat A orem Fife “Absolute decentralization is as hypothetical as absolute centralization.” Discuss. Explain the factors which affect the degree of decentralization. 15 (op “a an 8 ar AGF sa Pro han 81” eT oT ETB? aT aK pre Sr Fre ra Hak a aA ae ee Foren By aT wY-| A eT aT wet? “It is said that an organization devoid of power and politics is lifeless.” Do you agree? Give reasons for your answer. How can power and politics in an organization be positively moulded for better performance? 15 iQ) PreTes foo % sitfia, za-afafia wa orem sari # on ee ifm) see fra 4 atm sar aedate 2? il? Distinguish among Classical, Neo-classical and Contingency approaches to Organizational Design. Which approach in your opinion is the best? Why? 10 SDF-U-MGMT/9 3 |PT.o.() ( (@ “sfhoenfen area & fea 8 srtvenies dines wiPtar 81" ga we TH fort Fae fas ata a ives aechveattes Seat ar are ar bg oes wore wT a we Be “Informal organizations are detrimental to the interest of formal organizations.” Comment on this statement. In what ways can managers make most effective use of informal organizations to their advantage? apfard staat 2 am wa meee 82 eB Pe we ase Tee 9? ga de Pah ards a % Tua (Hho wHo Jo) aI saree AAG What do you understand by employee morale? How can it be boosted? In this context, give example of a Public Sector Undertaking (PSU). “cafe sree, afters arate A wena wee B 1" eT OTT TER FP SHA Se Ag aT fae aan Sra sare of Afar! “Personality factors influence individual behaviour.” Do you agree? Give reasons for your answer and also give suitable examples. aa ara Bawa & fe wee ae ferara &, ah ares areal ae waa A aeTeT a ETT ad 42 sage saree afta om soe aH ama HC Do you think that there are universal principles of management that affect the success of all organizations and managers? Support your answer with suitable examples. ‘we—B / SECTION—B 5, freafefed #8 yee a erm 150 weal Foe aifre : Answer the following in about 150 words each : (a) (b) (o vudiem ifr fe 88 qaar wa War Tarts (sige Bio Zo) A areas Fagor we wa Ben wa aaaer a eae eet Poe Ry THE Sere A ETT B ses Se aT Ewe TE Examine as to how Information and Communication Technology (ICT) has transformed the traditional marketing processes and buyers’ purchase behaviour. Justify your answer with the help of suitable illustrations. Sear segura sears Serer Seems Bs me cae Fer ee ra ese oh extant we @ waar 81” sey sereca af Pe HT wT Preo | “Accounting ratios are mere mathematical relationships expressed between interconnected accounting figures and at times may be misleading.” Elucidate the statement with suitable examples. AR wa waits aed an aml A Gay Faron FA FART sta EK oT age eat Re ect ara wast Ba Explain briefly the costs and benefits associated with holding inventory. What are the considerations determining the maximum level and minimum level of inventory? SDF-U-MGMT/9 4 15 15 10 10 10%5=50(a) 3a wen fea cera-frufer (wife) A Ae ACI GA ser ao aenge, set aH ‘amra-faufen faftrat sam A srt €1 Distinguish between Job and Process costing. Also state the industries, where the above costing methods are used. (e) “dir a ‘cher’ wrifa 4 ae Fe GF fawn fefeat A sage sere a ere Aire, A dis! gam ‘Shera’ oii see tq Porat & feta at wena ach FI Distinguish between ‘pull’ and ‘push’ strategies. Explain the marketing situations with suitable illustrations that influence a marketer's decision to adopt ‘pull’ vs. ‘push’ strategy. 6. (a) fara gu seme 215% Bah fis feed ara sea ea A gu ay BAA aT ees BP of race ara gwen fear aa 8) seehyia ara Hea & ga sor & fee we Tan &q GH ays aT he ater Fan APE India is the largest producer of milk in the world accounting for over 21% share in global milk production. However, its share in the international market remains negligible. Prepare a comprehensive Market Research Plan to explore potential for India’s dairy products in the international markets. 15 ) arin sriaze A ARP vReeeT A aren Ae) AA A Ht aren whem Afae, ot ariag visor A sae ach $1 Explain the Modigliani-Miller hypothesis of dividend irrelevance. Also critically examine the assumptions underlying the irrelevant hypothesis. 15, fo) ties feo A aaa A A ame (fo ato se Fo) © 5,00,000 81 at A a 12% shea aT, Ky % F20,00,000 sea am #1 Fel dt A aI, K, 18% aarfia 8) () Teas sara ar wer ed Eel ar ada AA sifea fare fi) WEA wa hee a, K, frafta fie) (ii) 4 F 10,00,000 A Yoh ar Priva eA aw fran ax wh 2 al & 10,00,000 % a ai ate Pen a1) Fe A cra sre we AL ore 8) fers Baa werTET wa A HA Ha A aT 16% aH SEH saa ay senna en Al sageien FE Mohan Ltd. has earnings before interest and taxes (EBIT) of © 5,00,000. The firm currently has an outstanding debt of f 20,00,000 at an average cost, Ky of 12%. Its cost of equity capital, K, is estimated to be 18%. () Determine the current value of the firm using the traditional approach. fii) Determine the firm's overall capitalization rate, Ky. (ii) The firm is considering to issue the capital of € 10,00,000 in order to redeem 10,00,000 debt. The cost of debt is expected to be unaffected. However, the firm's cost of equity capital is to be reduced to 16% as a result of decrease in leverage. Would you recommend the proposed action? 20 SDF-U-MGMT/9 S [P-1.0.Te (a) BH, TH, ee es wes a Fate a gD ae a Ga PT aa BI te after sean a bg Sees ann one A aren Ia (i) “as Sea wa “ae Wea’ A sR A) (i) Creating differentiation even in commodities such as milk, water, edible oil, etc., lead to creation of strong brands. Explain alternate branding strategies employed to create such differentiation. (i) Differentiate between ‘brand equity’ and ‘brand identity’. () YA cheetah yea Aga (Alo Yo lo Ho) aan 8? A See ATTY eT 8? Hh aT aT (te tHe Tae) cen Myfs aTaK Ta (THe Ure Ueto) H sy a sR aA? What is Capital Asset Pricing Model (CAPM)? What are its underlying assumptions? How will you distinguish between Capital Market Line (CML) and Security Market Line (SML)? 10 (o) 2 after gem fiom A ath Bw get % fiwe fPre €1 Sa GAH sre A fee cafiror Ta #, WATT ET © 1,250 frre gant ted om ser tq WHA IU AANA FL fare BAR Ge 8 AS te oT slant Pee fem 8 BA AH ona Ge Bl sea TR freien & : faba A fame a ©8,000 4,500 at ag aT ara a 50% fara 1 50% age © 2,250 © 750 say Preafefara weal & om fae: (amen i fe wt Rim 4, fein BAA ET ora tI (i) aaa A ao seh Be ze ge fea ae Bg Re BaD Pe fa aera eT, amr BAT afte aise aT © 350 8? ‘Two competing retail vendors A and Bare located adjacent to each other. Both occupied buildings of the same size, paid the same rent, i.c., © 1,250 and charged similar prices for their products. Vendor A employed three times as many employees as B and has twice as much income as B. Other data are as follows : Vendor A Vendor B [Sates 8,000 £4,500 [Cost of Goods Sold 50% of sales 50% of sales Wages © 2,250 © 750 You are required to answer the following questions : (Explain why vendor A is twice as profitable as vendor B. (i) By how much vendor B's sales have to be increased in order to justify the doubling of the number of employees at the same rate of pay, if B's desired operating income is © 350? 15, SDF-U-MGMT/9 6(a) Fa eae af 3 yp A sores % as BE aM Pea ae? Pa ad A oP a ara ere are ora A rarer ach safe? ae wef aT aT AEs, GT ARG a fies BA eal aah owl era are a Bz Is depreciation charged due to fluctuations in the value of fixed assets? Should depreciation be provided even if the firm is in loss during the financial year? Do firms charge depreciation on fixed assets, although the market value of the assets is higher than its book value? (@) wot % deg vere ae ae vate faa A ome we Af) we fat a Aa a A eT wat? Distinguish between Cash flow and Fund flow statements of a firm. What is the significance of preparing these statements? (oy eaten 3h A ra a Ae BY ae nf Si A A, eT sk A a a Bi #2 om on Bg are ee AAC) What is the significance of cost of capital in capital budgeting? Is the cost of preference shares lower than the cost of equity shares? State reasons for your answer. () FA a FRA F 20,00,000, sRatarttet aT F 14,00,000, earl arma & 4,00,000 Tat 10% =arat #8 F 10,00,000 7 8) ware, fara wa dgm feata A rT fare ale wai a Gi a a same (fo to aT Zo) Aa TET Fen are 8, at wera ome ara 3 ert gfe A renee Bo? A firm has sales of ® 20,00,000, variable cost of ® 14,00,000, fixed cost of ¥4,00,000 and debt of € 10,00,000 at 10% rate of interest. Calculate the operating, financial and combined leverages. If the firm wants to triple its earnings before interest and tax (EBIT), how much of a rise in sales would be needed on a percentage basis? (@) ) Sra TRA wa go sha BG Bow wo ew ores ge ArT ara 2, ah fee ahs Ofer & fares erst aren 81 se afte a a A Tafera Thee feo are & dant Feta Ff) (iy aries Por sagen a fafa ee aepeh write erph ata cer wads da ar day F Fries Fife) (‘Everything is fair in love and war’ and marketing is considered to be a strategic war fought against competitors in a civilized manner. Examine the above axiom with reference to prevalent unethical marketing practices in India. (ii) Briefly evaluate the relevant legal framework and enforcement mechanism to curb unethical marketing practices. te 10 10 10 15 15 SDF-U-MGMT/9 7 20SB—288