SAP

User
Experience
Strategy

June 2016
© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 1
 Disclaimer
This presentation outlines our general product direction and should not be relied on in
making a purchase decision. This presentation is not subject to your license agreement
or any other agreement with SAP. SAP has no obligation to pursue any course of
business outlined in this presentation or to develop or release any functionality
mentioned in this presentation. This presentation and SAP's strategy and possible
future developments are subject to change and may be changed by SAP at any time for
any reason without notice. This document is provided without a warranty of any kind,
either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no
responsibility for errors or omissions in this document, except if such damages were
caused by SAP intentionally or grossly negligent.

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 2

 User
Experience
Drives
Innovation

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 3

 The Value of UX

Monetary
Value
Gain Productivity, Data Quality
Launch
Save Training Costs

Decrease Change Requests, User Errors UX Value Calculator

Human
Value Increase User Satisfaction, Customer Loyalty, Solution Adoption

Strengthen Relationship (IT and Business)

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 4

 The Future of UX
Social Business
Collaborative Benchmarks

Holistic Experience Humanized

Natural Language
Personal + Business
Context-aware
Learns

Remote Workforce
Beyond Enterprise Boundaries
Microwork

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 5

 Mindset

People

DESIGN
Business
INNOVATION

Technology

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 6

 SAP’s UX Direction: SAP Fiori

•
People •
•

SAP Fiori
Business

• •
Technology
• •
• •

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 7

 SAP Fiori Concept

Role-based simplification of business

processes

Shift from monolithic solutions to

activity-based apps Finance Procurement

Empowers you and the way you work

Human Resources CRM

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 8

 SAP Fiori Design Principles

Role-based Adaptive Simple Coherent Delightful

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 9

 Single Point of Entry for Business Applications

Single point of entry

for end users
On-premise Cloud

SAP delivered
software

Custom built
and 3 rd party
software

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 10

 User Focus: Infos and Actions at Your Fingertips
„User Flow“
in focus

Collaborate in Leverage the

context of the user‘s work
business process context

One place
to search Work wherever
you are

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 11

 SAP Fiori Design Innovation
Main Content
Me Area Notifications

Watch Video

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 12

 User
Experience
Meets
Execution

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 13

 Execution of SAP’s UX Strategy

NEW & RENEW EMPOWER

Delivering over time SAP Fiori UX across SAP Solutions * Customers to innovate through User Experience

Business Customer
Networks Experience Education & Best practices

Digital Core
Tools & Technologies
Internet of Things
Workforce
Engagement
and Big Data UX Design Services

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 14

 SAP Business Suite

SAP Fiori running on SAP HANA Cloud Platform SAP Fiori apps reference library
www.sap.com/fiori-demo www.sap.com/fiori-apps-library

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 15

 Harmonize Analytics UX
Harmonization of Analytics User Experience
SAP Fiori launchpad as Single Point of Entry

Planned for • Lumira • BI Admin Cockpit

• BI Launchpad • Design Studio
• Central Management • Predictive Analytics
Console • …

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 16

 Fiori UX with Embedded Analytics
Embedded
Analytical Interactive
Drilldown
Immediate insights

Transactional Frequently used

Business critical SAP HANA Platform
Need for information
Task relevant information
Transparency on data
Realtime data

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 17

 Boardroom Redefined

Powered by SAP S/4HANA Watch Demo Video >

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 18

 SAP Fiori: User experience for SAP S/4HANA

SAP Fiori SAP Fiori for iOS

Familiar behaviors across device types iOS behaviors and capabilities

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 19

 SAP Fiori: User experience for SAP S/4HANA
Single entry point Native iOS
via SAP Fiori launchpad mobile experience for
high-impact scenarios

Domain specific
infos and actions

Enter details and

explore in depth

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 20

 SAP Fiori for iOS

SAP Fiori for iOS unifies the

familiar experience of iOS with
SAP’s deep understanding of
business users’ needs for a native
iOS enterprise mobile experience
for high-impact scenarios.

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 21

 Cloud E.g.

New Home Page People Profile

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 22

 Execution of SAP’s UX Strategy

NEW & RENEW EMPOWER

Delivering over time SAP Fiori UX across SAP Solutions * Customers to innovate through User Experience

Business Customer
Networks Experience Education & Best practices

Digital Core
Tools & Technologies
Internet of Things
Workforce
Engagement
and Big Data UX Design Services

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 23

 Customers to Innovate through UX

Education & Best practices

Discover Design Deliver

Tools & Technologies

UX Design Services

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 24

 Education & Best Practices To help you get the UX skills you need

SAP Splash

Design Thinking Playbook Design for non-designers

• Design Guidelines
• Design Knowledge
• UX Value Calculator Scenes OpenSAP: UX courses
• Galleries with templates
• Community

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 25

 Tools & Technologies
To discover, design, develop, adjust and deploy SAP Fiori UX

Prototype
Ideate Validate

Discover Design Deliver

Scope Develop
Synthesize Deploy
360º Research Test

Splash BUILD SAP Web IDE

SAPUI5
SAP Fiori launchpad
SAP UI theme designer
SAP Fiori Cloud Edition /
SAP Fiori apps reference library
SAP Screen Personas
© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 26
 User Experience as a Service (UXaaS)
SAP Splash

Build Discover & Design

UI Theme Designer
related

SAP Web IDE

Scale
application SAPUI5
design and
development SAP Fiori launchpad / SAP HANA Cloud Portal
Develop & Deploy
HCP Mobile Services/ SAP Fiori Mobile related
SAP Jam

SAP Web Analytics

SAP HANA Cloud Platform (HCP)

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 27
 UX Design Services
to Help Customers on the UX Journey

1) Create business value with human-centered design

Discover Design Deliver

2) Foster design-led innovation culture at customers

People Process Place

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 28
 Success
Stories

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 29

 NHL
Transforming Fan
Engagement Through
Statistics

400 000+ views

in the first 3 days

over 18 million twitter

Impressions

© 2016 SAPSAP
© 2015 SE or
SEan
orSAP affiliate
an SAP company.
affiliate All rights
company. reserved.
All rights reserved. Public 30
SAP UX Design Customer Success Stories
powered by SAP UX Design Services & SAP Fiori & SAP Screen Personas
CA China
Apaxo
PPC CHIO City of
AMG Technologies Grand
Cement Aachen Boston
Auto

City of Coca-Cola Dunn

DEL eBay Enactus Enjoy Jazz
Heidelberg <
Hellenic Edwards

Ferrovie Hampshire Heidelberg

dello Stato Freescale Gameforge Greatship County University
Innovabee
Italiane Council Hospital

Insurance SAP HANA NCT

Job or Not Migros NamPower NHL
Company + Google
Glass

Oil and Protestant Sailing Sharks

Gas OTE Church SAP IT Siemens
Analytics Foundation
company Group Heidelberg

State of The Walt Türk Vilore

Sybase Disney Unilever
Indiana Telekom Foods
Company

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 31

 Design Recognition

SAP Fiori 2.0 SAP BILT “SAP Fiori UX: It is not SAP Apphaus Heidelberg
SAP Medical Research Insight a matter of if, but when
and how.“

SAP Patient Explorer SAP AppHaus Heidelberg SAP Scouting SAP Consumer Insight 365

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 32

 SAP Helps You
To Innovate
Through
User Experience

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 33

 References & Links
Where to go for more information

Learn everything about Fiori: sap.com/fiori

Start your UX journey and get involved: experience.sap.com

Calculate the value of UX: experience.sap.com/designservices/

Experience SAP Fiori UX: sap.com/fiori-demo

SAP Fiori apps reference library: sap.com/fiori-apps-library

Explore UI technologies: sap.com/uxexplorer

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 34

 Thank You!

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 35

 © 2016 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate
company.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP
affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark
information and notices.

Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP
SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company
products and
services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed
as constituting an additional warranty.

In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to
develop
or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible
future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies
at any time
for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are
cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making
purchasing decisions.

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 36

 © 2016 SAP SE oder ein SAP-Konzernunternehmen.
Alle Rechte vorbehalten.
Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, ohne die ausdrückliche
schriftliche Genehmigung durch SAP SE oder ein SAP-Konzernunternehmen nicht gestattet.
SAP und andere in diesem Dokument erwähnte Produkte und Dienstleistungen von SAP sowie die dazugehörigen Logos sind Marken oder eingetragene
Marken der
SAP SE (oder von einem SAP-Konzernunternehmen) in Deutschland und verschiedenen anderen Ländern weltweit.
Weitere Hinweise und Informationen zum Markenrecht finden Sie unter http://global.sap.com/corporate-de/legal/copyright/index.epx.
Die von SAP SE oder deren Vertriebsfirmen angebotenen Softwareprodukte können Softwarekomponenten auch anderer Softwarehersteller enthalten.
Produkte können länderspezifische Unterschiede aufweisen.
Die vorliegenden Unterlagen werden von der SAP SE oder einem SAP-Konzernunternehmen bereitgestellt und dienen ausschließlich zu Informationszwecken.
Die SAP SE oder ihre Konzernunternehmen übernehmen keinerlei Haftung oder Gewährleistung für Fehler oder Unvollständigkeiten in dieser Publikation.
Die SAP SE oder ein SAP-Konzernunternehmen steht lediglich für Produkte und Dienstleistungen nach der Maßgabe ein, die in der Vereinbarung über die
jeweiligen Produkte und Dienstleistungen ausdrücklich geregelt ist. Keine der hierin enthaltenen Informationen ist als zusätzliche Garantie zu interpretieren.

Insbesondere sind die SAP SE oder ihre Konzernunternehmen in keiner Weise verpflichtet, in dieser Publikation oder einer zugehörigen Präsentation
dargestellte Geschäftsabläufe zu verfolgen oder hierin wiedergegebene Funktionen zu entwickeln oder zu veröffentlichen. Diese Publikation oder eine
zugehörige Präsentation,
die Strategie und etwaige künftige Entwicklungen, Produkte und/oder Plattformen der SAP SE oder ihrer Konzernunternehmen können von der SAP SE oder
ihren Konzernunternehmen jederzeit und ohne Angabe von Gründen unangekündigt geändert werden.
Die in dieser Publikation enthaltenen Informationen stellen keine Zusage, kein Versprechen und keine rechtliche Verpflichtung zur Lieferung von Material, Code
oder Funktionen dar. Sämtliche vorausschauenden Aussagen unterliegen unterschiedlichen Risiken und Unsicherheiten, durch die die tatsächlichen
Ergebnisse von den Erwartungen abweichen können. Die vorausschauenden Aussagen geben die Sicht zu dem Zeitpunkt wieder, zu dem sie getätigt wurden.
Dem Leser wird empfohlen, diesen Aussagen kein übertriebenes Vertrauen zu schenken und sich bei Kaufentscheidungen nicht auf sie zu stützen.

© 2015 SAP SE or an SAP affiliate company. All rights reserved. Public 37