41 56 1 PB

Chitra Laksmi Rithmaya

PENGARUH KEMUDAHAN PENGGUNAAN, KEMANFAATAN, SIKAP,

RISIKO DAN FITUR LAYANAN TERHADAP MINAT ULANG NASABAH
BANK BCA DALAM MENGGUNAKAN INITERNET BANKING
Chitra Laksmi Rithmaya ABSTRACT

STIE Perbanas Surabaya The use of Internet as a shopping medium has started to
become popular nowadayd. Banking service providers also
need to predict the acceptance of the Internet by consumers,
Informasi Artikel and understand why they do such use. This opportunity is used
Riwayat Artikel by banks in Indonesia, both government and private banks,

because Internet as a media is an innovation that is enough

! to give the opportunities and challenges in its development.

Development of services performed by technology based
"
# banking (electronic transaction) in the form of internet

banking, mobile based mobile banking (phone banking), the

use of ATM (authomatic Teller Machine), Credit Card and
M31 others are compulsory for banks in Indonesia to grab market
share. Nowadays, internet banking is a major concern and
a revolutionary weapon of strategic operations of the bank,
Kata Kunci
for delivering as well as for competing among banks. The
Ease of use, usefulness,
The attitude of use, ease of use, usefulness, the attitude of use, risks and service
Risks, service features, features variables towards the reset interest of the customers
Interest reset of Bank BCA Internet banking. The data used in this study
were primary data obtained by distributing questionnaires
to customers who use internet banking. By using multiple
DOI linear regression analysis, in a simultaneous test using the
$%$&jrem'
with the dependent variable. Partially, expediency variable
!"#$ %
& ' !"*$
% &
' !"+$
% & '
!"-$ %
impact on the reset interest.
ABSTRAKSI

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JOURNAL of RESEARCH in ECONOMICS and MANAGEMENT Volume 16, No. 1, Januari – Juni
(Jurnal Riset Ekonomi dan Manajemen) (Semester I) 2016,
Halaman 160-177
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Halaman 160-177
U(
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3
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Penelitian ini telah memberikan hasil DAFTAR RUJUKAN

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the Requirements for The Course on
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Chitra Laksmi Rithmaya 

    

PENGARUH KEMUDAHAN PENGGUNAAN, KEMANFAATAN, SIKAP,

Chitra Laksmi Rithmaya ABSTRACT

  because Internet as a media is an innovation that is enough

!  to give the opportunities and challenges in its development.

# banking (electronic transaction) in the form of internet

  (       

 !/ .Authomatic Teller Machine), Credit

     (e-channel)  " 

  internet )     )       )

     Internet banking           * 

  "6 "    ) )     )  

 (  

    

  usefulnessPerceived ease of use 0  

 2B' internet     

  internet banking )    / ))

 internet banking5   ,  '/28 O       

   )- 

 internet banking.selain itu    

  Perceived Ease of Use, dan Perceived

  internet banking@  

    

     *

 (        )   

         " (- 

  )     *     *

   A * )  .#8 0   (

     (          )   

 internet banking        ) *

internet banking dinilai

  karena trust  *  

  internet banking niat konsumen untuk melakukan transaksi

Resiko Minat Pemanfaatan Teknologi Informasi

      ))

    

Fitur Layanan 

 .71) 8 transaksi melalui internet banking

  melakukan transaksi

 internet banking jelas  U  ( 0   * 79) adalah

 internet banking disediakan internet banking 

 *   banking *

 internet banking kebutuhan nasabah

 internet banking    U  (    .A8 *     ( *

.73) adalah  *    ( ((  .

  (  internet

  internet banking (    

internet banking dinilai -  

      

  " K.) ;8H " K.) 98H

    

.) D8H  " K.) 8

)  )       

)  )         *   )  *

 1. internet banking    " 

* internet banking   )  )

internet banking jelas dan mudah

internet banking Q(

internet banking  "   " 

internet banking    

internet banking  

.73) 1. internet banking  *

Chitra Laksmi Rithmaya

because Internet as a media is an innovation that is enough

! to give the opportunities and challenges in its development.

# banking (electronic transaction) in the form of internet

(

!/ .Authomatic Teller Machine), Credit

(e-channel) "

internet ) ) )

Internet banking *

"6 " ) ) )

(

usefulnessPerceived ease of use 0

2B' internet

internet banking ) / ))

internet banking5 , '/28 O

)-

internet banking.selain itu

Perceived Ease of Use, dan Perceived

internet banking@

*

( )

"(-

) * *

A*) .#8 0 (

( )

internet banking ) *

internet banking dinilai

karena trust *

internet banking niat konsumen untuk melakukan transaksi

))

Fitur Layanan

.71) 8 transaksi melalui internet banking

melakukan transaksi

internet banking jelas U( 0 * 79) adalah

internet banking disediakan internet banking

* banking *

internet banking kebutuhan nasabah

internet banking U( .A8 * ( *

.73) adalah * ( (( .

( internet

internet banking (

internet banking dinilai -

" K.);8H " K.)98H

.)D8H " K.)8

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internet banking Q(

internet banking " "

internet banking

internet banking

.73) 1. internet banking *

internet banking *

internet banking

internet banking tidak memiliki resiko

internet banking di masa

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maka Ho diterima dan Hi ditolak,

Deskripsi Variabel Penelitian

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