New Product Development

Quiz 1:

October 18, 2018

Total Marks: 25

Asma Rafique

Answer the following questions.

1. Describe different ways to add new products in existing business. (05)

2. If you are opening up a business in good or travel industry, which kind of opportunity
do you expect to be focused? Which type of problems can hinder your performance?
(05)
nd
3. For your identified opportunity in 2 question, describe its Product Innovation
Charter (PIC). Also conduct its competitive analysis. (10)

4. Take Google as example of brand, write down its few products and draw strategic
portfolio model for them. (05)

Best of Luck!!!