TABLE OF CONTENTS

EXECUTIVE SUMMARY
I. INTRODUCTION
II. RESEARCH DESIGN AND METHODOLOGY
III. MACRO ENVIRONMENTAL ANALYSIS
3.1 Economic Forces
3.2 Political Forces
3.3 Technological Forces
3.4 Social/Cultural Forces
3.5 Environmental Forces
IV. INDUSTRY AND COMPETITOR ANALYSIS
4.1 Industry Value Chain
4.2 Porter’s 5-Forces Model
4.3 Strategic Positioning Analysis and Recommendation
4.4 Market Share, Size and Growth Trends
4.5 Competitive Profile Matrix (CPM)
4.6 External Factor Evaluation (EFE) Matrix
V. COMPANY ANALYSIS
5.1 Vision Statement
5.2 Mission Statement
5.3 McKinsey’s 7s Framework
5.4 Key Financial Ratio Analysis
5.5 Internal Factor Evaluation (IFE) Matrix
VI. STRATEGY FORMULATION
6.1 Strengths, Weaknesses, Opportunities, Threats (SWOT) Matrix
6.2 Strategic Position and Action Evaluation (SPACE) Matrix
6.3 Boston Consulting Group (BCG) Matrix
6.4 Grand Strategy Matrix
6.5 Internal-External (IE) Matrix
6.6 Summary of Strategies
 6.7 Quantitative Strategic Planning Matrix (QSPM)
VII. STRATEGIC OBJECTIVES AND RECOMMENDED STRATEGIES
7.1 Recommended Revised Vision and Mission
7.2 Strategic Objectives
7.3 Recommended Business Strategies
7.4 Recommended Organizational Strategies
7.5 Financial Projections
7.6 Overall Evaluation of Strategies
VIII. ACTION PLAN AND DEPARTMENTAL PROGRAMS