Consultancy Project

On

Visual Merchandising & Fashion Forecasting

Submitted to

Pehrawa Boutique, Khanna

&

Submitted By

Ms. Arshdeep Kaur

Assistant Professor

Department of Fashion Technology & Design

Desh Bhagat University

Mandi Gobindgarh

Desh Bhagat University

Mandi Gobindgarh

2018
About Bouique
Khanna is a city of trade and commerce and is world famous due to its large Grain world famous
Market as it is one of the largest food grain suppliers of Asia. With the advent of modernization,
Khanna has seen alot of progress on the trade scenario and the living standards of the people of
Khanna has improved drastically, Today, Khanna’s trade market has a lot of scope and
opportunity for designer wear specially made dresses, designer salwaar suits, designer dress
material etc. This has led to the opening up of many boutiques, which are run by women
entrepreneurs and provide exquisite range of sarees, salwaar suits, dress materials, designer wear
and many other elegant forms of dressing.

Pehrawa Boutique

Address: Behind Grain Market, Khalsa School Road, Khanna 141401

From Pehrawa Boutique

Pehrawa Boutique in Khanna is a top company in the category Boutiques, also known for
Ladies Boutique and much more. We provide good customer service. We take order from
overseas. We ship orders to all foreign countries. For recent designs and new selection.We
provide the different way of display/ presentation of the product as compare to another.

We are the specialist of Women's wear i.e. Designer Suits, Ladies Kurti and Anaarkali Suits and
dress materials for ladies outfits.

Why choose Pehrawa Boutique?

Pehrawa Boutique is provides real time experience of working on design development projects
with international costumers. The dedicated placement team to help students get job placements
in various fashion fields like fashion designers and Fashion Merchandisers etc.

Services
Pehrawa Boutique provides the best responsive design & development services in Khanna for
organizations of different scale, size and domain expertise.We have a team of experienced
professionals adept in latest technology and focus on upcoming trend analysis.

Pehrawa Boutique provides the Online Marketing service in Punjab. We can help you in
finding your target customers, measure the interest in your products & services, and finally
benefit from all that.

Visual Merchandising & Fashion Forecasting Consultancy will help businesses stay focused
on their customers with innovative and effective approaches to marketing, sales and customer
service.

Pehrawa Boutique provides some special services like:

✓Fashion Designers for Bridal Wear, ✓Tailors For Ladies,

How we help?
 Providing the knowledge on Visual Merchandising
Visual merchandising is the practice in the retail industry of developing floor plans and
three-dimensional displays in order to maximize sales. Both goods and services can be
displayed to highlight their features and benefits. The purpose of such visual merchandising
is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as stores.

Techniques
 Interior displays
 Store layout
 Mannequins
 Lighting
 Music
 Colour
 Seasonal displays
 Fashion trends

 Providing the knowledge about Fashion Forecasting

Fashion forecasting is a global career that focuses on upcoming trends.
A fashion forecaster predicts the colors, fabrics, textures, materials, prints, graphics,
beauty/grooming, accessories, footwear, street style, and other styles that will be presented
on the runway and in the stores for the upcoming seasons.
The fashion forecasting process includes the basic steps of understanding the vision of the
business and profile of target customers, collecting information about available merchandise,
preparing information, determining trends, and choosing merchandise appropriate for the
company and target customer. Color and style are two of the important objects to forecast for
most buyers and merchandisers.
1)Long-term forecasting, 2) Short-term forecasting
Simply contact me by phone or email to get started:

88729-61474 arshdeep4774@gmail.com