CHAPTER 1

INTRODUCTION TO
MEDIA AND
INFORMATION LITERACY
OBJECTIVES
 Create a log that reflects their current use and
interaction with media and information.

 Define the key concepts (media, information,

technology literacy, and media and information
literacies).

Compare and relate the media and information

literacy framework to their own understandings and
competencies
.

Sign-up/enroll online in the MIL Portal as the class

learning management system
COMMUNICATION
 BASIC TYPES OF
COMMUNICATION

VERBAL NON-VERBAL
 VERBAL
It means communicating
with words, written or
spoken. Saying what you
mean and meaning what
you say.
 NON-VERBAL
Includes body language, such
as gestures, facial
expressions, eye contact and
posture. How you say
something is more important
than the words you choose,
but what you do when you
convey a message is also
important .
COMMUNICATION PROCESS
 10 LEVELS OF INTIMACY IN
TODAY’S COMMUNICATION
 “Whatever words
we utter should be
CHOSEN WITH CARE
for people will hear
them and be influenced
by them for good or ill.”
How is COMMUNICATION
affected by
MEDIA & INFORMATION?
MEDIA COMMUNICATION INFORMATION
TRADITIONAL
METHOD
21ST CENTURY
 MEDIA
The physical objects used to communicate with,
or the mass communication through physical
objects such as radio, television, computers, film,
etc. It also refers to any physical object used to
communicate messages.
 LITERACY
The ability to identify, understand, interpret,
create, communicate and compute, using
printed and written materials associated with
varying contexts.
 MEDIA LITERACY
The ability to access, analyze, evaluate, and
create media in a variety of forms. It aims to
empower citizens by providing them with the
competencies (knowledge and skills) necessary
to engage with traditional media and new
technolgies
TECHNOLOGY LITERACY
The ability of an individual, either working
independently or with others, to responsibly,
appropriately, and effectively use technological
tools. Using these tools an individual can access,
manage, integrate, evaluate, create and
communicate information.
 INFORMATION
A broad term that covers processed data,
knowledge derived from study, experience,
instruction, signals or symbols.
INFORMATION LITERACY

The ability to recognize when information is

needed, and to locate, evaluate, and effectively
communicate information in its various formats
INFORMATION LITERACY

The essential skills and competencies that allow

individuals to engage with media and other
information providers effectively, as well as
develop critical thinking and life-long learning
skills to socialize and become active citizens. !
MEDIA AND INFORMATION LITERACY

Ability of a person to access, retreive,

understand, create, evaluate as well as
share information and media content in
a critical, ethical and effective way
 Both are essential
Connected in for individual to
spreading function and
information with MEDIA LITERACY succeed in
different types today’s society
of media
Ability of a person to access, retreive,
understand, create, evaluate as well as share
information and media content in a critical,
ethical and effective way

INFORMATION TECHNOLOGY
LITERACY LITERACY
THEY COOPERATE TOGETHER TO
CONTRIBUTE TO THE PROMOTION OF
THE NEW LITERACY IN THE SOCIETY