Presented By

Neeraj Ramadoss –
2013167
Nilay Kohaley – 2013172
Pankaj Ruplani – 2013189
Praloy Kumar Saha -
Introduction
TPS
MIS
DSS
Strategy
Security
One of the fastest growing industry in the
world as well as in India.
With the advancement of the budget hotels
its pace is accelerated.
According to World Travel and Tourism
Council India has the potential of becoming
the number one tourist destination with the
demand growing at 10.1%/ annum.
The World Travel Organisation predicts that
India will receive 25 million tourist by 2015.
India currently has over 200,000 hotel
rooms and is still facing a shortfall of over
100,000 rooms(source-FHRAI).
India will be adding 114,000 hotel rooms
over the next five years and investment of
INR 40, 463.10 crore (source-HVS).
Application of aggressive strategies through
its campaign “Incredible India” to promote
tourism.
Indian hotel chain, part of the Tata group
Smart Basic Hotels
Fully owned subsidiary of IHCL (Indian Hotels
company ltd)
Largest hotel chain
100 years of presence in India’s hospitality sector
25 Ginger Hotels in India
Fresh and warm experience of an unsurpassed
value
To provide smart, clean and safe hospitality
offerings
Driven by respect for people
Values
Customer Driven Excellence
Entrepreneurship
Innovation
Valuing Employees
Speed and Agility
Planning
Organizing
Directing
Controlling
Information processing system for business
transactions involving the collection,
modification and retrieval of all transaction data
Also known as Real time Processing

Characteristics
Performance
Reliability
Consistency
Data Integrity
Ease of Use
One type of Transaction Processing System
Computerized systems incorporating registers,
computers and peripheral equipment, usually
on a computer network
Keep track of sales, labor and payroll
Generate records in accounting and book
keeping
Assists in generating powerful reports
Discovering trends that help in
improving operations
Use handheld POS to
collect orders which
sends information to
the server
Wireless systems
consist of drive through
microphones and
speakers
Need to be integrated
with another system
known as Property
Management System
Operate on the Cluster
Provides information that organizations
require to manage themselves efficiently
and effectively
Used to analyze and facilitate strategic and
operational activities
Functional areas in a hospitality Industry
Food and Beverage
Front Office & Back Office
Housekeeping
Security
Maintenance
Financial Controls and Accounts
Comprehensive software application used to cover
some basic objectives such as coordinating the
operational functions of front office, sales and
planning etc.
Automate hotel functions like guest bookings,
guest details, online reservations, telephone,
accounts receivable, sales and marketing
Property Management System interfaces with
various other systems such as front office, back
office, point of sale systems etc
PMS provides seven basic functions
Enable guests to make reservations
Enable guests to check-in/register when they
arrive and check-out/pay when they leave
Enable staff to maintain guest facilities
Account for guests’ financial transactions
Track guests’ activities for use in future sales
efforts
Interface with other systems
Helps in generating key indicator reports
related to the guests’ transactions and
activities
 Class of computerized information system that
support decision-making activities
Types of DSS
Data Driven DSS
Model Driven DSS
Document Driven DSS
Communication Driven DSS
The management has come up with a Customer
Relationship Management system based on the
working model of the hotel
A model for managing a company’s interactions with
current and future customers
System enables Ginger hotels to customize service
for repeat customers

Characteristics of CRM
Relationship Management
Salesforce Automation
Use of Technology
Opportunity Management
Target to Middle class customers
Corporate Tie-Ups
Loyalty Cards
Referral Systems
Travel Agents
Hop-on-Hop-off
Corporate Discounts
Electronic Safety Lockers
Electronic Key Card Access doors
Closed circuit cameras
All time Manned