Classification / Types of Mergers
Mergers and acquisitions are the ways in which businesses
get combined. They can be little intricate to understand all the
legal and tax issues surrounding the deals. Mergers and
acquisitions are two different business combinations,
although they are thought of as a generic term. Let us look at
the types of mergers and acquisitions, the ways the
companies can do business combinations.
DEFINITION OF Table of Contents
MERGER 1 Definition of Merger
2 Basis of Classifications
Amerger is a business / Types of Mergers:
transaction where an acquiring 2.1 Integration Form
company takeovers the target 2.2 Relatedness of
company as a whole. This Business Activities
results in only one company 3 Statutory Merger
4 Subsidiary Merger
remaining after the merger. The a
smaller target company loses its 3 consolation Merger
existence and becomes a part lorizontal Merger
of the bigger acquiring 7 Vartical Merger
company. ,
Integration
7.2 Forward
BASIS OF Integration
8 Conglomerate Merger
CLASSIFICATIONS / | 2 Market Extension
Mergers
TYPES OF 40 Product Extension
Mergers
MERGERS: 11 Complementary or
Supplementary Merger
Mergers can be differentiated Merger or Friendly
thotwlowinge depending on arm's Length Merger
14 Strategic Merger
INTEGRATION FORM
Mergers can be classified depending on how both the
companies physically combine themselves in the transaction
to form one entity.OF MERGER
MERGER ie « bosineee transaction where an sequiting company tskeowess the target company as a
whole, Meiger can be clatsiied baced on Form of Integration and Relatednertof business activities,
# CLASSIFICATION #
Based on Form of Integration Based on relatedness of business
Suntory Merger, Subsidiury Mexger, | ( Horzontal Merger, Vertical — Menges,
Consolidation Menger Congiomerste Menger, Market Extension.
Merger, Product Extension Mesger
Other foane of merger includes : Complementary or Supplementary Meme, Houle or Friendly
Merges, Anm’s Length Menger, and Stratege Menger
eFinanceManagement.com
Classification by the Form of
Integration:
The mergers can be classified as follows on the basis of
forms of integration:
STATUTORY MERGER
A statutory merger is one in which all the assets and
liabilitiesof the smaller company is acquired by the bigger
(acquiring) company. As a result, the smaller target company
loses its existence as a separate entity.
Company A + Company B = Company A
SUBSIDIARY MERGER
A subsidiary merger is one in which the target company
becomes a subsidiary of the bigger acquiring company. This
happens because the target company may have a known
brand or a strong image which would make sense for the
acquiring company to retain.
Company A + Company B = (Company A + Company B)Classification on the Basis of
Relatedness of the Business
Activities:
The mergers can be classified as follows on the basis of
relatedness of the business activities:
HORIZONTAL MERGER
A merger that happens between companies belonging to the
same industry. The companies have businesses in the same
space and are generally competitors to each other.
A horizontal merger is a feature of an industry which consists
of a large number of small firms / fragmented industry. The
level of competition is high and the post-merger synergies
and gains are much higher for companies in such industries.
The motivation behind such merger is economies of
scale and control of bigger market share.
VERTICAL MERGER
A vertical merger is a merger between companies that
produce different goods or offer different services for one
common finished product. The companies operate at different
levels in the supply chain of the same industry. The
motivation behind such mergers is cost efficiency, operational
efficiency, increased margins and more control over the
production or the distribution process. There are two types of
vertical mergers:
BACKWARD INTEGRATION
A vertical integration where a company acquires the
suppliers of its raw materials.
FORWARD INTEGRATION,
A vertical integration where a company acquires the
distribution channels of its products.MARKET EXTENSION MERGERS
A merger between companies that have same products to
offer but the markets are different. The reason behind such
mergers is access to bigger markets and an increase in client
base.
PRODUCT EXTENSION MERGERS
A merger between companies that have different but related
products but the markets are same. Such mergers allow the
companies to bundle their product offerings and approach
more consumers.
Other Classifications:
Besides the above classifications, there are other
characteristics of the deals also, that may further define the
types of mergers:
COMPLEMENTARY OR
SUPPLEMENTARY MERGER
Acomplementary merger aims at compensating for some
limitation of the acquiring company. The acquisition of target
company may be an attempt to strengthen a ‘process’ or
enter a new market. A supplementary merger is one in which
the target company further strengthens the acquiring
company. The target may be similar to the acquiring company
in this case.
HOSTILE OR FRIENDLY MERGER
A merger can be hostile or friendly depending on the
approval of its directors. If the board of directors and the
managers of the company are against the merger, itis a
hostile merger. If the merger is approved by them, it is a
friendly merger.
ARM’S LENGTH MERGERin this case.
Conclusion:
A business combination gets complex not only with the legal
issues but also with the type of a merger. A merger can vary
according to the way companies come together or their
economic functions. It is important to understand the type of
merger to appreciate the intricacies involved.