DAY 1 DAY 3

ENTREPRENEURSHIP - a dynamic UNIQUE SELLING PROPOSITION- it

process of vision, change , creation that
requires of an application of energy and
passion towards the creation and
implementation of new ideas and creative
solutions
identifies key areas where the business
excels in.
1.) nature of the business- what does ur
business do ? ( problem solution set up )

DAY 2 2.) goods & service offered - identify ur

Business plan : a formal statement of
BUSINESS GOALS, REASONS THEY ARE
ATTAINABLE AND PLANS FOR
REACHING THEM.
EXECUTIVE SUMMARY- is an overview.
Its purpose is to summarize the key points
of a document for its readers, saving them
time and preparing them for the upcoming
content.
BUSINESS DESCRIPTIONS- a short
description of who u are, what u are and
what do u plan to sell, why and to whom .
MARKETING & SALES PLAN- a
comprehensive document or blueprint that
outlines a business advertising and
marketing effort for the upcoming yr.
FINANCIAL PLAN - a comprehensive
format that includes capital contribution,
expenses budget, income projections and
projected profit/loss rations
product offering (specify the process in
arriving for the final product )
3.) location, facilities & technology- actual
location of the business, facilities and
technologies which are needed in order to
operate
4.) future plans & roadmap- plan of the
business for the next 5 yrs
Day 4
Marketing : satisfying customer's needs and
wants.
Sales : amount of goods or services sold in
a given time period.
IMC- a simple concept.
- its ensures that l all forms of
communications and messages are
carefully linked together.

COMPANY & MANAGEMENT PLAN- a

document plan that identifies the
organizational structure, management term
functions and plans for the personnel

APPEDNICES- are attachments for

preferences and documentation concerning
the business plan includes pictures ,book
references, magazines and article.