1 )Challenge: Apple has major level rivalry with the smartphone and technology markets.

Samsung being
a prime example in 2012 Apple is lost 30 billion $ in stock market value fobes 2012. Due to competition.
Amazon with their product the kindle for instance challenge the iPad significant.

Recommendation: Cost effectiveness of apple manufacturing process could be improve to attract board
consumers. Product prices need to be brought down without sacrificing product quality.

2 ) Challenge: Apple has come under government security in chine at a time. When it is encountering
stiff competition from Samsung May 2013. Chain labor issues result as apple facilities weren’t following
proper protocol regarding underage workers and overtime hours. This brought forward a numbers of
legal issues. In addition to generating a bad public image for the business.

Recommendation: Apple has since they worked on developing stricter polices in order to rectify their
past mistakes. Their suppliers Foxconn That ware found to have made these breaches have been
required to pay for the education of underage workers and improve employee working condition and
facilities drastically. Whilst apple has publicized these change they should continuous to do so in order
to help restore their public image bad perform more regular audit if their overseas facilities.

3) We need to improve for our Social responsibility in the future .Apple need to improve their audit of
the supplier. If they want get excellent reputation in the supply chain.

4 ) Suggest using rebort because it will save their cost and their budgets and utilize fever workers.

5 ) Use Reduce emission and using recycled technologies because it could save your Cost.

6) Apple to Developed and affirm its innovative culture more than ever. Extensive research should be
not only Business product line, but in CSR polies to ensure a continued creation for the loyalty with their
customer base due to the belief that the company is making quality decision for its people. Planet and
profit over all.