WA3: Annotated Bibliography

Jedidiah Shum

COMS 363
Djamasbi, S., Siegel, M., Tullis, T. (2010). Generation Y, web design, and eye tracking.
International Journal of Human-Computer Studies, 68(5), 307-323.
10.1016/j.ijhcs.2009.12.006

This article seeks to assess the importance of visual appeal when attracting the attention
of new users to a website, particularly the demographic group known as Generation Y
(ages 18-31). The article aims to determine how web aesthetics factor into the web-
browsing behaviors of this generation whilst taking several factors into account. These
include various web characteristics such as: the use of pictures, availability of search
features and the amount of text on a page.

The foundation of this paper is based upon two separate studies. In the first study,
information was obtained through the use of surveys and ninety-eight participants were
involved. In these surveys, participants would assess various websites’ visual appeal
based on several web characteristics. The second survey involved obtaining information
through the use of eye-tracking, including fixation and gaze pattern data. This particular
study is meant to reinforce the data already obtained through the first study.

The evidence obtained from this paper would certainly aid in the process of developing
solutions to the various web-design related problems found in sustainablecalgary.org.
The concept of sustainable living is one that is trending in Calgary, particularly with the
younger generation. The evidence from this paper would reinforce the need to
appropriately utilize appropriate web design techniques, enhancing the site’s ability to
reach out to Generation Y.

Rosen, E. D., Purinton, E. (2004). Website design: Viewing the web as a cognitive landscape.
Journal of Business Research, 57(7), 787-794. 10.1016/S0148-2963(02)00353-3

This article aims to emphasize the growing importance of the ability to convert web users
into loyal customers of a website through effective web design. Based upon studies in
environmental psychology, the authors of this article have developed the Website
Preference Scale (WSPS). This utilization of this tool provides insight into the
dimensions of various website design characteristics which, when used effectively, may
lead to higher repeated visits for sites.

An empirical study was created to develop and assess the WSPS, and data was collected
through the use of questionnaires. Essentially, the WSPS revolves around the dimensions
that make the Kaplan and Kaplan Preference Framework: coherence, legibility,
complexity and mystery. Based upon these four dimensions, the information obtained
from these questionnaires serves as the basis in determining the effectiveness of the
WSPS.
The data acquired in this article will provide an insight into variety of effective web
design principles that will enhance sustainablecalgary.org’s web presence through