TITLE GOES HERE

Speaker, Date

CLOUD GAMING 2015

READY TO LAUNCH

Phil Eisler
General Manager, NVIDIA Cloud Gaming
 NETFLIX FOR GAMES

Movies Music TV Shows Games

OPPORTUNITY
65M 15M 10M xxM

2
 GAME DISTRIBUTION
Global Game Sales

TOTAL TV
PC $30B
AVAILABLE $40B
MARKET $100B

Tablet
$10B
Phone
$20B

Source: NewZoo 2017 Forecast 3

 Digital Families

TARGET Latent Gamers

AUDIENCE

Streaming Enthusiasts

4
 GAMES ARE GROWING
5x in 7 Years

2008 2015
40 GB 40 GB

STORAGE
ANXIETY
8 GB 8 GB

Call of Duty Assassin's Call of Duty Assassin's

World at War Creed I Adv Warfare Creed Unity

5
 CLOUD GAMING

Instant Infinite
Play in 30 Seconds 100s of Games Online
2+ Hrs

PROMISE

Game Storage
Time to Launch
500GB

30 Sec

Console Cloud Console Cloud

Download Gaming Hard Drive Gaming

6
 1080P 60FPS

GAME
CHANGER

7
 GET BETTER AND BETTER

Pascal

Relative Graphics Performance

CLOUD 6x
CONSOLES Maxwell

Kepler
3x
1.5x

2015 2016 2017

8
 ENABLED BY
PERFORMANCE INCREASES
NVIDIA GameWorks™ Special Effects

PhysX
PARTICLES DESTRUCTION CLOTHING FLEX

IMAGE
VisualFX
QUALITY TURF EFFECTS HAIRWORKS VXGI FLAMEWORKS

OptiX INTERACTIVE RAY

TRACING AMBIENT OCCLUSION PROCEDURAL SURFACES LIGHT BAKING

Shadows
SOFT SHADOWS PARTICLE SHADOWS MOTION BLUR TERRAIN TESSELLATION

9
 “ By 2015, 100 million U.S. homes
should have affordable access to
download speeds of 50 Mbps”
FCC

BROADBAND “ Home broadband speeds double

in two years as UK overtakes EU
PLANS Ofcom
competitors”

“ Germany is promising a national

minimum of 50 Mbps by 2018”

10
 GLOBAL BROADBAND
Doubles Every 3 Years

Korea Japan Sweden USA Russia UK Germany

100

Average Peak Connection Speed in Mbps

75
TREND
50
1080p60

25
720p60

0
2012 2013 2014 2015

Source: Akamai’s State of the Internet Reports 11

 HOME
NETWORKS

12
SHIELD-READY
ROUTERS

13
 WiFi
2.4GHz
28% Ethernet
48%
HOME
NETWORKS
WiFi
5GHz
24%

14
 9 MONTH TEST

100k+ users 181 countries

BETA
FACTS 600k hours 4.5/5 rating

2M+ sessions 15 mbps

15
 LATENCY DESIGN

150 ms

LATENCY
DESIGN

16
 End-to-End Latency by City
San Francisco
Tokyo
Seattle
New York
Los Angeles
Atlanta
London
Paris
Stockholm
Toronto

100 120 140 160 180 200 220

BETA Minimum 50th Percentile 85th Percentile

User Latency Tolerance

RESULTS 35

Session Length (min)

30
25
20
15
10
5
0
120 140 160 180 200 220 250 300
Session Latency (ms)

17
 100M
Broadband
Households

GLOBAL 100M
Broadband
Households
50M
Broadband
Households

REACH

Plus 200M Broadband Households in the BRIC Nations 18

 Saints Row 3 - Action 7%

Lego Marvel Super Heros - Family 6%

Batman Arkham Origins - Action 6%

Lego The Movie - Family 5%

MOST Borderlands - Action 5%

POPULAR Batman Arkham City - Action 4%

Dirt 3 Complete Edition - Racing 3%

Orcs must die - Action 3%

Toybox Turbos - Family 3%

Red Faction Guerilla - Action 3%

19
 “ I LOVE NVIDIA GRID! this is awesome!!! 10 stars
for you guys! This is an awesome game service!”

“ This is the future of gaming. It is only natural to

see the hardware that drives our gaming moved
into the cloud”
HAPPY
“ THIS IS PROBABLEY THE COOLEST THING EVER!!
USERS I'm playing full PC games via my NVIDIA shield
flawlessly!!”

“ Bar none!!!! I've tried other cloud gaming

services and this has been the best I've
experienced.”

20
 GAMES AVAILABLE TODAY
300 Games Licensed for Cloud Gaming

CONTENT

21
 GAME RELEASE WINDOWS
Long Tail Revenue for Developers

$59

BUSINESS $49

Game Price
MODEL $39

$29

$19
GameStore GamePack

0 3 6 9 12 15 18 21 24
Months from Launch

Game Price History Source: IsThereAnyDeal.com 22

 FASTER AND MORE INSTANT

GRID
6X Pascal
2017

CLOUD GAMING 3X
GRID
Maxwell

Performance
2016
ROADMAP
GRID Kepler
1.5X 2015

Console
Gaming
1X 2014

3hrs 3min 30sec 3sec

Time-to-Play
23
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