3.

Promotion Strategy:

- Using popular social sites: two main channels

+ Official website www.biostraw.com
+ Official accounts on some popular social networking sites such as
Facebook, Instagram, Twitter,…
 Customers can easily get access to them and search for our company’s and
product’s basic information. Moreover, if the customers visit our pages
regularly, they can get daily update on our newest products as well as latest
sales promotion.
 If the customers want more information, they can inbox or DM (direct
message) us for further details. The administrators will always be available
to answer their questions.

- Using visual advertising:

Thanks to the development of technology, visual advertising is now one of the most
used techniques in many marketing plans. Therefore, by using eye-catching images
and informative videos on our TV commercials and Youtube channel, we hope that
we can make an impact on imprinting our product’s name and its core value on
customers’ mind.

4. Distribution Strategy:

We will cooperate with two main distribution channels including:

- Big retail chains like Circle K, Ministop, Vinmart, …

 Their biggest advantage is that they are available everywhere in our country.
Therefore, customers can just go to the nearest convenient store to their
house to get BioStraw.
- Big supermarket chains like Big C, Metro, LotteMart,…
 They are suitable for customers who want to buy BioStraw in larger amount.
- Customers can also contact us directly to order

5. Pricing Strategy:

We will focus on Status Quo Pricing, which means our prices will not be different
from those of our competitors.

Our quotation and discounts are as follows:

Quantity Price Discount

1 400 VND
30 (1 pack) 10 000 VND
> 30 packs 285 000 VND 5% off net price