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20190917191233donner Case 1
20190917191233donner Case 1
Current Situation:
Donner Company was founded in 1985. The company produces circuit boards for several
electronics manufacturers. Donner’s top management team is consists of engineers who have an
extensive experience in electronics manufacturing. By the end of 1987, the company was facing
a fierce competition from 750 printed circuit manufacturers in the United States. The increase in
the number of circuit boards manufacturers was due to the growth in the industry of electronics.
Although the company was successful, Donner suffered from several operational problems that
influenced the company negatively. The management felt that they should review the company’s
current position to improve and plan for next year’s operations.
Analysis:
Process Flow:
The process flow in Donner Company consists of three stages: preparation, image transfer and
fabrication, this method is known as “ Soldermask Over Bare Copper.” Each of these stages
have its own steps. The first stage is preparation. In this stage Donner Company receives an
artwork from customers; This is used to develop a negative image. After that the size of the
panel and the image repeat rate is determined. Next, the laminate will be inspected to be certain
that it has zero defects and it will be sheared into 12X18 panels. The final step in this stage is to
determine the hole locations where the panel will be punched. The second stage is image
printing. In this stage the company uses CNC to drills holes in the panel then it goes through a
process called metallization which is basically a copper immersion bath. After that the panels
will be cleaned by washing them with dry film photoresist. Next, the DFPR will be removed
from the artwork and exposed to UV light. Finally the DFPR will be chemically striped and it
goes to a process called etching process.
The final stage is fabrication. The first step in this stage is processing the panels with solder
mask silkscreen. Then panels will be dipped into a solder bath. After that the panels will be
modified into their finished shape. Finally a visual inspection will be conducted on panels and
they also will be, electronically tested, packaged, and shipped.
DFPR Capacity:
When there is 1 board, Donner will use the manual drill as it is both time and cost effective. This
results in a standard labor time of about 6.39 hrs. When there is eight boards Donner will use the
drill and it will be 10.25 hours. Lastly when there is 200, the break-even point, either tool can be
used which will result in a time of 30.67 hours.
Recommendations:
The three-year recent Donner Company has positioned itself well inside each the tiny volume,
modified computer circuit boards market similarly because the massive volume, generic
(captive) computer circuit boards market.
Large electronic companies created their elements in captive retailers, whereas smaller sized
corporations, or once giant and little quantities of straightforward technology or quick turn-
around model boards were needed, these requests sometimes square measure consummated by
contract retailers. With 750 competitors within the USA alone, and a market that's volatile,
Donner’s ability to anticipate and resolve style issues and model techniques enabled it to keep up
its competitive edge. However, this competitive edge has been compromised by poor on-time
delivery and high rate of product come back, additionally to coming up with and producing
issues that caused bottlenecks, shifting bottlenecks and improper utilization of labor. These
issues began to hamper the performance of the firm, and management started evaluating the
company’s position and totally different strategic policies.
Trace an order as it moves from the originating customers to completion:
STEPS: 1. Plummer, President and Altmeyer, Design Engineer projected labor and material cost
in organizing a bid for customer order.
2. If the customer receive the bid, deliver in three weeks for order of less than 1000 boards and
five weeks for better than 1000 boards.
3. Arrange detailed material specifications and factory order showing material specifications,
distribution date, no of circuits and arrangement of operations.
4. Sent the order details to acquisition agent for acquiring raw materials at low price in about 4
days for usual order and just a day for rush orders
5. Enter the order in log and send a blueprint and factor order to supervisor.
6. Schedule the order based on approximation of labor, raw materials, worker shift and other
serious desires.