Professional Documents
Culture Documents
Mahshook Abm As2
Mahshook Abm As2
ASPECT OF ADVERTISING
1. TRUTHFULNESS IN ADVERTISING
Do not exploit our "lower inclinations" to compromise our capacity to reflect or decide
either through its content or through its impact: using appeals to lust, vanity, envy and greed,
and other human weakness.
Give special care to the weak and vulnerable: children, young people, the elderly, the poor,
and the culturally disadvantaged.
Example: Concern for the ecology—advertising should not favor a lavish lifestyle which
wastes resources and despoils the environment Introduction Ethics in Advertising Laws
& Regulations.
II. LEGAL ISSUES
1. PUFFERY
Exaggerated by legal claims (Hallmark cards).
2. STEREOTYPING
3. STEALTH ADVERTISING
Promotional messages embedded in a story line but not explicitly presented as
advertising.
4. ADVERTISING TO CHILDREN
Controversial products (alcohol, tobacco, gambling) .
6. NEGATIVE CONTENT
Guilt appeal, humor appeal, fears appeal.
The government in each country has to make sure that advertisements appearing do not flaunt of
their rules ®ulations. It should not:-