 global marketing

 measure of how well customer  relationship marketing

expectations from purchased  buy cheap, sell cheap
product were met  stay close to customers
 industrial goods  “marketing myopia”
 specialty goods  customer relationship management
 unsought goods  what is a customer
 consumer goods  customer service
 consumables  how do u know the value of its
 current demand customer
 undeffrentiated goods  what is a marketing MICRO-
 durable ENVIRONMENT
 primary demand  what is a marketing MACRO-
 satisfaction ENVIRONMENT
 ability of he consumer to  Customer Lifetime Value computaion
distinguish its product or services
from its competitors
 branding
 brand equity
 primary demand
 marketing
 latent demand
 potential demand
 utility
 customer perceived value
 customer value proposition
 value
 public oriented services
 globalization and socialization
 strong customer focus and
committed marketing

 customer value and satisfaction