Andini Putri Mulandari

1318023

MOOC 1
Introduction: Japanese Business Management

What to Expect
This course is essential for anyone aiming to be a global leader. It will help you to understand
the basics of Japanese business, Japan's rise (including its successes and failures), and will
give you an insight to Japan's future potential.

The course takes a holistic approach. It looks not only at strategy and practices, but also at the
entire management ecosystem. It explores factors ranging from socioeconomic to
international interventions that helped shape Japanese corporate culture, strategy and vision.

This course has been designed to give future leaders the right mindset to be a global leader.
You will study various corporate philosophies and case studies to see firsthand the benefits
(and limitations) of Japanese business management.

This course has not been designed to teach you practical skills, although many skills, models,
business practices etc. are introduced throughout. Instead this course has been designed to
provide you with a focused direction. It will introduce you to the background and future of
Japanese business management, introducing various "factors", "assumptions" and "hints"
along the way.

To get the most out of this course, you should look at it as a guide. However, you will have to
choose your own direction. You will need to think for yourself about how the various
"factors" helped to shape and model Japanese business. You should try to identify these
"factors" in today's society, both in Japan and abroad, and think how your understanding of
them will help to enhance your business management and leadership skills.

What You Can Takeaway

This course has been designed to:
1. Enable you to be able to devise or revise your own business strategy and/or organization to
adapt to a changing environment (in both Japanese and foreign markets)

2. Provide you with insights to be able to adopt your business strategy and /or operation to do
business with Japanese companies or operate in Japanese markets

3. Enable you to recognize the similarities between Japan's experience and current emerging
markets and provide the foundations to envision how businesses in these emerging markets will
develop in the future.

The Content
This course contains four main Sections:

 SECTION 1: Overview of the Japanese Management Ecosystem

 SECTION 2: Japanese Management: Past, Current and Future

 SECTION 3: The Japanese Auto Industry: Toyota, Nissan and Honda

 SECTION 4: The Future of Japan: Recruit and Softbank

The course is divided into two main parts. Section 1 and 2 show you the essentials of
Japanese Business Management, from the post-war period to current times. Sections 3 and 4
contain five case studies that cover both a traditional Japanese approach to management and a
more contemporary approach.

Each Section is set-up the same and contains:

 SECTION OVERVIEW: This will explain exactly what to expect from each Section and
what you can expect to learn.

 MAIN CONTENT: This includes the video lectures, reading material, links to useful
resources, discussions and practice activities.

 ASSIGNMENT: Each Section ends with a Section Test to check your understanding of the
main content. Sections 1 and 4 also contain a graded self-assessed written report.

The NAVIGRAM
To make it easier for you to see which part of the course you are in, there is a "navigram" at
the start of each Part, just like the one at the top of this page.
The Course Lineup

SECTION PART ASSIGNMENT

SECTION 1: 1. Section 1 Section 1 Test (8

Overview of the Japanese Management Ecosystem Overview questions)
28 September,
2. A Brief 2018 (Fri)
History - Emerging
Japan
Section 1
3. Operation Report (Self-
al Excellence - assessed)
Japanese Report: 14
Management September, 2018
(Fri)
4. Section 1 Assess: 28
Test September, 2018
(Fri)
5. Section 1
Report

SECTION 2: 1. Section 2
Japanese Management: Past, Current and Future Section 2 Test (5
Overview
questions)
2. Changing 28 September,
Japan 2018 (Fri)

3. Architectu
re, Ecosystems and
Innovation

4. Japan: The
Future

5. Section 2
Test

SECTION 3: 1. Section 3 Section 3 Test (5

 The Japanese Auto Industry: Toyota, Nissan and Honda Overview questions)
28 September,
2. Toyota 2018 (Fri)

3. Nissan

4. Honda

5. Section 3
Test

SECTION 4: 1. Section 4 Section 4 Test (5

The Future of Japan: Recruit and Softbank Overview questions)
28 September,
2. Recruit 2018 (Fri)

3. Softbank
Section 4
4. Section 4 Report (Self-
Test assessed)
Report: 14
5. Section 4
September, 2018
Report
(Fri)
Assess: 28
September, 2018
(Fri)

MOOC 2
Organizational Design Competitive Advantage

Welcome to Organizational Design: Creating Competitive Advantage. We are delighted to

have you with us.

Before we begin, let us quickly define "Organizational Design".

Organizational Design refers to all the structures and processes in organizations that enable
us to leverage human resources, and their competencies to achieve the objective of the
organization.
Organizational Design: Creating Competitive Advantage Professor Sourav Mukherji
Institutions, organizations and businesses, as you know, are going through tremendous
changes today, possibly more than ever before. How they design their organizations will
become a critical enabler for the to achieve their objectives. During the first week of this
course we will explain to you the importance of organization design in achieving competitive
advantage. We will do this by discussing the case of an organization Joy of Running, which
is facing a dilemma about how it should scale and create greater impact.
We look forward to your active participation and engagement during the next six weeks, as
we collectively discover ways and means to make our organizations sustain themselves
and create positive impact on the society.

Learning Goals

 Understand the key elements an organization needs to equip itself with, when it wants
to grow.

 Identify different options that an organization could possibly exercise when it grows
and analyze the advantages and disadvantages.
 Examine how an organization needs to be structured keeping in mind the long term
goals.

MOOC 3
MicroMasters in Business Management
What According to you is CRM?
CRM is a popular buzz word. We all have some idea about CRM. So, share your thoughts on your
understanding of CRM. List the first two words that comes to your mind when you think of CRM
MicroMasters in Business Management and Accelerated path to Advanced Management Programme
(AAMP) at IIM Bangalore

Frequently Asked Questions

1. Will I be able to carry the credits from the MicroMasters in Business Management to an
incampus programme at IIMB? The MicroMasters programme is a
100% online programme that can act as a fundamental
building block for blended programmes. Successful completion of
the MicroMasters in Business Management enables the participant
to apply for “Accelerated Advanced Management Programme
(AAMP)”, a certificate programme for senior executives of
an organisation.

2. What is Accelerated AMP?

The AAMP has been modelled on the highly successful Advanced

Management Programme of Executive Education at IIMB.
The AMP is a 10-month programme with 48 days of
classroom sessions. The AAMP leverages the MicroMasters
programme to keep the classroom sessions to 3
weeks.

3. What is the admission criteria for AAMP? Participants who

meet the following criteria are eligible to apply for AAMP: •
Successful completion in VerifiedTrack of all 6 MOOCs that
are part of the IIMBx MicroMasters in Business
Management (Verified Certificate Track.) • 10+ years of work
experience with a minimum of five years in managerial
cadre Please note that all participants who apply will go
through IIMB EEP’s standard selection process before they are
admitted into the programme.

After earning the MicroMasters Credential, participants are eligible to

apply to IIMB’s Executive Education Programme (EEP) for an
Accelerated Advanced Management Programme. If selected, the
participants must attend 3 weeks of classroom sessions at
IIMB. The classes will be held in 3-phases of 1-week
 each at the IIMB campus and the classroom sessions will
build on what has been covered through MicroMasters.

4. What is the price structure? The charge for the 3-week Accelerated
Advanced Management Programme at IIM Bangalore is INR
8.08 lakh (+ Service Tax.) 5. What is the
programme learning objectives, curriculum, etc.? Managing in
today’s dynamic and competitive environment calls for two
critical capabilities from business managers - the need to
be functionally competent in a global context and the
ability to set and drive organizational agenda for growth and
performance. This calls for

IIMBx MicroMasters in Business Management

functional mastery combined with personal leadership. The objective
of this program is to allow participants to manage this
dual development agenda. This advanced management programme
aims to achieve the following objectives: • Understand the
existing concepts and practices in critical relevantfunctional
areas and then challenge the assumptions in the future
envisaged contexts • Enable the participants to integrate
the functional knowledge and experience with organizational
perspective and therefore appreciate the systemic whole •
Help participants reflect and examine their personal leadership
processes • Help participants assume leadership as well as
change management roles in their organizations.

6. Who is the target audience for this programme? This

programme is relevantfor people with significant experience in
managerial capacity, who are now well-placed to move into
senior management roles.

7. When will the programme run? When should participants apply? The
first batch of the programme will commence in April /
May 2018. All applicants should have successfully completed and
earned the MicroMasters in Business Management from IIMBx
(Verified Certificate Track) by 31st March 2018. Please note that
students can apply for the AAMP in advance, but
their applications will be considered only after successful
completion of the MicroMasters in Business Management
(Verified Certificate Track.)

8. What certificate will students receive? Participants who successfully

complete the MicroMasters programme online on the Edx
platform as well as the in-campus AAMP Programme will
receive an IIMB EEP Certificate in “Accelerated Advanced
Management Programme.”
9. Will students be given IIMB alumni status? Yes.

10. How often will AAMP sessions be conducted every year?

Once a year.

The IIMBx MicroMasters in Business Management will help you master the essentials of
managing a successful business including accounting, finance, marketing, operations, people
management, and strategy.

People Management course is part of the MicroMasters in Business Management. Learn to be a

better manager by developing leadership and communication skills designed to turn first
time managers into great team leaders.

WHAT IS A MICROMASTERS PROGRAMME?

MicroMasters programme includes a series of graduate level courses provided by IIMBx and
is designed to advance your career.

Overview and Objective

We recognize that people are a source of competitive advantage and that the key
strength of a sustainable and profitable organization rests in its ability to retain,
manage and develop its employees. The first line managers play an important role
in this process.

Introduction to People Managementhelps you to gain an understanding of how to ease the

transition for newly appointed people managers. The course further helps to motivate and
guide people who are aspiring to become one and also gives the seasoned managers an
opportunity to think back and reflect.

This week, you will:

 Gain an overview of the important role that people managers play in organizations.
 Understand the difference between Human Resource Management and People Management.

 Understand the individual and organizational characteristics that impact behavior in

organizations.

 Reflect on their experiences in the context of the session coverage.

MOOC 4
Organization have to use IT
Why do organisations build Information Systems
In this unit you will learn why it is important for organisations to use IT and what are the
consequences of using IT.First, Second and Third order effects of using ITIn the last unit, you learnt
about the intended and unintended consequence of using IT. In this unit, you will learn about another
consequence of using IT, namely, order effects.

Why organisations have to use IT

In this unit, you will learn about the indicators of competitive dynamics and the principles of
competing in the digital age.

Strategies for Innovating with IT

In this unit, you will see examples of how some organisations have used IT to innovate. We will also
leave you with a "Manager's guide to Innovation", that will help you evaluate and adopt technology
to innovate in an organisation

Managing outside innovation

In the last two units of this section, you were introduced to the nature and properties of
crowdsourced and open source projects. In this unit, you will learn the guiding principles that
can be used to decide:

 whether to adopt outside innovation

 how to motivate external contributors

 the platform that can be adopted for outside innovation