BASIC RULES FOR CLEAR AND EFFECTIVE WRITING

A. Identify your real subject and purpose.

B. Know your audience.

C. Think first, then write.

D. Write to express not to impress.

E. Avoid high-sounding, polysyllabic words.

F. Avoid technocratic, jargon, redundancies, verbal deadwoods, trite expressions

and figurative language

G. Be brief and direct

Use shortwords, shortsentences and short paragraphs.

H. Prefer concrete over abstract terms

Opt for the specific rather than the general.

l. Prefer the active over the passive voice.

J. Use adjectives and adverbs sparingly.

Try using verbs for description.

If possible, use measurable modes of description.

K. Wire in a simple and natural manner.

L. Revise and sharpen

Welcome improvements.