Competitors

Global competitors are tesco, American woodmark, home depot, urban ladder etc.
it faces stiff local competition from india, India. Indian consumers preferred
local retailers or trusted carpenters.
Indian home furnishing market Small local unorganized retailers dominate the home
furnishing industry in India. Taking up of 85% of the industry. The remaining 15%
consist of organisation with local manufacturing sites and retail importers.

Large number of unorganised retailer suggests the furniture market is very open and
relatively uncompetitive. Large market is covered by small, family own retailer.
With the aim of providing stylish, affordable and comfortable furniture to local
consumer, some Indian companies started to develop their own brand and supply
chain to captivate opportunities in Indian Furnishing industry. Some of these major
players are