Remo International College of Aviation

Internal Test– I
MBA –Final year
Customer RelationshipManagement
Time: 1 hr 30mins Maximum Marks:50
Part – A (Answer all Questions)
(5x2 = 10)
1. Define CRM
2. What are the strategies for customer acquisition?
3. What is relationship marketing?
4. What do you mean by CRM Strategy?
5. Mention the stages of customer life cycle

Part – B (Answer any four Questions)

(4x5 = 20)
6. Explain about the transactional Vs relationship approach of CRM.
7. Explain briefly about importance of relationship marketing.
8. Discuss about the steps to build a customer acquisition strategy.
9. Explain about CRM architecture in detail.
10. Explain the contents of CRM strategy.
Part – C(Answer all Questions)
(2x10 = 20)
11. Explain the evolution of CRM in detail.
12. Explain customer life cycle and its stages with a neat diagram.