-Ford started in Dearborn, Michigan

-Ford’s main locations

-Vision: “ To become the world’s leading
consumer company for auto products and
services”
-Mission: “ Producing vehicles that meet
the demands of our customers in terms of
quality and effectiveness”
-slogan: “ GO FURTHER”
-Brand: Ford, Mercury, Mazda, Jaguar,
Volvo, Lincoln, Land Rover, Aston Martin
Ford’s Marketing Strategy
-Implementing Cluster Marketing

-Create distinctive values to attract the different generational segments

-Capture our customers in their youth and transfer them onto our next

product through out their life cycle

-Eliminate overlapped products to help customers easily transfer their

identify needs with our Brand Value.

-Clearly signal to our Customers that our product is of top quality and

trendy by promoting the Shelby Cobra GT500 among our most value

recognized vehicles.

-At the same time reducing the Auto Lines that bring no Brand

recognition, like the Montego.

SWOT ANALYSIS

STRENGTH

1. Strong brand image

2. Global Supply Chain

3. Effective Innovation Processes

WEAKNESSES

1. Limited global scope of production network

Where are fords manufactured?

Dearborn, Michigan;
Kansas City, Missouri; Valencia, Venezuela and Cuautitlan, Mexico. The Transit Connect cargo
and passenger vans are built in Kocaeli, Turkey and Craiova, Romania for the American market.
The trusty ford E-Series Econoline van is manufacturedin Avon Lake, Ohio.

2. Higher cost compared to competitors

3. Slow innovation processes

OPPORTUNITIES

1. Global expansion through market penetration

2. Growth through product development

3. Cost reduction through strategic supply chain management

THREATS FACING FORD

1. Aggressive competitive rivalry

2. New entry of high-tech firms
3. Fluctuating oil prices