Designing an

Online
Campaign
SOCIAL MEDIA CAMPAIGNS
the use of digital technology to contact,
inform, and mobilize a group of concerned
people around an issue or cause
BE GROUNDED
What’s your break up line?
What breaks your heart?
What breaks your heart
as a Mindanaoan?
CLARIFY YOUR
HUGOTS
 UNDERSTAND
YOUR COMMUNITY
SEGMENT YOUR
AUDIENCE
DEMOGRAPHIC

GEOGRAPHIC
BEHAVIORAL
PSYCHOGRAPHIC
SET YOUR GOALS
• Knowledge: We want
(target audience) to know
that…
• Attitude: We want (target
audience) to feel that…
• Behavior: We want (target
audience) to (act)….
BUILD YOUR TEAM
 Writer
Leader

Artist Social Media Manager

BUILD YOUR BRAND
GIVE IT A GOOD
NAME
DECIDE ON THE
LOGO
CHOOSE YOUR
COLORS
DEVELOP ONLINE
CONTENT
RELEVANT
CONTENT
SHORT VIDEOS
PHOTO ESSAYS
PODCAST
PHOTO QOUTES & TESTIMONIES
WEBINARS/VIDEO TALKS
1. Facebook Page (Complete Set-up
and Information)
2. Content
- 2 Contents made today (photo,
video, podcast, etc.)
- Alternative Message
3. Presenter
- 1 guy and 1 girl
Social Media is like sport. It
is competitive. Your online
campaign rests largely on
how you deliver your
content to your intended
audience.