Gastronomy decision

Making Research
Scope – JABODETABEK
Current Respondent 198 people
Period Oct.-Nov 2018
 Current Market Scale Average Price For 2

Restaurant Population Jakarta Warung/Hawker < Rp 25.000

Low Scale Rp 25.000 – Rp

50.000
Low Midscale Rp 50.000 – Rp
2%0%
10%
15% warung
80.000
low scale
low midscale Midscale Rp 80.000 – Rp
9% 23% 150.000
midscale
upper midscale Upper Midscale Rp 150.000 – Rp
250.000
upscale
Fine Dining
Upscale Rp 250.000 – Rp
400.000
Fine Dining > Rp 400.000
41%

Rate $1 = Rp. 14.600

Source: Zomato.com
 Respondent Demography
RESPONDENT SEX RESPONDENT AGE GROUP WHERE DO YOU LIVE
Male Female under 18 18 to 25 26 to 35 Jakarta Bogor Depok Tangerang
36 to 45 46 to 56 above 56 Bekasi Bangung Other

1%
4%
14% 7%

27% 7%

49% 8%
51% 21%
55%
15%
16%

21% 4%
 Respondent Daily Restaurant Decision
WHAT TYPE OF HOW MUCH ARE YOU HOW OFTEN DO YOU EAT IN
RESTAURANT ARE YOU WILLING TO SPEND FOR A A RESTAURANT
GOING TO ON DAILY BASIS? MEAL AND A DRINKS IN A 3 times a day 1 times a day
Fast Food RESTAURANT 2 - 5 times a week 0 - 2 times a week
Local Specialty Food
less than Rp 20.000 Rp 20.001 to Rp 40.000
Hawker Food
Rp 40.001 to Rp 60.000 Rp 60.001 to Rp 80.000 5%
International Special Food
Rp 80.001 to Rp 100.000 above Rp 100.000
Special Menu restaurant (vegan, Keto, etc.) 14%

1%
13% 11%
8%
14% 49%

12%
15%
34%
10% 32%

62%
20%
 As a consumer, what type of service should
provide by a restaurant to make you convenient?
Parking Facility

Distance between table that gives privacy

Complete payment facility

Room with AC and sepparate smoking room

Live entertainment or TV

Puffy chair

Wifi connection

Table service and waitres

Reservation and event services

0 20 40 60 80 100 120 140 160 180

 What type of raw material or menu assurance that
makes you interested in trying the restaurant?
Fresh, cook to order

Gluten Free

Keep it Local

Vegan Menu

Organic Produce

Prime Quality Meat

Sustainable / Go Green product

0 20 40 60 80 100 120 140 160 180

 As a consumer, what should a middle-up restaurant
(with food price Rp 50.000 without drinks) ensure
regardless the taste of the food to make you feel
satisfied?
Unique and dynamic menu

Free Wifi access

Fast and efficient serving time

Food and beverages presentation

Artistic spot or furniture for picture

Supporting facilities (Toilet, praying room, smoking room, etc.)

Consistency on maintaining material

Active and caring waitress

Comfy Atmosphere and interior

0 20 40 60 80 100 120 140 160 180

Interesting Results…

 Out of 84 Respondent age 18 to 35, 38.8% willing to spend more than Rp

40.000 ($2.75) per meal.
 52.3% of the population believe peer and family recommendation on
choosing restaurants
 Different service demand for customers between general restaurant service
and middle-up restaurant service
 They prefer local cuisine compare to international cuisine
 Fresh to Cook is a must and achievable in low H.R wage environment (min
wage Jakarta Rp 3.200.000 = $320/month)