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NOVEMBER 2014 72202/MBM1A

Time : Three hours Maximum : 75 marks

PART A — (10  2 = 20 marks)

Answer any TEN questions.

1. Define economic analysis.

2. What is the main objective of managerial

economics?

3. What does demand for a product imply?

4. Define direct demand.

5. How do you determine optimum output level?

6. Define capital.

7. How do you determine the competitive structure of

markets?

8. State the two kinds of Duopoly.

9. How do you calculate markup on cost?

10. Define resale price maintenance.

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11. Identify the role of managerial economist in

forward planning.

12. What do you mean by profits in economic sense?

PART B — (5  5 = 25 marks)

Answer any FIVE questions.

13. Explain the common elements emphasized by

managerial economists.

14. Identify the relationships of managerial economics

with applied economics.

15. Bring out the features of a good forecasting

method.

16. Examine the role of cost in managerial decision

making.

17. Explain the uses of ROI in various fields.

18. Bring out the reasons for measuring profit.

19. Classify geographical price differentials.

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PART C — (3  10 = 30 marks)

Answer any THREE questions.

20. Explain the various demand forecasting

approaches.

21. Elaborate the different levels of demand forecast.

22. Enumerate the effects of monopolistic competition.

23. Discuss the forms of markets in detail.

24. Explain the means of determining advertising

outlays.

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