A Beginners Guide to Content Writing

Excellent and rich content is the backbone of a website. The content you put up says volumes
about who you are as a brand. Original and high-quality content is the best way to optimize your
website says a ​digital marketing company in Pune​.

Creating great content comes easy if you are a professional writer. They have been trained over
many years on the different techniques and styles of writing. They know how to capture a
reader’s imagination and keep them hooked. They are fluent in the language that they write, and
their linguistic abilities are above average.

What if you are not a writer? What if you are a business owner who knows the importance of
content marketing or business blogging and wants to write? What if you have a hobby that could
now turn into a great blog? Well, then you need some content writing tips and tricks to assist
you in this grand venture of yours. Don’t worry we have got you covered. A digital marketing
agency in Pune shared some simple tips with us that will help you along your writing journey.

●​ Research, Research, And Some More Research:

The first step in the writing process comes much before the actual writing. At the outset,
research what your target audience wants to read - do they want more information or more
things they could do with your products? Do they want to know the latest trends in your
industry? Do they need help on some topics that you could easily cover in a blog? Or do you
want to add to their knowledge in some way?
Once you have chosen the topic, we can then move forward with the next research. Depending
on the topic you have chosen and your level of expertise, you may need to do little or a lot of
subject-based studies. A ​digital marketing service in Pune explains that web readers prefer
in-depth content narrated in one single write up.

Last but not least, do keyword research. You could use the Google keyword planner, or
Ubersuggest to get an idea of what keywords go hand in hand with your topic. Keywords are
essential from the perspective of SEO. You could also study what LSI keywords are most
familiar to your primary subject. Using both keywords and LSI keywords together increases the
chances of your content shooting up in the SERPs.

● ​ Think Of A Fabulous Headline:

The headline of an article is the first brush a reader has with your content. If the headline is not
attractive and eye-catching, then you have already lost your audience. The web audience has
zero patience when it comes to reading the content. They want to learn something that intrigues
them or is necessary for them. Hence, a digital marketing company in Pune, notes that you
must think of a fabulous headline for your content.

Many people try to write sensational headlines that may or may not be related to the rest of the
content. They merely want their audience to click on the link. This is called “clickbait.” Clickbait
is an absolute no if you want long term audience for your blogs. It may work once or twice, but
slowly it will lead to a feeling of distrust in the mind of the reader about your site. This is an
essential content writing tip for beginners.

● ​Structure Of The Write Up:

People who are reading on the internet have a shorter attention span as compared to readers of
newspapers or books. They want to read the articles and examine them quickly. It is essential
for you to remember this mindset when writing for the web.

Break up your blog into many short paragraphs. Each paragraph should have approximately 4-5
sentences. Keep the sentences short and crisp. Another content writing tip for websites is that
make sure your writing is grammatically correct. You can use sites like Grammarly for a final
check.

A digital marketing agency in Pune gave some content writing tips and techniques that included,
using bullet points. Since the reader is scanning through the article, bullet points make it easier
for them to grasp important information. Use bullet points, headers, and subheaders in your
write up.
● Use Images And Videos:

Images and videos are the best ways to keep an audience engaged on your website. Some of
the best content writing examples have loads of infographics and videos in them. Human beings
tend to absorb more knowledge if it is presented to them visually. So, in the words of a digital
marketing service in Pune, use lots of images but make sure those images are relevant!

● ​ Editing:

When you write something, your first instinct is to publish it as it is! But don’t do that. Once you
finish writing, let it sit on your computer for a few hours at least. Then go back to the article and
reread and edit it. The second version will turn out to be much better than the first draft. A
content writing tip for beginners is to get a fresh set of eyes to look at your content; this will
make editing easier. The outcome of a great edit is better quality content opined a digital
marketing company in Pune.

Writing in any form and for any medium is not an easy task for a beginner. But if you keep
writing regularly and master these tips, you will produce great content for your business in no
time!