THE

SWEET
ESCAKE
BUSINESS PROPOSAL

CONDES, Kimberly
GERONIMO, Mhikaela
OVEJAS, Nicole
RAMOS, Nathalie Asia
ZARTIGA, Fritzie Ann
OUR MISSION
 To provide quality,

luscious, affordable

pastries that is

accessible for the well-

rounded students of Dr.

Carlos S. Lanting

College. Each bread is

made with the passion of

the creators, always

willing and selfless to

provide satisfaction and

happiness to those who

seek.
OUR VISION
 To build and maintain a

good reputation in

nurturing service

excellence by giving

quality products,

sustaining the desires of

the customers, ensuring

the cleanliness and

safety of them without

affecting the budget

friendly prices of the

bread and pastries.

T-rusted   
H-andful     OUR PHILOSOPHY
E-dible The Sweet EsCake greatly values

customer satisfaction, and is devoted in

S-alable serving only the greatest quality of

W-orthy pastries to Lantinians. Aside from

E-mancipation satisfying their sweet tooth, it sought to

E-ntice become anyone’s comfort food, thus,

T-errestrial helping the customers to release stress

and tension once they taste it. Apart

E-nvironmental from earning profit, it is our intention to

S-atisfactory improve the quality of life by taking

C-ooperative away the negativities and sadness,

considering that the target market are

A-ccountable
the students who tend to experience
K-een
personal and academic related stress.
E-xorbitant
 PART I:
SUMMARY OF THE
PROJECT
  The name of the

business which is “The

Sweet EsCake” originally

A. NAME OF derived from the words

THE FIRM “sweet” which pertains to

having pleasantly

delightful taste and has

a characteristic of sugar

or honey and “escape”

which means to break

free from confinement or

control. It later became

“EsCake”, a term which

arouse from the

combination of escape

and cake. 
 B. LOCATION
B. LOCAT
The
The S
ION
Sweet
wee EsCake’s stall is a
t EsC
prop ake’
osed s sta
proposedt o to be located first
l l i s along
be l a
the o cate
s re d fir
the tstreets
e t s o of Sangandaan, s t a near
f S ang long
the a
H p n a
the yHypermarket
erm
arke anddDr. an Carlos
, n e a S.
Lant t a nd D r
i n
Lantingg C oCollege. Since r . Ca the
llege r l o sstall
com . Sin S.
es w ce t
h a a wheel, it h
comesi twith iseeasier
stall to
whe
go t el, it
o dto
go different is ea
locations,
iffer sier
dep ent to
end loca
ing
depending tion
o n t on the population s, and
avai h e pop
lavailability u
abil
ity o of thel a tion
customers. 
and
f the
cust
ome
rs. 
 C. BRIEF
DESCRIPTION
 The Sweet EsCake was

developed to provide a great

quality of bread and pastries

with a budget friendly price that

will surely hook the attention of

the customers. It is located at

an easily accessible place,

suitable for people of all ages.

The target market of the

business is the students. It is a

manufacturing type of business

and was organized in a form of

general partnership. 
I. HISTORICAL BACKGROUND OF THE STUDY
Most of the Filipinos have a natural affinity with sugary types of

food, be it desserts or dishes. From a tediously normal day to a

special occasion such as festivities and celebrations, something

sweet must always be on the table to satisfy the cravings of their

sweet tooth. The thing is Filipinos tend to crave for an

establishment that is offering a variety of freshly baked pastries

which can give a firm relaxation once they taste it.

Due to these circumstances, The Sweet EsCake was formed. It was

made to become a daily necessity for sweet food enthusiasts

which is located at an easily accessible place, good for students,

workers and commoners. The owners came up with the idea of

developing an enterprise which is dedicated to serve a great

quality of products that can be known throughout the nearby

places where it was located. 

I. HISTORICAL BACKGROUND OF THE STUDY
Behind this business are the owners and the members of the

partnership, namely Kimberly Condes, Nathalie Asia Ramos, Mhikaela

Geronimo, Nicole Ovejas and Fritzie Ann Zartiga. All of them

contributed equal shares but due to limited budget, they decided not

to hire but to designate the jobs for each of them. 

Sweet EsCake will come and make an impact unto the customers.

With the bread and pastries they are offering, and the luscious taste

and tempting aroma of the newly baked products, the business

expects to catch the attention of the possible loyal customers. It will

not just provide quality and delicious bread, but it will also help

release the customers' stress, tension and anxiety. The product itself

will serve as a "sweet" escape from their own crisis they experience in

life. From stabilizing and controlling their emotional response, TSE is

ready for accompaniment.

 II. NATURE OF
B . L BUSINESS
THE
OCATI
ON
The Sweet EsCake is a bread and

pastry business wherein it will

introduce the specialties

including cookies, brownies and

cupcakes. It is in a form of

B. LOC
general partnership; all members

ATION
will equally contribute into the

firm. Taking a consideration on

various circumstances, the sales

B. LOC
and profits of the firm are

ATION
expected to be at its highest

during weekdays since our target

customers are the commuters

and the sweet tooth of the

primary education level of DCLC. 

 II. NATURE OF
B . LO
THE C
BUSINESS
ATION
Since our firm is located near the

hypermarket, our edge among the

other competitors is that our

pastries will have an artsy blend

B. LOC
that will surely hook the

ATION
customers and what is more

astounding is that our product is

more affordable and guaranteed

B. LOC
delectable. In order to maximize

ATION
our profits, we will conduct a

direct sale around the campus of

DCLC and some streets around it

for us to have more chances to

market our products.

 The Sweet EsCake

enterprise is organized in
III. TYPE OF
ORGANIZATION a form of General

Partnership, composed of

5 general members. Each

proponent contributed

shares in preparation for

the capital and for the

company’s major

expenses. All members

contributed money,

property, labour, or

special skills and each

shares in the profit and

losses of the business.

The Sweet EsCake is a

manufacturing type of III. TYPE OF

business. The owners will ORGANIZATION
buy all the ingredients

needed and will make a

new and innovative

product out of it. Raw

materials such as flour,

baking soda, eggs, etc.

will pass through

production process until

it transform into a

delightful pastries that

The Sweet EsCake will

be offering.