News Release

Altium seeks to accelerate activity in European automotive sector

Altium Europe announces Business Development Manager for Automotive

KARLSRUHE, Germany – 29 November 2010 – Altium has announced a new key

role within its EMEA team to accelerate its activity in the European automotive sector.
Michael Schua has been appointed Business Development Manager Automotive.

Mr Schua joined Altium in July 2007 as Corporate Account Manager Central Europe to
develop Altium’s business in large automotive and industrial business segments. He is
an EDA veteran with over 25 years of experience in various international sales and
sales management positions in different electronic and embedded design companies.
He has a degree in electrical engineering from Munich University of Applied Sciences.

Mr Schua and his team offer tailored help and expertise to the players in the European
automotive market. Altium has invested in this dedicated automotive sales team to
serve as a competence center in all automotive related sales and support matters.

Traditionally, the TASKING embedded tools from Altium play a very important role in
the automotive ecosystem. They are heavily used in the different levels of the supply
chain, starting within the OEMs and spreading into the wide market of automotive
suppliers. The support needs of this business are growing as a result of the ever wider
spreading usage of Altium Designer and there is a distinct need to combine and bundle
expertise in both areas.

“Nobody works alone in the automotive world; everything is connected into a mesh of
collaboration and shared development,” comments Michael Schua. “Altium’s unified
hardware and embedded software design solutions make designing connected,
intelligent, embedded devices in this environment much easier. The entire design team
works on the same design files from their respective perspectives, which does away
with complex design tools, making the whole design process so much easier to
manage.”

Information on Altium Designer or TASKING is on Altium’s web site. More detailed

information on Altium Designer is at the Altium Wiki.

ENDS

Contacts:
Alan Smith
Altium Limited
+61 2 8622 8109
alan.smith@altium.com

Gabriele Amelunxen
PRismaPR
+49 8106 247 233
info@prismapr.com

Monika Cunnington
PRismaPR (UK)
+44-1462 640 779
monika@prismapr.com

About Altium
Altium Limited (ASX:ALU) creates electronics design software based on the belief that
anyone who wants to create electronic products that make a difference should be able
to do so. Altium’s unified electronics design environment links all aspects of electronics
product design in a single application that is priced to be as affordable as possible. This
helps electronics designers break down barriers to innovation, harness the latest
devices and technologies, manage their projects across broad design ‘ecosystems’,
and create connected, intelligent designs.

Founded in 1985, Altium has headquarters in Sydney, and operates worldwide. For
more information, visit www.altium.com.

Altium, Altium Designer and LiveDesign, and their respective logos, are trademarks or
registered trademarks of Altium Limited, or its subsidiaries. All other registered or
unregistered trademarks mentioned in this release are the property of their respective
owners, and no trademark rights to the same are claimed.