UNDERSTANDING

BUSINESS DATA ANALYTICS

Shedding some light on the fundamentals

SIMPLY PUT, BUSINESS DATA ANALYTICS IS

A set of
Applied to the
TECHNIQUES
Continuous exploration,
COMPETENCIES Iteration, and
Investigation
PROCEDURES
of past and current business data,
to obtain valuable insights and support
more informed business decision making.

5
BUSINESS DATA ANALYTICS COVERS

PRACTICE DOMAINS
IDENTIFY RESEARCH QUESTIONS
Define Business Problem or Opportunity 
Formulate Research Questions  
Plan Business Data Analytics Approach

SOURCE DATA
Plan Data Collection
Determine the Data Sets
Collect & Validate Data 

ANALYZE DATA

Develop Analysis Plan

Prepare & Explore Data
Perform Data Analysis

INTERPRET & REPORT DATA

Identify and Understand the Stakeholders

Derive Insights from Data
Communicate Findings

USE RESULTS TO INFLUENCE DECISION MAKING

Recommend Action
Develop Implementation Plan
Manage Change

REPORT RESULTS REPORT & DECISIONS

To learn more about

BUSINESS DATA ANALYTICS, visit us at www.iiba.org/BDA