Chapter 2:

Opportunity Seeking,
Screening, and Seizing
Chapter 2.1 Opportunity Seeking……………………………………..…………………Erica Perez
Entrepreneurial Mind Frame, Heart Flame, and Gut Game…………………….Erica Perez
The Many Sources of Opportunities………………………..…..…………………Erica Perez
Macro Environmental Sources of Opportunities………………………..………Elrick Pelayo
Industry Sources of Opportunities…………………..…………..…………………Erica Perez
Market Sources of Opportunities………………………………..…………………Erica Perez
Micromarket…………………………………………………..……………….. Janette Centeno
Consumer Preferences, Piques and Perceptions……………..………….. Janette Centeno
Other Sources of Opportunities………………………….………………….. Janette Centeno
PowerPoint presentation by: …………………………………….. Janette Centeno and Erica Perez
Chapter 2.2 Opportunity Screening ……………………………...……………………Elrick Pelayo
The Personal Screen……………………………...………………………………Elrick Pelayo
The 12 Rs of Opportunity Screening…………..…………...……………………Elrick Pelayo
The Pre-Feasibility Study……………………………...………….………………Elrick Pelayo
Market Potential and Prospects……………………………..……………………Elrick Pelayo
Technology Assessment and Operations Viability………………….…..Monica Mangussad
Investment Forecasts and Determination of Financial Feasibility...…..Monica Mangussad
The Feasibility Study…………………………………….…………….…..Monica Mangussad
PowerPoint presentation by: …………………………………Elrick Pelayo and Monica Mangussad
Chapter 2.3 Opportunity Seizing………………………………………………………….Norilyn Adi
Crafting a Positioning Statement…………………………………...……. Frances Sarmiento
Conceptualizing the Product or Service Offering………………………………….Norilyn Adi
Designing, Prototyping, and Testing the Product………...……………………….Norilyn Adi
Implementing, Organizing, and Financing………………………...……. Frances Sarmiento
PowerPoint presentation by:……..……..…………………Frances Sarmiento and Norilyn Mae Adi