Questionnaire on Steel Industry of

Bangladesh

Description of Respondent:

Respondent’s Name:
Designation:
Name of Company:
Cell Phone number:
Date :
Signature and Seal:

Questions:
1. What type(s) of machinery do you use?
A. Automated B. Manual C. Both
2. How many production plant(s) have you?
………….
3. From which country do you collect machinery?
……………………………………………………
4. Do you have foreign technical expertise?
A. Yes B. No
If yes please specify, ...…………………………………
5. From which source do you recruit employees?
A. External Source B. Internal Source
6. Is there training facilities for newly recruited employees?
A. Yes B. No
7. From where do you collect raw materials?
………………………………………………
8. How many product lines do you have?
………………..

9. Which one is your main product?

A. Deformed Bar B. Angle C. Channel D. Wire Rod E. Spring
Steel
10. Which grade product do you have?
A. 40 Grade B. 60 Grade C. 75 Grade D. All
11. Among 40, 60 and 75 grade which one is sold most?
A. 40 Grade B. 60 Grade C. 75 Grade
12. What production quality do you maintain?
A. ISO Standard B. BSTI C. Both
13. How product quality is ensured?
A. Laboratory Test B. Other (please specify) …………………………….
14. Do you face power crisis?
A. Yes B. No
15. Do you have own power plant?
A. Yes B. No
16. What types of your products do you have (in term of weldibility)?
A. 500W B. 400W C. 300W D. Combination of …………………
17. Why customer will choose your product?
A. Quality B. Price C. Other (please specify)………………………..
18. Who is your main customer?
……………………………………………………………………………….
19. What is the position of your in the industry?
A. Market Leader B. Market Challenger C. Market Follower
D. Market Nicher
20. How much market share have you (specify in percent)?
……………..
21. Who is your main competitor?
……………..
22. What basic competitive strategy do you follow?
A. Cost leadership B. Differentiation C. Focus
23. What is your reaction against your competitor’s action of price reduction?
A. Price reduction B. Discount C. Promotion
24. Have you any specified supplier(s)?
A. Yes B. No
If yes please specify,...…………………………………………………………………
25. What type of facilities do you expect from your suppliers?
A. Instant Delivery B. Discount C. Credit Facility D. Free
Transportation
26. What type of facilities do you get from your suppliers?
◌ Instant Delivery ◌ Discount ◌ Credit facility ◌ Free Transportation

27. What is your daily/monthly production quantity?

…………………
28. What factor(s) is considered for determining price?
◌ Total Cost ◌ Branding ◌ Market Position ◌ Others
29. What is your pricing approach?
A. Cost Based Pricing B. Target Profit Pricing C. Value Based Pricing
D. Competition Based Pricing
30. Who set price?
A. Top Management B. Marketing Department C. Accounting
Department D. All
31. What is the price of deformed bar (per ton) from factory in this week?
 40 grade …………………..
 60 grade …………………..
 75 grade ………………….
32. What is your pricing strategy for new product/
A. Market Penetration B. Market Skimming
33. Does the increase of raw materials price affect your profitability?
A. Yes B. No
 34. Do you offer special discount for corporate buyers?
A. Yes B. No
35. Do you have online order placement opportunity?
A. Yes B. No
36. Do your conduct any type of marketing research?
A. Yes B. No
If yes please specify, ...……………………………………………
37. What is your market segmentation basis?
A. Geographic B. Demographic C. Behavioral
38. What is the stage of your product (deformed bar) in PLC?
A. Introduction B. Growth C. Maturity D. Decline
39. Do you have your own distribution/transportation system?
A. Yes B. No
40. How many distribution centres do you have?
………………..
41. How many sales representatives do you have?
………………..
42. Do you directly sell to the customers?
A. Yes B. No
43. From the following what is your distribution channel?
A. Company -------------------------------------------------------------------→ customer
B. Company ---------------------------retailer-------------------------------→ customer
C. Company ------------- → distributor------------→-retailer---------- → customer

44. How do you determine channel member?

…………………………………………………………………………………………
45. What types of incentives do offer to your distributors or dealers?
A. Commission b. Allowance c. Special Price d. Credit
Facility E. Combination of ………………..
46. Do you offer free transportation to your distributors or dealers?
A. Yes B. No
47. Do you use third party logistics?
A. Yes B. No
48. What types of promotional tools do you use?
◌ Advertising
◌ Sales Promotion
◌ Personal Selling
◌ Direct Marketing
49. Which one is the most efficient?
A. Advertising B. Sales Promotion C. Personal Selling
D. Direct Marketing
50. Do you use internet advertising?
A. Yes B. No
51. What is your communication tone?
………………………………………………………………………………………
52. Do you perform any social activity?
A. Yes B. No
If yes please specify, ...………………………………………………..
53. Any suggestion to improve steel industry of Bangladesh-

………………………………………………………………………………………….

…………………………………………………………………………………………..

…………………………………………………………………………………………..