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Bukayo/Bocarillo

(Grated Coconut Meat)

Is a Filipino dessert made from sweetened coconut strips. It is traditionally made


by simmering strips of young, gelatinous coconut (buko) in water and sinuklob,
which is sugarcane muscovado sugar melted into a chewy caramel-like
consistency. Dryer versions of bukayo with a crumbly texture are known
as bocarillo. Bukayo can be eaten on its own, usually rolled into little balls. But
they can also be used as garnishing and fillings for other desserts, most notably
for pan de coco. During the Spanish rule of the Philippines, it was known
as conserua de coco ("coconut preserve") in Spanish.

You can't ignore social media. That's where all the so-called magic is happening.
Some businesses have been built solely on the backs of social media.

It is very delicious and I aim that every Filipino gets to have a taste of this Filipino
dessert which is sadly not so common here in Metro Manila.
In order to do so, I aim the use of these market strategies:

Use social media.


You can't ignore social media. That's where all the so-called
magic is happening. Some businesses have been built solely on
the backs of social media.

Blogging

One of the best marketing strategy examples that works for nearly all
businesses is blogging. Blogging involves writing and publishing content
online on topics that are relevant to your business. Blogging helps
businesses generate more leads because it improves their visibility online
while also providing quality information that helps customers make smarter
purchasing decisions. Whilst also advertising my product.

Competitions:

LJMN "bukayo" Store

Ping Desserts

Franklin Baker Company of the Philippines

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